1. Analyses of businesses on
Three different settings
Group Members: Kimberley Ee Sze Ann,
Chia Sue Yi,
Cheong Siew Ying,
Yap Kar Juen,
Cheah Teck Wei
Research topic: Traditional Penang Biscuits
Module: English 02 (ENGL 0205)
Session: 10th February 2014

2. CHOSEN BUSINESSES
AND
THEIR SETTINGS

3. • Tong Hoe Seng
Location :
Lebuh Kimberley,
Georgetown, Penang
Shop Type:
Small stall

4. WAH THAI
Location :
Jalan Gottlieb, Georgetown,
Penang
Shop Type :
Large Shop

5. SOON SENG
Location :
Lebuh Kimberley,
Georgetown, Penang
Shop Type:
Small stall

6. BACKGROUND

7. TONG HOE SENG
-
60 year old business
Started in 1954
Has existed since before World War 2.
Family – owned, passed down from father to daughter
Current owner has run the business for 30 years

8. WAH THAI
-
40 year old business
Started in 1977.
32 years of established experience and reputation
Employs dozens of workers

9. SOON SENG
- 30 year old business
- Mr Soon : the founder of the shop
- received helper from family members

10. PRODUCT
AVAILABLE

11. TONG HOE SENG
Tau Sah Pneah and other
biscuits.
Dried fruits and pickles

12. Medicated Oil.
Some snacks.

13. WAH THAI
Tau Sah Pneah
Coconut biscuit
Chinese Herbal Soup & Spicy
Soup mix
Crackers, Candies and
Cookies

14. SOON SENG
Medicated
oils
Pickles
Tambun biscuit

15. COMPETITORS

16. TONG HOE SENG& SOON SENG
• Other stalls selling similar
products.
• Many of such stalls exist
e.g. Soon Seng.
• These similar stalls are all
located very close
together.
Tong Hoe Seng
Lebuh
Kimberley
Pin Kuan Enterprise
Soon Seng

17. 1926heritagehotel.com, 2014
WAH THAI
• Other stalls selling similar
products.
• Small stalls e.g. Tong Hoe
Seng and Soon Seng which
may sell for cheaper prices
and are more easily
accessible (located at tourist
areas).
• Other large companies selling
similar products in
Georgetown.
Ggmu.blogspot.com,
Him Heang
Limwahthai.com,
2014
2009
Wah Thai
Ghee Hiang

18. PRICE COMPARISON
PRICE
QUALITY
TONG HOE WAH THAI
SENG
SOON
SENG

19. OBSTACLES
AND
CHALLENGES

20. TONG HOE SENG &
SOON SENG
 Many competitors exist in the form of stalls
selling similar products.
 Different stalls may be able to offer cheaper
prices.
 Different stalls sell larger ranges of products
and therefore can attract more customers.

21. WAH THAI
• Many competitors exist in the form of other stalls
selling similar products.
• Smaller stalls offer cheaper prices due to cheaper
packaging.
• Smaller stalls know their customers on a personal
level therefore having the advantage of customer
loyalty.

22. NATURE
OF
BUSINESS

23. TONG HOE SENG &
SOON SENG
• Small local business.
• Main products are home made traditional
biscuits.
• Family-owned business.

24. WAH THAI
• Large business.
• Main products are traditional biscuits but also
offers a large range of other local food products.

25. STRATEGIES
USED

26. TONG HOE SENG & SOON SENG
• Produce original homemade traditional
biscuits.
• Maintain customer loyalty.
• Sell near tourist areas.
• Cheaper price
Popular food street located close
to many hotels
Gourmet Garden, 2014

27. WAH THAI
• Large business.
• Main products are traditional biscuits but also
offers a large range of other local food products.
• Maintain status and quality
Packeted Bah Kut Teh is
another popular
Wah Thai Product
Kevin & Profile, 2009

28. Tong Hoe Seng &
Soon Seng
Wah Thai
-a lot of flavours
- 2 flavours only
-let every
customer try
their products

29. FUTURE
PLAN

30. TONG HOE SENG & SOON
SENG
• Continue to provide friendly service to customers.
• Maintain quality of products
• Maintain customer loyalty by being courteous and
providing high quality goods.
• No plans for expansion.

31. WAH THAI
• Maintain high status.
• Maintain brand name quality.
• Introduce a wider range of local food products e.g.
Bah Kut Teh packets.
• No plans for expansion.

32. POPULARITY

33. TONG HOE SENG & SOON
SENG
• Ordinary biscuit shop
• Attract customers among neighborhood with
enthusiasm

34. WAH THAI
• High popularity
• Advertising through newspaper
and magazine
• Winner of FOODSION's
Magazine Award
• Famous Tourist Place

35. SERVICES

36. TONG HOE SENG & SOON SENG
• Owner runs the business by self
• Enthusiasm and grateful
• Customers feel warm while interact with the owner

37. WAH THAI
• Business executed by dozens of employees
• High efficiency and systematic

38. References

1926heritagehotel.com. (2014). Him heang – famous for their tambun biscuits | 1926 heritage hotel penang
malaysia. [online] Retrieved from: http://www.1926heritagehotel.com/him-heang-famous-for-their-tambunbiscuits/ [Accessed: 11 Jan 2014].

Dodol-mochi.blogspot.com. (2009). Dodol & mochi | where east meets west ...: "my sweet malaysia": tambun
biscuits or tau sar beng 淡汶豆沙餅. [online] Retrieved from: http://dodol-mochi.blogspot.com/2009/08/mysweet-malaysia-tambun-biscuits-or.html [Accessed: 11 Jan 2014].

Facebook. (2014). Lim wah thai local food products. [online] Retrieved from:
https://www.facebook.com/pages/Lim-Wah-Thai-Local-Food-Products/296988758761 [Accessed: 11 Jan 2014].

Ggmu.blogspot.com. (2009). Get a life!: ghee hiang,penang. [online] Retrieved from:
http://ggmu.blogspot.com/2009/03/ghee-hiangpenang.html [Accessed: 11 Jan 2014].

Gourmet Garden. (2014). Gourmet garden. [online] Retrieved from: http://www.gourmetgarden.com.my
[Accessed: 11 Jan 2014].

II, A. (2014). Going to penang? bring back some tambun biscuits!. [online] Retrieved from:
http://www.visitpenang.gov.my/portal3/where-to-eat/where-to-eat/1511-going-to-penang-bring-back-sometambun-biscuits.html [Accessed: 11 Jan 2014].

Kevin, C. & Profile, V. (2009). The podanys | welcome to our world: bak kut teh night!. [online] Retrieved from:
http://thepodanys.blogspot.com/2009/02/bak-kut-teh-night.html [Accessed: 11 Jan 2014].

Limwahthai.com. (2014). Welcome to lim wah thai local food marketing sdn bhd. [online] Retrieved from:
http://www.limwahthai.com/aboutus.asp [Accessed: 11 Jan 2014].

Penangstreetfood.com. (2014). Battle of the biscuit: ghee hiang v him heang | penang street food | penang
delicacies. [online] Retrieved from: http://penangstreetfood.com/2010/12/battle-of-the-biscuit/ [Accessed: 11
Jan 2014].

Penang-traveltips.com. (2014). Kimberley street (lebuh kimberley), george town, pulau pinang. [online]
Retrieved from: http://www.penang-traveltips.com/kimberley-street.htm [Accessed: 11 Jan 2014].