1. Human Solutions for the Digital Age

2. “We are social engineers who create operational efficiency and
increase ROI by maximizing social capital to drive collective action.”
We are a global network of communication strategists,
marketing engineers, social scientists, and leadership advisors
who believe it is necessary to change the relationship
dynamics that exist between organizations, institutions,
businesses, media, and people to motivate collective action
towards positive social change and global sustainability.
This is the process of social engineering.

3. “We all have a responsibility to contribute
to society in a way that promotes moral
conduct and influences social change
towards positive outcomes.”
It is time for everyone to play their part in building a better
tomorrow. No longer can we concentrate on immediate short term
gains at the risk of ignoring or sacrificing future-readiness.
Establish best practices that will support the global sustainability
initiative; not just for our future, but for generations to come.
When this happens, we all see positive ROI.
E.mpathy
By identifying the needs and resistances in people, we develop
communication strategies to overcome cognitive dissonance in
an effort to build and cultivate empathetic relationships.
S.ustainability
We develop models and training programs to integrate a
sustainable way of thinking into the organizational process and
work flow, improving overall performance to increase social
capital value and ROI.
P.hilanthropy
We believe that the better understanding we have about one
another as individuals, the more effectively we can work
towards achieving our respective goals, while contributing to
the greater societal good.

4. “The better understanding we have, the more empathetic we become.”
Everyone has natural resistances which manifest in our decision making process, our communication style, and in our behavior.
Once these resistances have been identified by another, one can begin to engage with that individual in a way that overcomes
their cognitive dissonance. This can influence people’s behavior in a way that is predictable, fractal, and scalable.
Individual Interpersonal Group Organization Networks National Global
By having this understanding about people, deeper insight into how to best serve an individual’s needs immediately become
exposed. Our methods are rooted in scientifically validated models for evaluating people’s cognitive influences, which is the
basis for all learning, communication, and relationship building. This can positively affect every decision a person makes.
We apply these techniques in fields that demand a better understanding of the needs of people. (i.e. Social Media and
Marketing Communications, Organizational Development and Operations, Training and Education, Civic Engagement, etc.)

5. “It is time for a new set of key
performance indicators.”
Big data is all the rage these days. However, it is not
about the size of your data that matters; it’s how
you use it. Additionally, it is becoming increasingly
difficult to generate actionable analysis from big
data sets, which is requiring the need to establish a
new set of metrics that provide greater insight into
the motivating drivers of collective action.
Social capital is the expected collective or economic
benefits derived from the preferential treatment
and cooperation between individuals and groups.
Social connections are the interactions that occur
between these individuals or groups.
We have established a new set of performance
metrics for social capital, which you can begin taking
advantage of now.

6. KEY PERFORMANCE INDICATORS
BENCHMARK
IMPACT
ROI

7. Framework of
Human Thinking
The abstract world of our thoughts is where
our egos reside – where we imagine
ourselves and our circumstances as we were,
as we are, and as we wish to be. This is the
world of time. And time gives
dimensionality to thought. Time gives rise to
the three most fundamental thoughts
humans can conceive of:
Possibility, Certainty, and Probability
As a species we have evolved our ability to
imagine future possibilities and outcomes
(force of Possibility), draw from past
experiences and learn from them (force of
Certainty), and to develop strategies for
managing things in the present (force of
Probability). These are the three most
fundamental thoughts us humans can
conceive of.
Although human cognition includes all three
forces of thinking, individuals differ in the
degree to which they utilize each. It is these
differences in how each person utilizes each
force of thinking that makes up an
someone’s thinking style. We measure
these differences in groups and individuals.
MindTime® is a registered trademark of MindTime Inc.
© 2009 MindTime Inc. Patent Pending.

8. The Wheel of
Collaboration
The abstract world of our thoughts is where
our egos reside – where we imagine
ourselves and our circumstances as we were,
as we are, and as we wish to be. This is the
world of time. And time gives
dimensionality to thought. Time gives rise to
the three most fundamental thoughts
humans can conceive of:
Possibility, Certainty, and Probability
As a species we have evolved our ability to The communication exchange
imagine future possibilities and outcomes that is managed through the
(force of Possibility), draw from past
experiences and learn from them (force of “Wheel of Collaboration”
Certainty), and to develop strategies for
managing things in the present (force of increases social connections,
Probability). These are the three most driving up social capital value
fundamental thoughts us humans can
conceive of. resulting in collective action.
Although human cognition includes all three
forces of thinking, individuals differ in the
degree to which they utilize each. It is these
differences in how each person utilizes each
force of thinking that makes up an
someone’s thinking style. We measure
these differences in groups and individuals.
MindTime® is a registered trademark of MindTime Inc.
© 2009 MindTime Inc. Patent Pending.

9. “Cultivating relationships in an effort to introduce and gain support for new ideas.”
By utilizing our social engineering capabilities, in combination with neurographics, we develop communication strategies that
resonate with people to move them towards a desired action. Consensus implies ‘shared interest’ and agreement among
various actors and stakeholders to induce collective action. Collective action is thus an indicator of maximizing social capital and
crossing the chasm increases social capital value and ROI.
Innovators + Early adopters + Early majority Late majority Laggards +
enthusiasts visionaries pragmatics conservatives skeptics
NEW CONSENSUS COLLECTIVE
IDEA ACTION
Possibility Probability Certainty

10. “In order to truly understand someone, you must see the world as they do.”
The rise of big data now allows for hundreds of data points to be mined and aggregated in an attempt to better understand
predictable behaviors. However, one hundred data points a person do not make. We now have far greater insight – and the
technology to measure - how and why people behave the way that they do with greater predictability and certainty.
Neurographics have a far greater influence over people’s perception and behavior, than most other demographics and
psychographics. By omitting neurographics from their collected metrics, researchers leave themselves without a universal
framework of human understanding with which to deliver predictive, conclusive, actionable results from their analysis.

11. "When you know how people think, you can
communicate and connect with them in a way
that yields predictable outcomes."
By evaluating people’s social learning and communication style, we can
help you build strategies that resonate with how people think, what they
believe, and how they make decisions, while providing context to all of
your other behavioral and attitudinal data.
A person’s neurographic archetype will determine the fundamental
drivers of all human interaction. More importantly, all human
interaction is dependent on their relationship with the subject. This
means that whether or not I interact with something – anything – it will
be based on my cognitive needs.
Neurographics provides the necessary insight to build predictable
strategies for satisfying each step within the decision making process.

12. “The types of decisions someone “The time required for someone to
needs to make is dependent on take action will be dependent on
relevancy and demand.” their neurographic archetype”
Introduction | Communication | Perception | Learning | Understanding | Motivation | Behavior | Satisfaction | Result | Express | Share | Favor

13. “The right communication strategy “…while increasing social capital
creates efficiency through relevancy...” value and rate of return.”
Introduction | Communication | Perception | Learning | Understanding | Motivation | Behavior | Satisfaction | Result | Express | Share | Favor

14. Cultural adaptation results from servicing and satisfying individual needs to influence the attitudinal shifts of the collective
society as a whole through collaborative social learning. Managing this process by maximizing social capital, you can
exponentially shift behavioral patterns and provide a measurable way to understand the cause and effect of your efforts.
We define social fusion as the fluidity of information and transfer of knowledge resulting from integrated communication
streams. When people have access to the same information, and when the information is communicated in a way that
resonates at the cognitive level, people begin to form a set of unified values, needs, and behaviors. This is where the major
cultural shifts occur that drive true social change and sustainable thinking across all pillars of our global society.

15. Societal conditioning is the process of using these integrated communication streams to drive adoption of new ideas to stimulate
collective action. The ability to envision and understand these societal shifts is the basis by which you must steer your
organization’s strategy in order to build towards long term growth grounded in sustainable thinking.
The cognitive influences of human thinking are fractal. Meaning that the same way we measure how an individual approaches
decision making, the same dynamic is true at an organizational level, as well as on a regional, national, or cultural level. The rise
of the Internet and the global masses that now have direct access, allow us all to share and learn from one another in an
unprecedented way. Over time, our commonalities will supersede our differences. This is the result of cultural adaptation.

16. “Global sustainable thinking is how
we deliver real social change that
benefit the needs for all humanity.”
When most people think about “sustainability”, it is in the
context of environmental or economical. However, that is
just a small component in establishing true global
sustainability. First people must change their way of
thinking and how they engage with the world.
Progress is achieved by people; both internal and external
to any organization. Sustainable thinking is necessary for
not just creating operational efficiencies, but also dictates
how successful you interact with society.
Once sustainable thinking is integrated at the
organizational level, it becomes a seamless process for
designing and executing outreach programs that meet
people’s communication needs.
Our approach has the potential of impacting all pillars of
society, in a measurable and quantifiable way.

17. Politics &
Work Flow Integration Government Operations & Infrastructure
Actionable Analytics Organizational Structure
Scientific Validation Management Training
Science & Education &
Use Cases Process Auditing
Technology Development
Environment & Business &
Conservation Economics
Religion & Media &
Ideology Information
Philanthropy Neurographics
Sustainability Predictive Modeling
Moral Capitalism Persona Development
Family & Arts &
Social Responsibility Relationship Management
Community Culture

18. Burnham Marketing was founded in 2006 and was initially
established to help companies expand their digital
marketing knowledge and capabilities in order to manage
the complexities of the fragmented media marketplace. In
recent years, the partners recognized an increasing
demand to specialize their service offerings to better
serve the needs of today's socially connected digital world.
In 2012, Burnham Marketing expanded their offerings to
extend beyond the digital marketing and advertising
industry to provide organizational development,
communication strategies, and social engineering services
to any business or organization that has a need to better
understand people. Since marketing communications is
essentially the process of introducing and gaining support
for new ideas – be it in the form of products, services, or
otherwise – to drive collective action, the expansion into
social engineering was a seamless transition.
Burnham still continues to provide digital media and
marketing services in an attempt to lead the industry in
social responsibility best practices from within. Burnham
Marketing's Dynamic Agency Model permits scalable
resources and access to specialized services from around
the world to provide localized expertise in each field of
service to meet your global demands.
In partnership with MindTime Technologies, Burnham
Marketing is a pioneer the field of neurographics.
Burnham Marketing is changing the way research and
analysis is conducted and paving the way for rich human
insights, unlike anything we have seen before. This new
methodology is providing the strategic framework for
Burnham Marketing's primary service offerings.