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Boehringer Ingelheim




                       Δήμητρα Κοντοχρήςτου
                       Prescription Medicine Marketing

                       Yammer Dimitra Kontochristou
                       Twitter @dimitrakont
Pharma industry market
     Challenges
Present a case of digital
     Disease Awareness Campaign
   Face to face detailing
   Congresses
   Medical associations
    support
   Medical education grants
   Donations
Strict regulations!
Data show number of pharma companies initiatives by type, as identified by Ernst & Young
Source: Ernst & Young
Pharma company initiatives by type in 2010
2nd place after…
Digital Intelligence Blog
Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools
by Dominic Tyer
25 Jan 2012


 Boehringer to begin beta-testing Facebook
 game in March
Important stakeholders
1 Mission 1 Million
Getting to the heart of stroke
   10 Εθνικοί υποςτηρικτέσ
    5 Ελληνικά προγράμματα ςτην ψηφοφορία

   # off line activities

   On line
https://www.heartofstroke.gr
@dimitrakont

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Kontochristou Dimitra_ioc3