An insight into just some of the digital companies and sectors that Interactive Scotland supports.

1.   @
INTERACTIVE
SCOTLAND
Capability of the
Scottish Digital Media
Sector – Looking at
Interactive Scotland’s
Client Base

2. 



@

Contents
Gaming
Film & Video Production
Broadcast
Publishing
Digital Design
Animation
Music
Software and new media
Advertising & Marketing
Digital Technology



Contents
Page 14
Page 18
Page 22
Page 26
Page 30
Page 34
Page 38
Page 42
Page 46
Page 50
Interactive Scotland Overview Page 3

3. Introduction to Interactive Scotland
Introduction
Funded by Scottish Enterprise and delivered by PA Consulting
Group, Interactive Scotland (IS) provides expert help and
support for small to medium enterprises (SMEs) across the
digital community in Scotland. IS works with over 600 clients
with specialisms in a number of areas – including gaming,
publishing and digital design – to provide market intelligence
and business support.
In addition to providing industry insight through Thought
Leadership and business advice, IS helps connect the digital
community with:
• Potential sources of funding and investment
• New partners and collaborators
• Buyers of digital media
IS does this through its understanding of its client base and its
knowledge of the market. In the recent past, IS has helped their
clients access close to £4 million in additional revenue.
Essentially, IS helps connect capability with opportunity.
Potential sources
of funding and investment
New partners
and collaborators
Buyers
of digital media
IS helps connect the digital community with:

4. Introduction to Interactive Scotland
Purpose of this document
The purpose of this document is to provide an overview of the
capability of IS client base. This is not a comprehensive market
study. This will serve as a reference point for Scottish
Enterprise and PA Consulting as partners delivering the
Interactive Scotland programme, but is also aimed at:
• Funders/investors: to equip them with an understanding of
the investment-ready digital media companies in Scotland
and their potential growth prospects
• New partners and collaborators: to help identify
compelling synergies between organisations and product
lines
• Buyers of digital media: to show potential customers what
digital media companies can do and how this might help
address their strategic objectives
It will describe the core competences of the sector and
specialisms and will provide case examples and company
summaries on some of the key organisations in the sector.
Funders/investors
New partners and
collaborators
Buyers of
digital media
This document informs

5. What does Interactive Scotland look like?¹
619 companies8,500
Employees
and counting
£450
million
TURNOVER
The last
time they
checked
their bank
balance!... …around the
same as Real
Madrid paid for
their squad of
Galacticos!
Next gen broadband
Our companies cluster in Dundee, Glasgow and Edinburgh…
next to leading-edge infrastructure
Age of company (years)
5% 17% 37% 34% 3% 4%
Babies
(1<)
Toddlers
(1-2)
Nursery
(3-5)
School
(6-15)
% age of companies
University
(16-20)
Old timers
(21+)
Youthful, creative
¹ Information collected as part of the IS client registration process
   @
Armadillo Inverness Innovation Centre Robert Gordon University V&A MuseumScottish Parliament

6. Key market statistics
0
500
1,000
1,500
2,000
2,500
3,000
3,500
0
50
100
150
200
250
Gaming Film & Video Broadcast Publishing Digital Design Animation Music Software & New
Media
Advertising &
Marketing
Digital
Technology
#Employees
Turnover(£M)
#Companies
Turnover (£M) #Companies #Employees

7. ¹ Includes BBC Scotland and BBC Children
Over one third of IS’s clients specialise in
Software & New Media
Summary
• Chart shows the proportion of companies operating
in each sub-sector in IS client base
• IS works with a broad range of sub-sectors
• This is not representative of the overall digital
media sector in Scotland, but may be
representative in certain sub-sectors
• Largest sector by number of companies is
Software & New Media with 34% of companies
– £760K average turnover per company and
– Average of 13 employees per company
• Smallest sector by number of companies is
Broadcast although they have highest average
number of employees/company (174)¹
Gaming
6%
Film &
Video
13%
Broadcast
3%
Publishing
6%
Digital
Design
18%
Animation
6%
Music
4%
Software &
New Media
34%
Advertising
& Marketing
5%
Digital
Technology
5%

8. IS clients achieve national and global
recognition
Scottish Design Awards
‒ Whitespace
Game Connection Marketing Awards
‒ Axis Animation
Imagina Grand Jury Prize
‒ Axis Animation
Scotland IS Digital Technology Awards
‒ Kotikan
‒ Firefish Software
NMA & Econsultancy Top 100 Digital Agency
‒ Equator
BAFTA
‒ Lucky Frame
‒ Beartrap Games
‒ Tern TV
‒ Finestripe Productions
‒ Axis Animation
Royal Television Society
‒ Finestripe Productions
DBA Awards & Top 10 Most Effective
UK Agency
‒ 999 Design
Apple Editor’s Choice
‒ Outplay Entertainment
Gaming
Film and video
Broadcast
Publishing
Digital design
Animation
Music
Software and
new media
Advertising
and marketing
Digital
technology
Our clients have won many awards –
too many to list here…
…but we have provided a selection of
awards and winners below

9. Interactive Scotland’s client base
Overview
From gaming to BAFTA award-winning film and video
production, the Interactive Scotland (IS) client base
has gained global recognition in delivering leading-
edge digital media products and services.
With over 600 companies employing 8,000 plus digital experts
generating revenues in the region of £0.5BN, the IS client base
works with a number of public, private and third sector clients
with government (helping make more public services available
online) and food and drink (working with clients on customer
experience and digital brand) considered key growth markets.
Although Scotland has a strong reputation in the gaming sector,
Interactive Scotland clients work across a number of sub-
sectors. Those are Gaming; Publishing; Animation; Music;
Advertising & Marketing; Film & Video; Broadcast; Digital
Technology; Digital Design; and Software & New Media.
The proliferation of mobile devices (smartphones and tablet
computers) is stimulating the development of new apps and
innovation in the use of digital technologies – particularly in
consumer-led industries. Alongside government and food and
drink, rapid growth is expected in financial services and retail.
Since there is a strong financial services sector in Scotland,
this is expected to present opportunities for the development of
new applications and services. Organisations with skills in
gaming, software & new media, animation and digital
technologies are expected to benefit.
Depending on the sector, Interactive Scotland clients cluster
around three main cities: Glasgow, Edinburgh and Dundee.
Broadcast and film clients can generally be found in Glasgow.
The majority of gaming companies are based in Dundee. And
marketing and advertising companies gather in Edinburgh.
Helped by Scotland’s universities, producing high-calibre
graduates and delivering the latest thinking, IS advertising and
marketing companies have built a strong reputation for
creativity supported by a cluster of creative design and video
production firms. IS’s film and video clients have key strengths
in CGI alongside pre- and post-production technologies. And
their software and new media clients are well-renowned for
their creativity and front-end solutions.

10. Why Scotland?
Key components of the success of the client
base are its reputation, its ability to
collaborate and a heritage dating back to the
early 1970s.
Working from a low cost base, the Interactive
Scotland client base has a strong track
record in client delivery. They understand
how to respond to market demand, working
closely with buyers who look to SMEs to
provide the leading-edge expertise that they
require. It is this combination of low cost,
reputation for project delivery and leading-
edge expertise that limits customer churn,
builds their knowledge and because of their
partnership approach to client management,
they continue to develop market-led
solutions.
Inter-connected through geography, there is
a very strong eco-system of companies
collaborating. (You will note from figure 1
that our clients tend to cluster in Glasgow,
Edinburgh and Dundee).
Beartrap Games for example partnered with
Leith Agency to develop a game for Home
Energy Scotland – a government-backed
campaign to help people keep their homes
warm during winter. Universities engage
with the sector through KTPs (Knowledge
Transfer Partnerships) and all of their
computer science departments are
connected together through SICSA (Scottish
Informatics and Computer Science Alliance),
which allows expertise to be matched
between universities and companies.
As the technology market in Scotland shifted
from electronics in the 1970s to digital media
from early 2000s, so too did the key players,
easing the transition from electronics to
digital media. It follows therefore, that the
bulk of the angel investors came from
electronics, re-investing their earnings into
the digital media sector.
Why Scotland? Reputation, collaboration and evolution
Figure 1: Map showing IS client clusters

11. Gaming

12. GAMING
Apple
Editor’s
Choice
BAFTA
Key Skills
Mobile;
Social;
MMOs;
B2B and B2C;
Educational;
Console;
Core component;
Audio services.
companies
30 employees
200+
£ c£10M revenue

13. Gaming sector overview
Scotland is a world leader in Gaming and Interactive
Software, ranked as a top European games developer
destination in an industry estimated to contribute
£61M to our economy.
Although tablet and smart phone use is expected to rise
significantly over the next 3-5 years, spurring growth in demand
for apps ad associated services, console gaming is expected to
overtake mobile gaming by 2017, fuelled by the arrival of new
consoles, such as the PS4 and Xbox One.
Interactive Scotland works with 30 gaming sector companies
who are well-placed to take advantage of the trends in UK and
global gaming. With a reported 200+ employees generating
reported revenues of over £10M, they have skills and expertise
in MMO, educational, social, mobile and console gaming in
addition to supporting the sector through audio services and
core game component optimisation.
Working with global brands including Guinness, VISA and
Honda as well as serving B2C markets, IS clients are evenly
distributed between Glasgow, Edinburgh and Dundee, close to
universities – West of Scotland; Caledonian; Napier; and
Abertay – each with first class computer gaming programmes.
This provides gaming companies with the skills and talent vital
to their industry.
Interactive Scotland clients are well-renowned for their
creativity, innovation and collaboration.
Lucky Frame (recently acquired by Blazin Griffin) an
Edinburgh-based iPhone app, desktop software and games
developer were recently awarded a BAFTA for their satirical
game, Bad Hotel. Beartrap Games partnered with Leith
Agency to develop a game for Home Energy Scotland – a
government-backed campaign to help people keep their homes
warm during winter. And Monster Legacy, a title developed
by Dundee-based Outplay Entertainment, featured as an
Editor’s Choice in Apple’s App Store in 49 countries. Outplay
also recently secured $5M funding from Oxford Capital.


14. Lucky Frame Outplay Entertainment
Gaming sector client profiles
Overview
• Dundee-based award-winning games
developer
Founded
• 2012
Key skills
• Major Gaming Platforms including
Console, Mobile, Social and PC
Key products/titles
• Cupid’s Challenge; Snowball Challenge
Awards
• BAFTA
Sectors
• Government; B2C
Clients include
• Home Energy Scotland
Overview
• Edinburgh-based iPhone app, desktop
software and games developer (recently
acquired by Blazin Griffin)
Founded
• 2008
Key skills
• iPhone apps; desktop software; games;
performance systems
Key products/titles
• Bad Hotel; The Nightmare Cooperative
Awards
• BAFTA
Sectors
• B2C
Overview
• Dundee-based, venture-backed games
developer whose games enjoyed by
millions daily
Founded
• 2010 (received $5M funding 2013)
Key skills
• iOS; Facebook; Android; Social; Mobile
Gaming
Key products
• Monster Legacy
Awards
• Apple Editor’s Choice in 49 countries
Sectors
• B2C
Beartrap Games


15. Film & Video
Production

16. Key Skills
Distribution;
Factual content;
Broadcast media training;
Design;
Digital media production;
Copywriting.
c£20M
companies
80 employees
350+
revenue
£
FILM & VIDEO PRODUCTION
BAFTA
Royal
Television
Society

17. Film & video production overview
Interactive Scotland works with 80 companies –
many with BAFTA and Royal Television Society
awards – from the film and video production sector.
Their key skills are in distribution; factual content;
broadcast media training; design; digital media
production and copywriting.
Over the years there has been increased convergence in digital
technologies and film production. Employing 350+ individuals
generating reported revenues in excess of £20M, Interactive
Scotland’s client base is well-positioned to take advantage of
these trends in the application of digital technologies in
production.
A strong cluster is in place with the bulk of Interactive Scotland
companies located in Glasgow, where BBC Scotland and
STV have decided to locate – on the city’s waterfront at Pacific
Quay.
Our clients work with global brands including Microsoft, Nokia
and Save the Children. They also work with major television
broadcasters including the BBC and Sky. Glasgow-based
Tern TV produced Vinnie Jones: Russia’s Toughest for
National Geographic whilst Finestripe Productions have
produced content for the BBC, including the Imagine
documentaries, hosted by Alan Yentob.


18. Tern TV Finestripe
Productions
Film and video production client profiles
Overview
• Aberdeen-based Video Production, 3D
Animation and Media Training agency
Years in business
• 30 plus
Key skills
• Public Relations and Brand
Communications, Graphic Design,
Digital Media and 3D Animation, Media
and Sport Productions, Satellite
Communications and Entertainment
Systems
Overview
• Glasgow-based factual content creator
and international distributor of television
programming
Founded
• TBC
Key skills
• Documentary; Specialist Factual;
Lifestyle Formats; Interactive content
and productions
Key products/programmes
• Vinnie Jones: Russia’s Toughest;
Beechgrove Garden; Who Were the
Greeks?
Awards
• BAFTA
Overview
• Glasgow-based producer of quality
factual programmes
Founded
• 2005
Key skills
• Factual-based television production
Key products
• Imagine (BBC); The Day Kennedy Died;
Aung San Suu Kyi: The Choice
Awards
• BAFTA; Royal Television Society
AVC Media


19. Broadcast

20. BROADCAST
c£2M+Key Skills
Documentaries;
Consultancy and training;
Live streaming;
Multi-platform content;
Post-production;
Visual effects;
New media
companies
17 employees
250+
revenue
£
BAFTA
Royal
Television
Society

21. Broadcast overview
Excluding BBC Scotland, there are 250+ individuals
employed by Interactive Scotland's 17 companies in
the broadcast sector. Generating revenues of around
£2M, our clients work with major broadcasters
including Sky, the BBC and ITV as well as major
brands such as the World Health Organisation and
Betfred.
Interactive Scotland's broadcast companies have specialisms
in documentary productions; broadcast consultancy and
training; live content streaming; multi-platform content; post-
production; visual effects; and new media.
422.tv is one of the premier post production and VFX houses in
the UK with an extensive track record in television and
television advertising. Shed Media, which has recently been
bought by Time Warner, is a leading creator and distributor of
television content producing long-running television brands in
drama, factual, documentary, factual entertainment and history.
The firm has created highly successful TV programmes such
as Waterloo Road, Supernanny and Who Do You Think You
Are. And Caledonia TV Productions is a producer of quality
factual and children’s programmes, including Scotland's
Essential History, presented by Neil Oliver.


22. Shed Media Caledonia TV
Broadcast client profiles
Overview
• Glasgow-based post-production and
visual effects house
Founded
• 2010
Key skills
• Post production; VFX; on- and off-line
editing; sound design; high end finishing
and grading; CGI; motion graphics
Key products/programmes
• Air Ambulance ER (Tern for Sky);
Russell Brand: End the Drugs War
(Matchlight for BBC Threee); Dave:
Loan Ranger (Finestripe for Ch4)
Sectors
• Television; corporate ; advertising
Clients include
• BBC; Finestripe Productions; Kudos;
IWC; Leopard Drama; Matchlight; Tern
Overview
• Glasgow-based creator and distributor
of television content
Founded
• 1998
Key skills
• Drama, factual, documentary, factual
entertainment; history; distribution
Key products/programmes
• Waterloo Road; Supernanny; Who Do
You Think You Are?; Being Victor.
Partnerships
• Created Masters in Television
Scriptwriting with Glasgow Caledonian
University
Overview
• Glasgow-based factual and children’s
TV production
Key skills
• Documentary; factual entertainment;
history; science; current affairs; arts;
education; children's programmes
Key products/programmes
• Scotland's Essential History
Clients include
• BBC; Sky; ZDF

422.Tv

23. Publishing

24. c£8M+
PUBLISHING
Key Skills
BBC;
Penguin Books;
Sony Records;
Newspaper Club;
Clash Music.
Print;
Digital media;
Content Creation.
companies
36 employees
150+
revenue
£
Key Skills

25. Publishing overview
There are few sectors to be impacted by digital media
as much as the publishing sector. The Internet has
disrupted the business of publishing ‒ books,
magazines and newspapers ‒ for the past decade or
more. The general principles remain however - so
authors, editors, distributors and publishers continue to
play a pivotal role. To this end, there are a host of
world-renowned publishers located in Scotland taking
advantage of the convergence of and the skills in both
digital and publishing.
There are 36 publishing companies in IS's client base with
over 150 employees generating revenues in excess of £8M.
Although principally targeting the B2C market, IS's publishing
companies deliver solutions to B2B clients including the BBC;
Penguin Books and Sony Records. And with skills in print and
content creation, Interactive Scotland's publishing clients
increasingly look to digital media to drive their content forward.
The 1.6M readers of award-winning publisher, The List can
access content through a website built in responsive design
providing a first-rate mobile experience. The Newspaper Club
has developed a software tool to allow users to generate their
own newspaper. And Clash Music is an independent media
group with established platforms in both print and digital media,
which has helped them win a host of awards.
Digital media will continue to play central role in publishing with
the increasing number of e-readers, e-books and tablets through
to the advent of Google Glass and wearable technologies and
the possibilities that will bring to the use of big data. There are
many possibilities.
Award-winning Newspaper Club has printed over
4M newspapers – more than the circulation of The
Sun
4 Million!
Read All About It!
The List has 1.6M unique users – more than the
population of Glasgow and Edinburgh combined!


26. Newspaper Club Clash Music
Publishing client profiles
Overview
• Edinburgh-based publisher
Founded
• 1985
Key skills
• Print, Contract and Online Publishing,
New Media, Advertising, Sponsorship,
Events Syndication, Events
Management, Arts and Culture,
Research Services
Key products/titles
• The List
Awards
• Best Online Presence, PPA Scotland
Awards 2008, 2009, 2013; Best Digital
Strategy, PPA Scotland Awards 2011
Clients
• SECC, Reading & Leeds festivals;
Heineken; The Guardian; STV
Overview
• Glasgow-based producer of
personalised print newspapers
Founded
• 2009 (support received from Channel
4’s innovation fund, 4iP
Key skills
• Print; design software
Key products/titles
• Variety of formats available including
tabloid and broadsheet
Awards
• Design of the Year; BIMA
Sectors
• B2C
Overview
• Edinburgh-based independent media
group with established platforms in both
print and digital media
Founded
• 2004
Key skills
• Music, Fashion, Technology, Film,
Social Networking, Digital, Live Events
Key products
• Clash Magazine; ClashMusic.com;
Clash Events
Awards
• TBC
Clients
• Nike; Levis; Paul Smith; Jack Daniels
The List


27. Digital Design

28. c£40M+
DIGITAL DESIGN
companies
110 employees
1,000+
revenue
£
Key Skills
Brand Identity;
Print and Promotional;
Literature;
Web Design;
Online Marketing;
Content Management;
e-Commerce;
SEO;
Key Clients
Tennent's;
Scottish Government;
Barclays.
Design
Agency of the
Year
NMA Top 100
Digital
Agency
DBA Design
Effectiveness

29. Digital Design overview
With over 1,000 employees generating revenues of £40M+, the
110 digital design companies make up a significant proportion of
Interactive Scotland's client base.
Because of their expertise across a wide range of disciplines
including: brand identity; print and promotional literature; web
design: online marketing; content management; e-Commerce;
SEO; and online publishing, they are able to attract clients from a
wide range of sectors. IS digital media companies count food and
drink organisations, such as Tennent's and Highland Spring to
global banking giants RBS and Barclays amongst their client list.
Our digital design agencies are considered amongst the best in
the UK. Edinburgh-based Whitespace recently won four awards
at the Scottish Design Awards, including Design Agency of the
Year. Glasgow. Glasgow-based Equator is recognised as an
NMA & Econsultancy Top 100 Digital Agency. And 999 Design
has its HQ in Glasgow with a London office – its 11 DBA awards
make it one of the UK’s Top 10 Most Effective Agencies, with an
impressive client list to match.


30. Equator 999design
Digital Design client profiles
Overview
• Edinburgh-based creative agency
Founded
• 1997
Key skills
• Brand Identity; Print and Promotional
Literature; Web Design and Build;
Online Marketing
Key clients
• NHS; RBS; Tennent’s;
Awards
• Design Agency of the Year
Sectors
• Public; Food and Drink; Banking
Overview
• Glasgow-based digital agency – one of
the largest in the UK with over 100
employees
Key skills
• Marketing; Web Design and
Development; PPC; SEO; Online
Media; Social Media Marketing
Key clients
• Macdonald Hotels; The Macallan; HTC
Awards
• NMA & Econsultancy Top 100 Digital
Agency
Sectors
• Financial Services; Travel & Leisure;
Pharmaceutical; Healthcare; Public
Sector; Education; Third Sector
Overview
• Full service communications agency.
Glasgow HQ & London office
Key skills
• Branding, comms & campaigns, SEO,
web design & build, Apps, animation,
marketing, social media, interactive,
environment/event design, packaging
Key clients
• The Guardian; Highland Spring;
Tennent’s; Deutsche Bank; Spark
Energy; Glasgow University; CBI
Scotland; Samsonite
Awards
• DBA & Top 10 Most Effective UK
Agency
Sectors
• Financial; Tourism; FMCG; Education;
Retail; Manufacturing; Utilities; Fashion;
Media; Legal; Health; Public; Third
Whitespace


31. Animation

32. Key SkillsKey Clients
£1M+Real-Time Interactive;
Electronic Bid Delivery
Platforms;
Architectural Visualisation;
3D & 4D Surface Image
Capture;
CGI;
VFX;
3D Software;
3D Production;
companies
34 employees
c150
revenue
Scottish Power;
Renault;
Disney;
£
ANIMATION
Game
Connection
Marketing
Awards
BAFTA
Imagina
Grand Jury
Prize

33. Animation sector overview
From CGI and computer graphics to human body 3D & 4D
surface image capture and analysis solutions, the 34
animation companies in Interactive Scotland's client base
have a diverse range of skills.
The c150 individuals employed by these firms work with
companies including Scottish Power, Renault and Diageo.
It is easy to see the synergies between the animation sector
and other IS sectors. Axis Animation has provided graphics
for top games titles including Crackdown for Xbox One and
Need for Speed Rivals for Electronic Arts and have worked
with the BBC on the production of award-winning television
series, Orphan Black.
Axis have also scooped a host of awards, including a Game
Connection Marketing Award, a BAFTA and the coveted
Imagina Grand Jury Prize.

34. Soluis Digimania
Animation sector client profiles
Overview
• Glasgow-based animation and imagery
agency
Founded
• 1999
Key skills
• Animation; CGI; VFX; Computer
Graphics; Visual Effects
Key clients
• Scottish Power; Renault; BBC
Awards
• Game Connection Marketing Award;
BAFTA; Imagina Grand Jury Prize
Sectors
• Utilities; gaming; broadcast; automotive
Overview
• Glasgow-based design visualisation
studio
Founded
• 2000
Key skills
• 3D Visualisation; CGI; Real-Time
Interactive Environments; Bespoke Bid
and Presentation Tools; Electronic Bid
Delivery Platforms; Architectural
Visualisation
Key clients
• Balfour Beatty
Sectors
• Construction
Overview
• Glasgow-based animation studio
Founded
• 2009
Key skills
• 3D Animation Software; 3D Animation
Production
Key clients
• Disney; BBC
Key products
• RenderDigimania; Muvizu
Axis Animation

35. Music

36. £1M+
MUSIC
Key Skills
Sound Post-Production;
Digital Distribution;
iTunes Video Distribution;
Video Games;
Mobile Applications.
companies
26 employees
50+
revenue
Key Clients
Daily Record;
Disney;
ITV;
BBC;
Sky;
PlayStation;
Tern TV;
Axis; Animation.
£
Key SkillsKey Clients
Game
Connection
Marketing
Awards
BAFTA
Imagina
Grand Jury
Prize

37. Music sector overview
Although this one of the smaller Interactive Scotland client
sectors, the 50+ employees working for the 26 music
companies in IS's client base have worked with leading artists
including, Glasvegas, Leona Lewis and Paul Weller as well
as big brands such as PlayStation, Sky and the BBC.
With skills in Sound Post-Production; Digital Distribution;
iTunes Video Distribution; SMS Purchasing; Sync Services;
Video Games; Mobile Applications; and Promotion these music
companies generate reported revenues of over £1M.
In addition to the diverse range of skills, there is a varied
product offer made by these companies. EmuBands for
example helps unsigned artists and independent record labels
sell music online. They have distributed 20 top 75 UK singles,
including 11 in the top 40 and 3 in the top 10. Savalas - with
the UK’s first Dolby Premier mix theatre - has worked on the
Halo games and on Brave, the animated feature by Disney
Pixar. And Drake Music Scotland has worked with 7,000
children and adults with a wide range of disabilities, to play,
learn and compose music.
EmuBands have distributed 20 top 75 UK singles,
including 11 in the top 40 and 3 in the top 10, which
is more than Pink Floyd had in the UK.
Top of the Charts


38. EmuBands Cryptic
Music client profiles
Overview
• Glasgow-based audio post-production
firm.
Founded
• 1998
Key skills
• ADR; Foley; Sound Design; Music
Composition; ISDN; Source Connect;
FTP; SFX
Key clients
• BBC; Daily Record; Celtic F.C.;
Rangers F.C.; Axis Animation;
Finestripe; Tern TV;
Awards
• TBC
Sectors
• Gaming; Broadcast; Music
Overview
• Glasgow-based digital music distributor
Founded
• 2005
Key skills
• Digital Distribution (iTunes; Spotify;
Amazon.com); iTunes Video
Distribution
Key clients
• Independent Record Labels; artists
including: Leona Lewis, Paul Weller and
Glasvegas
Overview
• Glasgow-based producing art house
Founded
• 1994
Key skills
• Artistic commissioning and producing;
international export; multi-media
Key products
• Cryptic Nights; Cryptic Associates;
Sonica
Sectors
• Music; Leisure and Entertainment;
Public; Private; Third
Key clients
• Digital Design Studio, Glasgow School
of Art; Edinburgh International Festival
Awards
• Arts & Business Visionary Sponsorship
Award
Savalas


39. Software and
new media

40. c£160M+
SOFTWARE AND NEW MEDIA
Key Skills
Mobile App Design:
User Experience;
Weather Applications;
Content Marketing;
Inbound Marketing;
Data Visualisation;
Market Research;
Crowdsourcing;
Social Media;
UX Design;
Cloud;
Hosted Services;
Social Media Integration;
Reports and Analytics.
.
companies
213 employees
3,000+
revenue
Key Clients
SkyScanner;
Edinburgh Fringe
Festival;
Sky;
Nokia. £
Key SkillsKey Clients
Scotland IS
Digital
Technology
Awards

41. Software and new media overview
Scotland's software and new media sector plays a key role in
the growth of the economy. Increasingly, global players
including Amazon, JPMorgan and Dell are locating in the
country to take advantage of the supply chain capabilities.
Interactive Scotland's software and new media accounts for
nearly one third of the client base. We have a range of niche
companies producing leading-edge solutions to global brands.
With nearly 3,000 employees generating revenues in excess
of £160M, our clients have provided solutions for SkyScanner,
the Edinburgh Fringe Festival and Nokia.
Our clients cater to a varied client base - from weather
applications to dating platforms - and have skills across a
number of disciplines including: mobile app design; user
experience; content marketing; inbound marketing; data
visualisation; market research; crowdsourcing; social media
integration; UX design; cloud-based services; hosted services;
and reports and analytics.
Although there are a number of clients providing services to the
B2C segment - such as 5pm.co.uk and Cupid.com (Easy
Date Holding Ltd), IS clients provide a range of services to
major enterprise clients.
Kotikan an Edinburgh-based app developer produced a mobile
application for SkyScanner, which has been downloaded
over 30M times, topped the free travel app category in over
100 countries, including the US, and now accounts for over half
of all Skyscanner flight searches. Weather 2, a Glasgow-based
provider of location based global weather information, provides
content feeds for Sky and data services to Microsoft. And
Award-Winning Firefish Software provides bespoke software
to recruitment companies including Denholm Associates and
Taylor Hopkinson.

Kotikan’s Skyscanner app has been downloaded 30M times – more
than double the UK’s top 10 downloaded songs of all time!
…with over 150M visitors, the app attracts more annual
visitors than France and the U.S.A. combined!
Twice as good as Pharrell, Adele and Rihanna…
…and it’s a top tourist attraction!

42. Weather2 Firefish Software
Software and new media sector
client profiles
Overview
• Edinburgh-based mobile application
design and development company
Founded
• 2007
Key skills
• Mobile App Design; User Experience
Key clients
• Skyscanner; Edinburgh Festival Fringe;
BFI London Film Festival; ScotRail
Awards
• Scotland IS Digital Technology Awards
Sectors
• Travel; Entertainment
Overview
• Glasgow-based provider of global
forecasting and weather related
services
Founded
• 2002
Key skills
• Applications for Business Intelligence
and Weather Impact Decision Making;
Weather Content for Websites and
Mobile Apps
Key clients
• Sky; Microsoft; Nokia; Teletext
Sectors
• News
Overview
• Glasgow-based developers of web
integrated recruitment software
Founded
• 2010
Key skills
• Website Integration; Marketing; CRM;
ATS; Reports and Analytics
Key clients
• Denholm Associates; Taylor Hopkinson
Awards
• Scotland IS Digital Technology Awards
Kotikan


43. Advertising &
Marketing

44. c£10M+
ADVERTISING & MARKETING
Key Skills
SEO;
Marketing;
Brand Building;
Digital Presence;
Social Media;
Digital Marketing;
Content and Design;
PPC;
B2B Tech Marketing.
companies
33 employees
200+
revenue
Key Clients
Shell;
BA;
Pampers;
UEFA;
Emirates;
Barclaycard.
£
Key SkillsKey Clients
Scotland IS
Digital
Technology
Awards
World's 40
Best Digital
Marketing
Campaigns

45. Advertising & Marketing overview
Just shortly after their IPO in 2012, Facebook saw a dip in
share price as markets got jittery about their ability to make the
most of mobile ad revenues. Today, their market capitalisation
is at an all-time-high, fuelled by mobile ad revenue and
profitability. The importance of digital marketing and
advertising will only increase with tablet and smart phone use
expected to rise significantly over the next 3-5 years. This is
compounded by ever-declining print advertising spend -
expected to reduce by around one fifth of current levels by
2017. By contrast, UK mobile ad spending, more than doubled
to over £1BN in 2013. Overall, digital ad spending is expected
to increase by 44% to £9BN in the next four years. Mobile ad
spending will have quadrupled in this time.
Interactive Scotland has 33 companies who get the digital
marketing and advertising space. With 200+ employees
generating revenues in the region of £10M, our clients have
keys skills in SEO; Strategy; Marketing; Brand Building; Digital
Presence; Innovations; Social Media; Digital Marketing;
Content and Design; PPC; and B2B Technology Marketing.
Our clients work across a range of sectors with clients including
Barclaycard; Emirates; and UEFA.
Glasgow-based Dog Digital’s social campaign for UEFA was
selected as one of the world's 40 best digital marketing
campaigns, chosen out of over 700 campaigns from brands
and agencies worldwide. As part of this, they developed a
microsite, which attracted over 10,000 daily visitors.
Edinburgh-based Nomads supported the re-launch of
Emirates "Hello Tomorrow" campaign.
Rapp delivered a digital campaign for Barclaycard, which
attracted 372,000 unique visitors – around the same as the
weekly attendance in the Barclays Premier League…They also
secured over 113,000 new customers – a conversion rate of
around 30%
Dog Digital built a microsite for UEFA, which attracted
10,000 users per day – more traffic than passes
through London City Airport!
Web Design, Champion’s League style!


46. Dog Digital Rapp
Advertising & Marketing sector client
profiles
Overview
• Stirling-based creative and marketing
agency
Founded
• 2003
Key skills
• Marketing
Key clients
• Tesco; Tennent’s; Hall’s
Awards
• MiAwards 2013: Winner of Scotland’s
Best Marketing Business Award
Sectors
• Food and drink; retail
Overview
• Glasgow-based online advertising,
search marketing, social marketing and
web development specialists
Founded
• 1996
Key skills
• Online advertising; search marketing;
social marketing; web development
Key clients
• Aberdeen Asset Management; London
2012; UEFA
Awards/recognition
• Selected as one of the World's 40 Best
Digital Marketing Campaigns for work
with UEFA
Overview
• Edinburgh-based multichannel direct
marketing agency
Founded
• 1991
Key skills
• Direct marketing; Data solutions;
multichannel planning; digital and social
media strategy; database management;
CRM; SEO/SEM; Marketing automation
technology
Key clients
• ScottishPower; HP; Gleneagles
Denvir


47. Digital
Technology

48. c£50M+
DIGITAL TECHNOLOGY
Key Skills
Visible Light
Communications;
Mobile Broadband Quality
Analysis;
Competitive Benchmarking;
Consumer Research and
Feedback;
Hyper Local Mobile
Positioning Software;
Mobile Apps;
Passenger Tracking;
Text to speech;
Mobile payments;
M2M;
3D digital visualisation and
interaction.
companies
34 employees
550+
revenue
£
Key Skills

49. Digital Technology overview
Interactive Scotland's 34 digital technology companies
engage in a wide range of disciplines and product
developments.
PureVLC is a company focused on Visible Light
Communications (VLC) technologies. The technology was
originally developed by the D-Light project at the University of
Edinburgh and has been exclusively licensed to PureVLC.
This technology allows standard LED light bulbs to be turned
into high speed wireless communications devices, with many
applications for use in the healthcare, defence, security and
automotive sectors. Edinburgh-based CereProc has
developed the worlds most advanced text to speech
technology. Another Edinburgh-based firm, Helixion provides
world-leading NFC mobile payment expertise.
With an estimated turnover of £50M generated by their 550+
employees, our digital technology companies are also skilled
in mobile broadband quality analysis; 4G customer experience;
and 3D digital visualisation and interaction technologies.
@

50. Helixion CereProc
Digital Technology sector client profiles
Overview
• Edinburgh-based Visible Light
Communication technology company
Founded
• 2011
Key skills
• Visible Light Communications (VLC)
technologies
Overview
• Edinburgh-based mobile payments
solutions developer
Founded
• 2002
Key skills
• Mobile payments
Key sectors
• Banking
Overview
• Edinburgh-based text to speech
technology specialists
Founded
• 2005
Key skills
• Text-to-speech services
Key clients
• Barclaycard; MacMillan Cancer; Bacardi
Pure VLC
@

52. Thank you
www.interactivescotland.com