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Digital CRM
1.
DIGITAL CRM
2.
CUSTOMER RELATIONSHIP
ITS ALL ABOUT INTERACTIONS • MARKETING • SALES CYCLE • CUSTOMER SERVICE • RETENTION • IMPROVEMENT
3.
TRADITIONAL • STACKS
OF BUSINESS CARDS • SPREADSHEETS / ROLODEXES • HISTORY OF INTERACTIONS IS LOST • STRATEGY BASED ON COMPANY PROCESSES
4.
THERE ARE CHANGES... CALLS
| CHAT | EMAILS | SURVEYS BLOGS | TWITTER | FACEBOOK companies control customers influence REACTIVE PROACTIVE SLOW RESPONSE INSTANT VIRAL
5.
CONTENT •
MAKEIT EASY FOR CUSTOMERS AND LEADS TO CONVERSE THROUGH YOUR CONTENT • CORRECT TOOL TO DISSEMINATE
6.
COMMUNITY •A
HUMAN’S TOUCH • COLLABORATION • ASK HELP FROM LOYAL CUSTOMERS • TRANSPARENCY
7.
SOCIAL CRM TOOLS ENGAGE
AND MONITOR
8.
RAPPORTIVE • KNOWMORE ABOUT
YOUR CONTACTS • GROW YOUR NETWORK • CONTINUOUS RELATIONSHIP
9.
ZOHO • KNOW
SALES PIPELINE • BUILD YOUR DATABASE
10.
BATCHBOOK • MANAGE YOUR
CONTACTS • INTEGRATE SOCIAL NETWORKS
11.
APPTIVO • MANAGE YOUR
BUSINESS • MONITOR YOUR PROJECTS AND DELIVERY • LESS PAPERWORK
12.
WORK ETC • MANAGE
WORKFLOW • INTEGRATE PROCESSES AND EVERY CUSTOMER ENGAGEMENT
13.
AND MORE....
14.
MONITORING
• ACTIVE LISTENING • MAKE IT PERSONAL (customer file) • SEGREGATE INTO GROUPS
15.
DON’T FOCUS ON
THE TECHNOLOGY IT’S ALL ABOUT CUSTOMER EXPERIENCE
16.
proforamedia.com
facebook.com/jammayer twitter.com/jammayer jam@mayervirtualconsulting.com
Notas do Editor
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