1. A2 Evaluation
Inderpreet Kaur Basran

2. In my evaluation I will talk through the
procedure of my A2 coursework that we had
formed, during the period of coursework
time, as a group of three we had to create; one
sponsorship, two adverts and one radio advert.
After reading my evaluation you will understand
the whole concept of how we created our
adverts and how we were influenced by real
media texts, which appear similarly with a twist
or slight amendments in our adverts.

3. Our first advert, which is a sponsorship sequence is
a fast forwarded scene, this scene conducts of hair
being curled and all the different procedures that
take place in order for the hair to get the curl
look, and then the actual hairspray ‘Boo’ being
sprayed onto the hair. Our sponsorship has
challenged an existing advert which is:
http://www.youtube.com/watch?v=Wo1I7EyOl78

5. This is a Vo5 advert which we believe was the
perfect advert to emulate, as it targets young
females, such as our ‘Boo Hairspray’.
By speeding up our advert, I believe this gave it a
professional feel and allowed our audience to only
concentrate for a short amount of time on it,
meaning they wouldn’t lose interest.
We could have improved it by choosing to shoot in
a range of different locations, which would have
made it considerably more exciting. However, we
didn’t set out to film an exotic, glamorous advert-
we wanted an advert that showed an achievable
look for normal girls everywhere.

6. Our radio advert is explains the different types of
hairstyles and hair types the spray can be used on.
The adverts conventions link into many radio adverts
because many talk about what their products are
about and end with a small tagline; our tagline is
‘Boo, it’s that hairspray for you’, which makes it, in
my opinion, noticeable and memorable. An example
of this is in a 30 second TV advert- its tagline which is
“Tresemmé, professional, affordable”. Here is the
website link for this TV advert:
http://www.youtube.com/watch?v=4faEEwQ5LsE

8. On the other hand our Advert 1 consists of a
young girl waking up in the morning and having a
bad hair day, then she experiences the amazing
hairspray called ‘Boo’ in contrast this advert we
made was slightly similar to the ‘Cell C For
Yourself’
http://www.youtube.com/watch?v=0WZa1QpLVT
I

10. This advert has a lot of comparative points which
helped us decide on the idea of having a bad day
start to our opening shot of the advert. Comparing
both adverts I would justify that our advert is very
similar because they are both targeted to the same
age range of people and our advert has a simple,
easy and much cheaper structure and would be
seen more often by youngsters as it has slight
humorous shots within. This would appeal to young
females in particular who are looking for a new
hairspray product to use. Our advert is light, fun,
realistic and an easy watch- everything an advert
that targets younger people should be.

11. Finally, our last advert is primarily about on a young
girl at school who is also having a bad hair day. For
this advert we did not compare it to other adverts
or take the framework from another advert, we
simply filmed because our original plan did not
work, and whilst filming ideas kept falling into
place. I think the original ideas did not follow any
conventions therefore we had struggled in setting it
out and getting it right to the scene structures, then
eventually the original ideal advert had faded as we
came up with better ideas whilst filming. Although
this was a risky advert to generate, I think that it
would appeal to younger females simply because it
is different and eye catching compared to any other
advert out there, structured on similar hair
products.

12. This advert of ours had challenged other adverts such as:
http://www.youtube.com/watch?v=KvmmfRDXAPo
because we went for an original and diverse attribute
within our advert, this is because many adverts are based
on girls and the way they act and look in an advert. By
using an openly homosexual male to do the hair of our
character because it was something different and unique
and in my opinion this would appeal to the audience
more because they would want to know what the advert
is all about, whereas in the similar and regular ones
people know that it’s just going to show girls with basic or
already glamorously styled hair which they tend to get
bored of. By showing the hair actually being styled with a
long shot, this allowed the audience to witness just how
easy it would be to use our product.

14. The conventions in most cosmetic adverts are;
music, props, dialogues, sound effects, mise-en-
scene, locations, character types, editing, pace
then finally a conclusion. Our sponsorship has
kept to the conventions as it
contains, background music, props; which is the
hairspray bottle, dialogues towards the end of
the sponsorship when the product is shown to
the camera, our chosen location was a living
room, but in the sequence it seems look like a
pretty background that has been dropped.

15. The editing that has been added is speeding up
the sequence and adding music, cutting off
unwanted scenes, and shortening the length of
some shots, our sponsorship concludes when
the product is advertised to the camera. Moving
on, our advert 1 also sticks to the conventions
because of our mise-en-scene. The costume fits
within the scene when our character wakes up
out of bed and is in her night wear. She then has
a start to a bad hair day and parts of the
sequence have been edited to get the right flow
of the scene.

16. Dialogue has also been used throughout most of the
sequence because at first the actress screams by seeing
the look of her hair, and dialogue has also been used
towards the end when discovering the product. In advert
2 we have used props which were; the hairspray
bottle, chair and a hair bobble, these sorts of props are
used in many hairspray adverts, for example when the
person is sitting down and using hair bobbles to partition
the hair to keep it in the right place and make it easier to
style. an example of this is in this advert:
http://www.youtube.com/watch?v=z2gDdw9SKBE in this
advert they use props such as a hairbrush, curling tongs
and a hairdryer, the basic and common equipment
needed and used whilst styling hair and similarly our
adverts consists on similar props being used and
appearing in the different adverts.