ITC Limited, a multi-business conglomerate, has diversified presence in FMCG, Hotels, Paperboards and Packaging, Agri Business and Information Technology.ITC Limited or ITC is an Indian conglomerate headquartered in Kolkata, West Bengal. Its diversified business includes five segments: Fast Moving Consumer Goods (FMCG), Hotels, Paperboards, Paper & Packaging and Agri Business. In 2012-13, ITC's annual turnover was over US$ 7 billion and at the end of the same year, its market capitalisation was US$ 45 billion. It employs over 25,000 people at more than 60 locations across India and is part of Forbes 2000 list.

1. ITC LIMITED

2. ITC PROFILE
 ITC is one of India's foremost private sector companies
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with turnover of US $ 7 billion
Founded on: August 24,1910 as Imperial Tobacco
Company
Renamed as: ITC limited in 2001
Type : public
Head quarters: Kolkatta
Chairman: Yogesh Chander Deveshwar
Revenue : US $ 7 Billion
Website : www.itcportal.com

3. CORE COMPENTICIES OF ITC
 unmatched distribution reach,
 superior brand-building
capabilities
 effective supply chain
management and
 acknowledged service skills

4. Main strength of ITC

5. CIGARETTES FROM ITC

6. ITC cigarettes
 ITC is the market leader in cigarettes in
India. With its wide range of invaluable
brands, ITC has a leadership position in
every segment of the market. ITC's
highly popular portfolio of brands
includes
 Insignia, India Kings, Lucky
Strike, Classic, Gold Flake, Navy
Cut, Players, Scissors, Capstan,
Berkeley, Bristol, Flake, Silk Cut,
Duke & Royal.

8. FMCG SECTOR OF ITC
1.In cigarettes:
 Gold Flake, Navy
Cut,Players,Scissors,Flake
2.In food:
Aashirvaad,Bingo ,Sunfeast,Mint-O,Candyman
3.Apparels
John players, wills lifestyle
4. Personal care
fiama di wills, vivel
5. Stationary
classmates, paperkraft

9. FMCG SECTOR OF ITC
FACTORS THAT MADE ITC
ONE OF THE TOP PLAYERS
- deep understanding of the
Indian consumer,
- strong trademarks,
- deep and wide distribution
network,
- agri-sourcing skills,
- packaging know-how and
- cuisine expertise

10. ITC is one of the fastest growing Foods business in the
country
• Convenience Foods‐ Biscuits, Confectionery
• Snack Foods‐ Savoury Snacks, Noodles and Pasta
• Staples Foods‐ Staples(Atta, Salt and Spices), Spices),
Ready to Eat(RTE)
Driven by six brands‐
• Sunfeast – Biscuits, Noodles and Pasta
• Aashirvaad – Staples (Wheat flour, Salt, Spices), Ready to
Eat – Ready Meals, Instant Mixes
• Bingo! – Savoury S knacs
• mint‐o&Candyman – Confectionery
• Kitchens of India – Ready Meals, Premium conserves,
chutneys & Cooking Sauces

11. Personal care products from ITC

12. APPARELS FROM ITC

13. ITC HOTELS

14. ITC HOTELS
 Launched in 1975, ITC Hotels is one of India's premier
chain of luxury hotels.
 They pioneered the concept of responsible luxury
 The Responsible Luxury commitment of ITC Hotels
blends elements of nature to deliver a unique value
proposition to guest.
 ITC hotels are divided in to 3 categories: 1.welcome hotels
 2. fortune hotels
 3. welcome heritage
Currently there are 10 hotels under ITC in major cities
all over india.

15. AGRI-BUSINESS OF ITC
 ITC's Agri Business Division is the country's second
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largest exporter of agri-products. It currently focuses on
exports and domestic trading of:
Feed Ingredients - Soyameal
Food Grains - Wheat
Marine Products - Shrimps and Prawns
Processed Fruits - Fruit
Purees/Concentrates, IQF/Frozen Fruits, Organic Fruit
Products
Coffee
ITC's position as one of India's leading corporates in the
agricultural sector is based on strong and enduring

16. E-CHOUPAL MODEL OF ITC
 e-Choupal is an initiative of ITC Limited to link
directly with rural farmers via the Internet for
procurement of agricultural land and
aquaculture products.
 This programme installs computers with
Internet access in rural areas of India to offer
farmers up-to-date marketing and agricultural
information.
 Today the initiative of ITC has empowered the
lives of people living in 10 states where 40000
villages have 6500 e choupals and around 4
million farmers have been empowered.

17. ITC STATIONERY

18. ITC STATIONERY
 Classmate is an Indian brand of stationery
products. ITC Limited launched its Classmate brand
in 2003 with the notebooks category.
 Classmate added new products to its portfolio which
consists of pens, pencils, mechanical pencils and
geometry boxes.
 Classmate has 900 distributors who make the
products available in over 70,000 outlets in India
 Every Classmate notebook carries ITC's Corporate
Social Responsibility message on its back. For every
four Classmate Notebooks purchased, ITC
contributes 1 to its social development initiative that
supports, among other projects, primary education

19. ITC INFOTECH
 Formed in 2000, ITC Infotech has today carved a niche
for itself in the arena of global IT services and solutions
 ITC Infotech has established a service delivery footprint
spanning across 5 continents and 140 countries across
North America, Europe and Asia Pacific, in addition to its
operations in India, namely
in Bangalore, Kolkata, Pune and Thiruvananthapuram
 The company services industries including, Banking
Financial Services & Insurance (BFSI), Consumer
Packaged Goods (CPG), Retail, Manufacturing,
Engineering Services, Media & Entertainment, Travel,
Hospitality, Life Sciences and Transportation & Logistics.

20. ITC PACKAGING
 ITC's Packaging & Printing Business is the largest
value added converter of paperboard packaging in
South Asia.
 It converts over 70,000 tonnes of paper, paperboard
and laminates per annum into a variety of valueadded packaging solutions for the food & beverage,
personal products, cigarette, liquor and consumer
goods industries.
 State-of-the-art technology, world-class quality and a
highly skilled and dedicated team have combined to
position ITC as the first-choice supplier of high value
added packaging.

21. MAJOR STRATEGIES ADOPTED BY
ITC
 DISTRIBUTION NETWORK
 COST CONTROL STRATEGY
 DIVERSIFICATION OF PRODUCTS
 EXTENSIVE ADVERTISING
 REGULAR INTRODUCTION OF NEW
PRODUCTS
 INNOVATION
 MAINTENANCE OF FRESHNESS AND
HYGEINE

22. ITC’S COMPETITORS
 ITC’S main competitor in the cigar industry is
Godfey philips. But ITC has a market share of
80%.
 Hindustan Uni Lever is its main competitor in
FMCG products.
 In the hospitality sector, ITC hotels face
competition from Oberoi hotels, leela hotels
etc.