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iPhone Strategy
                              by Jason Izatt
                            Izatt International
                              www.izatt.com


Wednesday, July 1, 2009                           1
Izatt International



                              www.izatt.com




Wednesday, July 1, 2009                         2
Wonderful world of iPhone

                                 S ailling
                      D e Thr nrful
                     Exciting
                                        de i
                     Engaging s W zy          tg y
                                  t Cra ravatin -
                                     on
                                    rgo ing
                     Fascinating     A oy
                                        g
                                        nn elois
                                            y
                                          ar ble n
                                      A v u
                     Frustrating
                     Confusing        P
                                       M ta
                                            fi
                                        ro able
                                                   g   !
                                       De bt-


Wednesday, July 1, 2009                                    3
Topics for Today

                     Market Research     Marketing
                     Pricing/Sales         Blogs

                     Updates               Social Networks

                     Quality Icon          App Reviewers
                                           Press Releases
                     Lite Version
                                           Video Demos
                     iTunes Reviews

Wednesday, July 1, 2009                                      4
If we have time...


                     What Apple Rejects!
                     Localization
                     Sales reports
                     Accessing foreign App Stores
                     In-app Ad revenue model (Psst! Don’t do it!)



Wednesday, July 1, 2009                                             5
iPhoneAppQuotes.com
              Benefits of Joining
                    No cost to sign up, no long term
                    contracts.

                    They verify all leads then send via
                    email

                    Each lead is sent to only 3 iphone
                    development companies and/or
                    iPhone developers/freelancers.        support@iphoneappquotes.com

                    They advertise and market their
                    services for you, so you can spend
                    more time developing killer iPhone
                    Apps!

Wednesday, July 1, 2009                                                                 6
Market Research

                                   Check the Store!
                    50,000+ apps: Your idea may be taken!
                          Clients call in ignorance

                    Can you build a better Mouse (Tr)app?
                          Is 20% share enough?
                          Can you offer a better price point?



Wednesday, July 1, 2009                                         7
Pricing and Sales
                     $10 or 99 cents?
                          Top 100: 46 are 99 cents, 24 are $5 or more
                          March 2009: 44 were 99 cents, 23 were $5 or more

                     Price to your audience
                          99c Puzzle or $10 ToDo?

                     Leave room to have a sale
                          New Year’s, Memorial Day, July 4th, Labor Day
                          Pre-Update Sale, New Update Sale, Fish Sale

Wednesday, July 1, 2009                                                      8
Updates

                                  DO ‘EM!!
                     Apps being improved edge out competitors
                          Provide GREAT Customer Support

                     Updates can get new release date
                          More front page time



Wednesday, July 1, 2009                                         9
Quality Icon


                     Get a GREAT designer!
                     Get a GOOD designer!
                     Get an OKAY designer!
                          Someone at least better than you are.




Wednesday, July 1, 2009                                           10
Lite Version

                     Great for “Try before you Buy”
                     No In-App purchases
                            “Free apps stay free” - Apple

                     CANNOT have disabled features
                          Ad for full feature on About screen

                     Don’t make it TOO powerful


Wednesday, July 1, 2009                                         11
iTunes Reviews

                     Great customer feedback
                          New update features
                          Clarify description text
                          Clean-up UI

                     Manage your reviews
                          Mark as helpful/unhelpful
                          Remind customers to post reviews

Wednesday, July 1, 2009                                      12
Marketing
         The days of just throwing an app on the store
             and making money are (nearly) over!

                     Blogs - your blogs, friend’s blogs, neighbor’s blogs, etc.
                     Social Networks - post/share links to network groups
                     App Reviewers - Promo codes
                     Press Releases - check out prmac.com
                     Video Demos - YouTube, your website, etc.



Wednesday, July 1, 2009                                                           13
Thank You!




Wednesday, July 1, 2009                14

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iPhone App Strategy

  • 1. iPhone Strategy by Jason Izatt Izatt International www.izatt.com Wednesday, July 1, 2009 1
  • 2. Izatt International www.izatt.com Wednesday, July 1, 2009 2
  • 3. Wonderful world of iPhone S ailling D e Thr nrful Exciting de i Engaging s W zy tg y t Cra ravatin - on rgo ing Fascinating A oy g nn elois y ar ble n A v u Frustrating Confusing P M ta fi ro able g ! De bt- Wednesday, July 1, 2009 3
  • 4. Topics for Today Market Research Marketing Pricing/Sales Blogs Updates Social Networks Quality Icon App Reviewers Press Releases Lite Version Video Demos iTunes Reviews Wednesday, July 1, 2009 4
  • 5. If we have time... What Apple Rejects! Localization Sales reports Accessing foreign App Stores In-app Ad revenue model (Psst! Don’t do it!) Wednesday, July 1, 2009 5
  • 6. iPhoneAppQuotes.com Benefits of Joining No cost to sign up, no long term contracts. They verify all leads then send via email Each lead is sent to only 3 iphone development companies and/or iPhone developers/freelancers. support@iphoneappquotes.com They advertise and market their services for you, so you can spend more time developing killer iPhone Apps! Wednesday, July 1, 2009 6
  • 7. Market Research Check the Store! 50,000+ apps: Your idea may be taken! Clients call in ignorance Can you build a better Mouse (Tr)app? Is 20% share enough? Can you offer a better price point? Wednesday, July 1, 2009 7
  • 8. Pricing and Sales $10 or 99 cents? Top 100: 46 are 99 cents, 24 are $5 or more March 2009: 44 were 99 cents, 23 were $5 or more Price to your audience 99c Puzzle or $10 ToDo? Leave room to have a sale New Year’s, Memorial Day, July 4th, Labor Day Pre-Update Sale, New Update Sale, Fish Sale Wednesday, July 1, 2009 8
  • 9. Updates DO ‘EM!! Apps being improved edge out competitors Provide GREAT Customer Support Updates can get new release date More front page time Wednesday, July 1, 2009 9
  • 10. Quality Icon Get a GREAT designer! Get a GOOD designer! Get an OKAY designer! Someone at least better than you are. Wednesday, July 1, 2009 10
  • 11. Lite Version Great for “Try before you Buy” No In-App purchases “Free apps stay free” - Apple CANNOT have disabled features Ad for full feature on About screen Don’t make it TOO powerful Wednesday, July 1, 2009 11
  • 12. iTunes Reviews Great customer feedback New update features Clarify description text Clean-up UI Manage your reviews Mark as helpful/unhelpful Remind customers to post reviews Wednesday, July 1, 2009 12
  • 13. Marketing The days of just throwing an app on the store and making money are (nearly) over! Blogs - your blogs, friend’s blogs, neighbor’s blogs, etc. Social Networks - post/share links to network groups App Reviewers - Promo codes Press Releases - check out prmac.com Video Demos - YouTube, your website, etc. Wednesday, July 1, 2009 13