By looking at particular courses within the Interactive Media Management program, this article details why Centennial College’s program is superior to those of a similar nature.

1. Interactive Media Management Program Offers Students
Unique Business and Creative Experience
Laura James is the Digital Content Producer & Strategist at Mulberry Media
Interactive, Matthew Flanagan serves as Digital Content Coordinator of
Movie Services at Astral Media, Violet Edwards, meanwhile, is a User
Experience Designer at Twist Image and Guilherme Chee works at
Interactive Designer at Electrolux in Brazil. What do all of these people have
in common? They are all graduates of the respected Interactive Media
Management program at Centennial College.
The interactive media program takes three semesters to complete and is
open to applicants who have completed a college diploma or university
degree in any discipline, or those who have partial post-secondary
(minimum two years) and relevant work experience.
The offering was designed to make students effective producers working in
interactive media design and development, content production and
process management. As such, it emphasizes strategy, user experience,
and narrative and management skills in the interactive digital media
industry with an emphasis on understanding industry, user experience,
strategy, processes, job roles and documentation skills. This is achieved
through courses that first establish a foundation in user experience planning
through wireframing, content structure analysis, practical coding, A/V
production for digital platforms, and management skills. These courses then
progress into advanced business, analytics, technology, and planning
documentation topics. Lastly, students partake in a field placement that
sees them working in the field for ten weeks.
Interactive Digital Industry: There are certain interactive media industry
expectations of which students must be aware. This course teaches students
about the institutions and enterprises that are shaping interactive media
today, and the resulting socio-cultural conditions they impose. Through
guest speakers and industry-relevant research, students are introduced to
various opportunities available to them within this field. This aspect also
allows them to network.
Experience Design Tools: This course is all about analyzing and working with
the standards of the user experience design in the current web and mobile
environment. Issues that are explored include: elements and principles of
visual design, readability, page identification and navigation systems, as
well as constraints of the web environment including layout design that
works across multiple resolutions, platforms, basic accessibility practices,

2. and managing file sizes and download times.
Studio Mentorship/ Partnership: As a real life feature, this Interactive Media
course combines class and industry to teach students about the creation
and exploration of interdisciplinary projects in a real-time development
cycle. This is achieved by having students work collaboratively with both
members of the industry and members of the community at large, while
defining personal strengths and career goals.
Entrepreneurship: Because freelance is a common form of employment in
this field, students learn the business structures for freelancers and studios,
considering the business administration and operation obligations of working
freelance or as an incorporated entity. Topics covered in this course include:
guidelines for starting up and maintaining an interactive media business,
accounting advice, business budgeting/funding, pricing strategies, and
community resources.