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Seven Years in Landing Pages
1.
Seven Years in Landing Pages by
Scott Brinker @chiefmartec http://ioninteractive.com
2.
3.
people > software 1
4.
1
5.
agile > rigid 2
6.
2
7.
2
8.
An agile task
board. 2
9.
The daily 15-minute
stand-up.2
10.
72% Improved team
morale 71% Faster time-to-market 75% Increased productivity 77% Improved project visibility 84% Ability to change priorities Benefits of adopting agile: Source: VersionOne 6th Annual State of Agile Survey 2
11.
experimentation > optimization 3
12.
3
13.
An experiment has
a hypothesis from which the business can learn something meaningful. 3
14.
Big Data Big Testing Big Experience 3
15.
Big Ideas Big Team Big
Deal Big Testing 3
16.
Source: Marketing Leadership
Council of Corporate Executive Board 2012 3
17.
Source: Marketing Leadership
Council of Corporate Executive Board 2012 3
18.
3
19.
3
20.
specific > vague 4
21.
4
22.
4
23.
4
24.
4
25.
ideal experience >=
one page 5
26.
REDACTED REDACTED REDACTE D REDACTED 5
27.
5
28.
5
29.
5
30.
5
31.
5
32.
beautiful > sloppy
or dull 6
33.
6
34.
6
35.
6
36.
6
37.
6
38.
6
39.
6
40.
6
41.
big picture >
myopia 7
42.
7
43.
Source: Forrester Research 7
44.
Thank you! http://ioninteractive.com Reach me
on Twitter: @chiefmartec
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