These slide go along with our recent Customer Webinar on managing your contacts better, running through the vitally important core of any company - your customer data. This webinar was also recorded

1. Managing Your Contacts Better

2. http://support.intouchcrm.co.uk/

3. https://www.facebook.com/intouchcrm
https://twitter.com/intouchcrm

4. Matthew Ruddle
Customer Services Director

5. Agenda for the Webinar
• Why Manage Your Contacts
• What Makes a Good List
• How to Segment Your Database
• Why You Need to Segment Your
Data

6. Why Manage Your Contacts

7. New leads are….

8. Lifecycle Stage
buying
now
are open
to idea
are not thinking
about it
don’t think they are
interested
definitely are
not interested

9. Information Stages

10. Information Stages

11. Information Stages

12. Target the right Buyer Persona

14. Build Better Relationships

15. What Makes a Good List?

16. 1. List Hygiene
1. Ensuring Opt In’s
2. Removing unengaged subscribers
3. Understanding what information prospects want

17. Purchased Lists = Spam

18. 2. Understanding The Buzz
Anti Spam Laws
Sender Scores
Honey Pots
Spam Traps
Hard Bounce
Soft Bounce

19. 3. Managing Opt Outs

20. 4. Managing Churn

21. 5. Group by Persona Property

22. How to Segment your
Contact Database

23. Segmentation Requires Two Things
1. Understanding your
Buyer Persona
2. What you Know About Their
Buying Decisions

24. You can create groups…..
When a contact completes a form

25. You can create groups…..

26. What Criteria to Segment ?
Start with your Buyer Persona
• Gender
• Job Title
• Geography
• Interest Area
• Lifecycle Stage

27. Segment as small as possible

28. Why You Need to Segment
Your Data

29. Keep in touch with
your audience

30. Raise Brand
Awareness

31. Making sure your leads
don’t forget you

32. Webinar Tasks

33. Webinar Tasks
1. Make sure your contact list is clean and
scrubbed of all unengaged contacts
2. Work out the criteria you will group your
contacts by
3. Segment your database into groups for
greater email performance
4. Download the email campaign builder

34. Intouch Support
http://support.intouchcrm.co.uk/