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Social media and events

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Natalie Blackburn
Natalie Blackburn
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Social Media and Events
Macmillan’s social media vision • staff and supporters are as comfortable using social media as they are with using a telephone. • there is a network of people affected by cancer, supporters, professionals, volunteers and fundraisers led and inspired by Macmillan’s own social media activity. • people can expect a consistent, positive experience no matter how they choose to contact us.
Empowering staff • Ambassador scheme – learn together • Keep it simple and sustainable, don’t deter anyone • Reach niche audiences with your own experts • Blur the lines between staff and supporters • Provide plenty of support, share best practice, celebrate social media wins,
Supporting your supporters
Working with the online community • The community is used mostly by people affected by cancer or their carers BUT • They are among our warmest and most vocal positive supporters • They WANT to get more involved with our work
Questions?

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Social media and events

  • 2. Macmillan’s social media vision • staff and supporters are as comfortable using social media as they are with using a telephone. • there is a network of people affected by cancer, supporters, professionals, volunteers and fundraisers led and inspired by Macmillan’s own social media activity. • people can expect a consistent, positive experience no matter how they choose to contact us.
  • 3.
  • 4. Empowering staff • Ambassador scheme – learn together • Keep it simple and sustainable, don’t deter anyone • Reach niche audiences with your own experts • Blur the lines between staff and supporters • Provide plenty of support, share best practice, celebrate social media wins,
  • 6.
  • 7. Working with the online community • The community is used mostly by people affected by cancer or their carers BUT • They are among our warmest and most vocal positive supporters • They WANT to get more involved with our work
  • 8.
  • 9.