This power point looks at how the Hunger Games trailer is successful and therefore led to the success of the film.

1. Hunger Games Trailer
2012

2. Background information
● The Hunger Games is the first book in a
trilogy, first released in 2008 by Suzanne
Collins.
● Film adaption started in 2009, and the film and
trailer were released in 2012.

3. A link to the trailer
● https://www.youtube.com/watch?
v=SMGRhAEn6K0

4. Codes and Conventions
● Voice over is a typical convention of trailers and keeps the audience's
attention whilst guiding them through the proposed film plot. In this case
the voice over is parts of dialogue from various characters from the actual
film.
● Doesn't spoil what happens in the arena. The film trailers enigma is the
cliffhanger of what happens to the main characters “Katniss and Peta”
when they enter the arena, leaving the audience on a cliffhanger is
another convention of trailers as it gives them a reason to watch the film.
● Enigma and Hooks- In this trailer it includes the events that take place in
the arena, and how the relationships between the differents character
unfold, because in this trailer it starts to show a possible love triangle,
which appeals to a more feminine audience, whereas the action appeals to
a more masculine target audience, giving the film a wider scope of appeal.
● However there is no Hollywood 'stars' which is a popular tool for bringing in
an audience, so the film makers are relying on showcasing the plot and
cinematography.

5. Unique Selling Point
● This film is based on the first of a trilogy of books,
meaning that readers of the books will be keen to see it
transformed into a film, and people who have heard of
the books good reputation will be interested to see what
they have been missing. Similar to the release of the first
Harry Potter film, people who are not big readers and
may prefer to watch films, will want to watch this film
because of they will have already heard about it, but not
want to read it. For example, the Harry Potter films are
now very famous but many people who are big fans of
the films will not have read the books.

6. Film poster
The film poster shows the same colour
scheme as the trailer, with the dark back
ground and golden highlights focused
around the film and book's logo. This
similarity makes it easier to associate
the two media types, resulting in
successful media convergence. It also
clearly identifies the two main
characters, title of the film and the
release date is bold and in an eye
catching gold which contrasts to the dark
background making it easily seen and
therefore increases the chance of a
larger audience going to see it's cinema
release- which is the main aim of both
trailer and poster alike.

7. Magazine cover
Although the magazine cover doesn't
have the same colour scheme as the
trailer and poster, its focused around
the main character who is shown in
both trailer and poster, and the title is
clearly shown in bold white capital
letters. Both the cover and inside
show the main character in a wild
environment, which draws in the
audience because they want to see
how she survives.

8. The next trailer
● http://www.thehungergamesexplorer.com/gb/feature/16/
●
● Follows the same style as the first with the colour scheme and
main characters.
● The whistling noise at the end is in the first film trailer and film.
● Captions and voice overs also follow on from the first trailer.
● These similarities mean that its easily identifiable as the
sequel to the first film, and this helps because the audience
that saw the first film and enjoyed it, will want to watch the
second.