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30
62%
8
Scale
1=Do not do,
no plans at this time
2=In the
planning stages
3=Underway/
partially implemented
4=Implemented
within the last year
5=In place for
more than one year
Marketing and sales have visibility
into each other’s work
Marketing and sales have a shared
understanding of each other’s goals
and metrics
Marketing activities are tightly aligned
with the sales cycle
Marketing and sales have the same goals
and metrics
Marketing participates in sales planning
meetings and account planning meetings
Marketing and sales have a
formal feedback loop
4.4
4.4
4.4
4.2
4.1
3.5
% of Respondents
44
55%
Alignment
LEARN MORE.
Four Critical Success Factors
ENABLING SALES
Alignment
Shared goals and
objectives between
marketing and sales
Training
Training on how to use
sales tools and thought
leadership content
Support
Pursuit support and
sales “concierge”
services
Measurement
Formal processes to
measure effectiveness,
gather feedback,
and adjust as needed
Training
Vs.
Support
Measurement
High
P e r f o r m e r s
Average
P e r f o r m e r s
% of Respondents
Mean Rating
Train sales on whenand how to use
each tool in the selling cycle
Have systems to measure the
effectiveness of the sales process
5
4
3
2
1
5
4
3
2
1
Mean Rating 3.7
Mean Rating 2.6
Excellent
Poor
Underway
No plans
Implemented
Have shared goals and metrics and
closely align marketing activities
with the sales cycle
3.4
3.1
2.8
2.4
3.1
2.4
Offer just-in-time sales pursuit support
(24/7 globally)
(proposal automation, hotline, “concierge” service)
ITSMA Infographic | IG4802 | © 2012 ITSMA—Reproduction Prohibited

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Four Critical Success Factors for Enabling Sales

  • 1. 30 62% 8 Scale 1=Do not do, no plans at this time 2=In the planning stages 3=Underway/ partially implemented 4=Implemented within the last year 5=In place for more than one year Marketing and sales have visibility into each other’s work Marketing and sales have a shared understanding of each other’s goals and metrics Marketing activities are tightly aligned with the sales cycle Marketing and sales have the same goals and metrics Marketing participates in sales planning meetings and account planning meetings Marketing and sales have a formal feedback loop 4.4 4.4 4.4 4.2 4.1 3.5 % of Respondents 44 55% Alignment LEARN MORE. Four Critical Success Factors ENABLING SALES Alignment Shared goals and objectives between marketing and sales Training Training on how to use sales tools and thought leadership content Support Pursuit support and sales “concierge” services Measurement Formal processes to measure effectiveness, gather feedback, and adjust as needed Training Vs. Support Measurement High P e r f o r m e r s Average P e r f o r m e r s % of Respondents Mean Rating Train sales on whenand how to use each tool in the selling cycle Have systems to measure the effectiveness of the sales process 5 4 3 2 1 5 4 3 2 1 Mean Rating 3.7 Mean Rating 2.6 Excellent Poor Underway No plans Implemented Have shared goals and metrics and closely align marketing activities with the sales cycle 3.4 3.1 2.8 2.4 3.1 2.4 Offer just-in-time sales pursuit support (24/7 globally) (proposal automation, hotline, “concierge” service) ITSMA Infographic | IG4802 | © 2012 ITSMA—Reproduction Prohibited