This document discusses how to effectively capture leads through landing pages and web forms. It provides tips for web form success, including offering value, displaying the form prominently, keeping it short, connecting it to a database, and segmenting and following up on leads. The document also outlines best practices for creating effective landing pages, such as using compelling headlines, social proof, targeted offers, direct calls to action, fast loading for mobile, analytics, and keeping the design simple. Resources for landing page optimization are also provided.

1. Capturing Leads with !
Landing Pages & Web Forms !
Presented by Kathy Sacks
VP Communications
@kathysacks

2. Perfect Customer Lifecycle™

3. Why Use Webforms
• ROI on Traffic
• Capture leads
• Segment interest
“A website without a web form is like a store
without a sales person.”

4. 10,000 total visitors on your site
• Increase conversion by 5% = 500
• Increase conversion by 10% = 1000
• Sales conversion 10%
= 100 new customers

5. 5 Tips for Web Form Success"
1. Give to get. Offer value.
2. Display the form ‘above the fold’
3. Keep the form short (ideally fewer than 5 fields)
4. Connect the form to your database
5. Segment the leads in your database & follow up

11. What is a landing page?
• Web page
• Drive targeted traffic
• Specific message with call to action

12. The Perfect Landing Page: 7 Steps
• 1. Compelling Headline
• 2. Social Proof
• 3. Killer Offer. Targeted Copy.
• 4. Direct Call To Action
• 5. Fast Loading & Mobile Compatibility
• 6. Measure & Optimize
• 7. Keep It Simple

13. 1. Powerful & Consistent Headline
• Grab attention
• Lure to content
• Be interesting
• Closely support copy

14. 2. Social Proof
• Build trust
and let
others
share their
feedback
Images from: Facebook Icon: http://aux3.iconpedia.net/uploads/677166248.png, Twitter Icon: http://citibabes.com/images/twitter-icon.png?1324968961, Google+ Icon: http://www.hdicon.com/wp-content/uploads/2011/07/google+.png, LinkedIn Icon: http://
www.loanational.org/_images/linkedin_icon.gif

16. 3. Make the Offer Tempting
• Free trial
• Guarantee
• Make the offer enticing
• Hit hard with benefits
• Address common objections
Image from: http://www.baxterboo.com/images/products/large/metallic-dog-leash-emerald-green-1.jpg

17. 4. Use Direct Call To Action
• Not just submit

19. 5. Fast Loading & Mobile
• Stay away from
media that can
take a long time
to load online
and on mobile

20. 6. Analytics
Image from: http://www.google.com/analytics/

21. 7. Keep It Simple

22. The Good
Images from: Left: http://takeadvantageoffacebook.com/make-money-on-facebook/wp-content/uploads/2009/12/landingpage2.jpg, Right: http://unbounce.com/photos/webtrends.jpg

23. The Bad
Image from: http://web3mantra.com/wp-content/uploads/2011/03/landingpage-design15.jpg

24. The UGLY
Image from: http://www.cdfnetworks.com/images/lp1.jpg

26. Landing Page Resources
• Google Analytics
– IQ Lessons
– Website Optimizer
• Google Labs – Browser Size
• Google Code – Web performance best practices
• Yahoo! – Best practices for speeding up website
• WebPageTest.org
• Sitetuners—landing pages
• Infusionsoft Web Form Builder/Hosting

27. Perfect Customer Lifecycle™

28. What is Infusionsoft?
The only all-in-one Sales & Marketing
software designed exclusively for small
businesses.