Mais conteúdo relacionado Semelhante a The Perfect Storm MPEG DASH with H.265 (HEVC) with HTML5 (20) The Perfect Storm MPEG DASH with H.265 (HEVC) with HTML51. HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 1
Today and tomorrow of visual communications,
building on 20 years of technology breakthroughs
October 8 – 10
Porto, Portugal
International Multimedia Telecommunications Consortium
David Price,
Vice President, Business Development, Media
MPEG-DASH Industry Forum
The Perfect Storm
MPEG DASH with H.265 (HEVC) with HTML5
2. HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 2
Business to BusinessTV delivery to the home
Global presence in tv
Telco TerrestrialCable
Contribution
Distribution
Programmer
BroadcasterSatellite
Over 2,000 global customers
3. HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 3
It’s all about Video
Industry estimates place global IP traffic
quadrupling over the next 4 years.
• CAGR of 35%
• 90% will be Video
• 60% will be Internet Video
15 Billion will be Video Enabled
4. HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 4
Ericsson ConsumerLab
› The voice of the consumer into Ericsson since 1995
– Research representing opinions of more than 1.1 billion people
– More than 80 000 Interviews every year
– More than 40 countries worldwide
Operators and
service providers
Consumers
http://www.ericsson.com/res/docs/2012/consumerlab/tv_video_consumerlab_report.pdf
5. HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 5
TV Consumer trends
“TV/Video consumption should be freed from time, device or place restrictions”
67%
use tablets or other
mobile devices while
watching TV
62%
of consumers use social
media when viewing
television
60%
of consumers watch
video on demand each
week
41%
of consumers are willing
to pay for HD quality
television
16%
decline IN Weekly
DVR viewing since
2010 (61%->45%)
6. HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 6
TV Consumer Trends
From…
What do I feel like
watching right now?
What is on
right now?
And now also:
Who else is watching
this right now?
…to:
Source: Ericsson ConsumerLab TV & Video Consumer Trends 2011
7. HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 7
Important dates
October 23 2001
June 29 2007
April 3 2010
8. HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 8
Important dates
October 23 2001
June 29 2007
April 3 2010
9. HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 9
Market DRIVERS
› An explosion of video traffic delivered by IP
› More of that traffic going unicast
› Continued drive for better codecs
› Drive for smarter CDNs
› The last mile cannot keep up with unicast and multiscreen
› Drive for adaptive delivery
10. HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 10
DETAIL Market DRIVERS
› An explosion of video traffic delivered by IP
› More of that traffic going unicast
› Continued drive for better codecs
› Drive for smarter CDNs
› Last mile cannot keep up with unicast and multiscreen
› Drive for adaptive delivery
11. HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 11
Introducing html5
› HTML4 was created in 1990 (and standardized in 1997)
› Previously there was no standard for showing video or playing audio on a web page.
› Before HTML5 most videos required plug-ins (e.g. Flash).
› Different browsers sometimes required different plug-ins.
› HTML5 introduces a new element to embed a video and audio on a web page
INTRODUCING THE <VIDEO> & <AUDIO> TagS
12. HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 12
Html5 additionS
› <video> <audio> Defines a video, movie or audio asset
› <source> Defines media resources for media elements,
› <track> Defines tracks in mediaplayers
› <canvas> Defines area for graphics with height/width
› And many more new elements (for more information go to
http://www.w3.org/TR/html5-diff/)
13. HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 13
<Video> TAG support
Browser Ogg WebM MP4
Apple Safari
Google Chrome
Firefox
?
Opera
Internet Explorer
14. HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 14
<AUDIO> TAG support
Browser Ogg Wav AAC MP3
Apple Safari
Google Chrome
Firefox
?
Opera
Internet Explorer
15. HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 15
DETAIL Market DRIVERS
› An explosion of video traffic delivered by IP
› More of that traffic going unicast
› Continued drive for better codecs
› Drive for smarter CDNs
› Last mile cannot keep up with unicast and multiscreen
› Drive for adaptive delivery
16. HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 16
HEVC (High efficiency video coding)
› Study started in 2004
– International standard published June 7 2013
› A new compression standard
– An evolution of H.264 (MPEG-4 Part 10)
› A collaboration between MPEG and VCEG
– To create a codec with half the bitrate at the same Pq as H.264
– Could require 10x computing power for encode
– Could require 3x computing power for decode
› Now also referred to as H.265
– Supports up to 8K video
› 3 Initial profiles, Main, High and Still Picture
– 5 range extension profiles (for 10,12 bit and 4:4:2 and 4:4:4)
– Thirteen levels for different resolutions and sampling rates
17. HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 17
HEVC vs AVC performance
720P sequence: moderate difficulty
18. HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 18
HEVC Adoption timeline
Market Solution Application 2013 2014 2015 2016 2017
Content Acquisition News Gathering Trial Early Adopter Mainstream
Events Trial Early Adopter
Content Exchange All
Content Distribution All Trial Early Adopter Mainstream
Multi-Platform Video
Processing
Cable & Sat DTH
Trial Early Adopter
Telco / IPTV Trial Early Adopter Mainstream
DVB-T2 Trial Early Adopter Mainstream
UHDTV VoD
Trial Early Adopter Mainstream
UHDTV Live DTH Trial Early Adopter Mainstream
Multi-Screen Video Processing All
Trial Early Adopter Mainstream
LTE Broadcast HEVC for Mobile Early Adopter Early Adopter Mainstream
19. HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 19
DETAIL Market DRIVERS
› An explosion of video traffic delivered by IP
› More of that traffic going unicast
› Continued drive for better codecs
› Drive for smarter CDNs
› Last mile cannot keep up with unicast and multiscreen
› Drive for adaptive delivery
20. HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 20
Multi-Screen Drivers
Subscriber Retention
Increased broadband
penetration
New business models for On
Demand content
Extend Reach to New
devices
HD Flat screens, HD cameras,
mobile cameras laptops, etc.
Analog TV turned off
New consumer trends
- Internet user behavior
- From passive to active
- From consumers to pro-sumers
21. HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 21
Multiscreen = Growth
› TV operators who extend their services to
multiple screens as an integral part of
their offering showed greatest success, in
terms of revenue and subscriber retention
and growth
› Multi-screen is not just about sub-SD
Cases in Point:
› AT&T
› Verizon
› Orange (France Telecom)
› PCCW
› Telia
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Watch behind the scene!
A Key Success Factor
22. HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 22
HTTP Adaptive Streaming
Multiple bit-rate
encoding
Client Intelligence
Stateless servers
Standard Internet
protocols
23. HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 23
Asset
Encode
2 Mbps
0 8 16 24 32 40 48 56 64
Time
All adaptive Encoding is similar
24. HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 24
MULtistream Encoding
Asset
Encode
2 Mbps
1 Mbps
0 8 16 24 32 40 48 56 64
Time
25. HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 25
Asset
Encode
2 Mbps
1 Mbps
368 Kbps
0 8 16 24 32 40 48 56 64
Time
MULtistream Encoding
26. HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 26
Stream Segmentation
Asset
2 Mbps
1 Mbps
368 Kbps
0 8
Time
16 24 32 40 48 56 64
Manifest
27. HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 27
Manifest File creation
› Each Manifest is split into Segments
› Each Segment is split into Representations
Manifest
Segment time = 8
Segment time = 0
…..
Segment time = 8
…..
Segment time = 16
…..
Representation 1
2 Mbps
Representation 2
1 Mbps
Representation 3
368 Kbps
28. HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 28
Putting it all together
2
1
384
2
1
384
2
1
384
2
1
384
Time
2
1
384
2
1
384
Profiles
t t+8 t+16 t+24 t+32
2
1
384
t t+8 t+16 t+24 t+32
1
2
t t+8 t+16 t+24 t+32
384
1
2
1
Manifest
29. HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 29
› Adapts to available network capacity
› Firewall, CDN and cache friendly due to HTTP
› Intelligence is pushed into the client devices
› Unify on-demand network capacity
› Adapts well to targeted advertising
ADAPTIVE STREAMING benefits
30. HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 30
Adaptive tv history
Courtesy: Thomas Stockhammer, IMTC/nomor/Qualcomm
Intellectual property
31. HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 31
adaptive streaming today
› HLS
› Published as IETF draft
› MPEG-2 TS file structure (.ts)
› 8-10s chunks / 5 profiles (suggest)
› Standard HTTP server and web delivery
› DRM-independent approach
› MPEG DASH participant
› AT&T, Swisscom, DirecTV, …
› HTTP Dynamic Streaming (HLS)
› Flash Media Server 3.5
› Fragmented MPEG-4 file structure
› 2-5s chunks
› RTMP delivery before Flash Player 10.1
› Available on PCs and Android
› See http://blogs.adobe.com/ktowes/2012/02/adobe-announces-support-for-mpeg-
dash-streaming-standard.html
› SmoothStreaming
› IIS Media Server / Azure
› Support for H.264 and VC-1
› Fragmented MPEG-4 file structure
› 2s chunks / 3-5 profiles
› PlayReady DRM
› MPEG DASH participant
› BSkyB, Netflix, AT&T, Canal+, …
› Sponsor of royalty-free WebM project
› VP8 and Vorbis codecs
› Relatively untried technology
› Sends video in a single file with variable bitrates?
› Now supporting DASH in Chrome as an extension of HTML5
with Media Source API
› See http://gpac.wp.mines-telecom.fr/2012/08/23/mpeg-dash-support-in-google-chrome/?
goback=%2Egde_4217045_member_153259990
Apple Microsoft
Adobe Google
32. HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 32
impact for broadcasters
Multiple Encoding
Multiple Delivery Mechanism
Multiple DRMs
Multiple Control
Inevitable Scale Issue
Increased Cost
• Formatting and delivery
Customer dissatisfaction
• slower deployments and decreased QoE
33. HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 33
› The Live profile is based on delivery of the same small chunks to
all clients
› Chunks are identified by sequence number, start time or by
explicitly provided lists of URLs
› Chunks are either stored as such or special server capabilities
are used to map requests to a different storage model
Live Profile
› The On Demand profile is based on delivery of a time-to-byte-
range index to clients
› Clients construct HTTP byte range requests for the required
data based on this index
› Each encoding of the media is stored as a single file on a
standard web server
On Demand Profile
› DASH.264 uses the ISO Base Media File Format “On Demand” and “Live” profiles defined in MPEG DASH
› Both profiles are based on simple aligned fragmentation of the content, meaning that fragment boundaries are at the same positions in
each encoding (bitrate) of the content
› This simplifies switching and client media pipeline implementation.
DASH.264
34. HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 34
Iso fMP4 vs. mpeg2-TS
› Integral DRM Support / Common Encryption
– Adobe, Google, Marlin, Microsoft and the Open Mobile Alliance support
– Allows targeting of multiple device communities
› Metadata Independence
– Metadata can be stored and managed quite independently from the essence
– Facilitates more user experience options
› Independent Tracks
– Separate resources for video, various audios etc.
– Significantly reduces the number of files needed to service the same user community
› Conversion to other formats
– Lends itself to easy repurposing to MP2TS (for HLS) or even to a hybrid client
› Seamless Stream Splicing
– Without need for constrained encoding or demultiplex/remultiplexing or overlap splicing that brings substantial
overhead to the operator
35. HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 35
How do they compare
Feature DASH Legacy Streaming
International Standard Yes No
Regulatory Support Yes Partial
Profiles Yes No
Easy time shifting Yes Hampered
Multiple Language Yes Limited
Manifest Updates Template driven Needed frequently
Manifest Size Relatively small Relatively large
Simple switching Yes Hampered
Universal Metrics Yes No
Common encryption Yes No
Separate metadata Yes No
Codec agnostic Yes No
36. HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 36
implementation
Transcoder Segmenter Origin Server
CDNCDN
› Hardware Transcoder / Software Segmenter
– Hardware is ideal for processing load needed for transcoding
– Software is ideal for packaging and MPD file manipulation for segmenting
› Separate Units
– Separate transcoding for ABR and encoding for broadcast
– Separate Transcoder and Segmenter, maybe separate locations
37. HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 37
A new ecosystem
INTEGRATED MULTISCREEN CORE SYSTEMS
At home
Away from home
Dense ABR
Transcoder
Network
Processor
Origin Server
Origin Server
Distribution
Server
Distribution
Server
Own network
CDN or 3PP
Network
Own network
CDN or 3PP
Network
Receivers /
Turnaround
DRM Key Management
Dense
Broadcast
Transcoder
MDMS
File based
transcoder
Control and Management
OIPF TV
STB
PC
LAPTOP
Mobile
OTHERS
MEDIA
38. HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 38
CONVERGENCE
TRANSPORT consumption
BROWSER
VIDEO OPTIMIZATION SMART DELIVERY
MDN
embms
TV…Anywhere…Anytime
39. HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 39
CONCLUSION
The number of connected devices is surging, 50bn by 2020,
15bn video enabled/focused
H.264 is the most widely adopted codec and HEVC will
become significant in 2014+ starting in mobile applications
MPEG-DASH and HTML5 will become widely adopted on a
global basis from 2014+
Linear TV is here to stay but we are changing our viewing
habits significantly
Demand for choice (unicast) is growing at the same time as
demand for higher Quality is increasing
Notas do Editor 10/08/13 2011-10-19 HTML5 and MPEG DASH for Broadcasters © Ericsson AB 2012 Ericsson AB 2010 Ericsson AB 2010 2010-10-07 Ericsson ’ s other key asset is it ’ s TV customer base. We have an unrivalled footprint with over 2000x global customers, spanning all regions, TV delivery platforms and backed up by 1300+ systems integration projects per year. We will continue to leverage our pedigree and reputation for technology and market leadership, and with your help we ’ ll continue to add to the map. 10/08/13 2011-10-19 HTML5 and MPEG DASH for Broadcasters © Ericsson AB 2012 As well as delivering that joined up experience consumers are already starting to demand 2 major impacts on the operators – first…. The traffic on the Internet is growing GAGR of 35% Its all about video Video VIDEO! 10/08/13 2011-10-19 HTML5 and MPEG DASH for Broadcasters © Ericsson AB 2012 Areas of competence Market analysis and Segmentation Product research Identifying trends and business opportunities Workshops to enhance consumer knowledge BOTH FOR INDIVIDUAL CONSUMERS (WORKING AND NONWORKING) AS WELL AS FOR COMPANIES AS CONSUMERS (GROUPS OF DECISIONMAKERS AT COMPANIES). 10/08/13 2011-10-19 HTML5 and MPEG DASH for Broadcasters © Ericsson AB 2012 Ericsson continuously monitors consumer trends (see E/// ConsumerLab at http://internal.ericsson.com/page/hub_inside/sales/consumerlab/index.jsp) to determine the shape of tomorrow’s market. Research representing opinions of more than 430M consumers More than 80 000 Interviews every year More than 40 countries worldwide This slide shows some findings included in the latest report (Oct’11) In 2011 study the 85% that watch broadcast TV several times per week or more, will grow to 89% if we instead measure weekly usage or more. I.e. 4% watch broadcast TV weekly. Video on-demand (streaming and downloading) goes up in all 7 studied markets except China and Germany: UK 62% (63%), US: 42% (39%), Spain 58% (51%) , Taiwan 62% (52%) Sweden 43% (28%) and Germany 26% (26%) and China 82% (88%) “ 35% leisure time is spent watching TV”, “71% of people time-shift weekly” - Source: Consumer Labs MSMC 2010 (Multiscreen Media Consumption) The increase in smartphones and the popularity of youtube has also affected the use of video in the mobile phone. Usage of watching video clips in the mobile phone has gone up from 12% to 16% between 2009 and 2010 (monthly usage). – ConsumerLabs infocom_media_content_entertainment_JUNE2011 Key take-aways: Importance of TV Importance of linear content Importance of take that content with us (time/place-shift it) In general consumers are watching more video on more devices. What is changing is the usage patterns + the role of certain devices (see Consumer Lab report for the role of devices) Video on-demand (streamed or downloaded content) = Streamed TV shows, downloaded video content and streamed Movies (here we include TV/video ondemand content both from OTT providers and traditional TV providers). In 2010 Multiscreen Media Consumption study, we showed that 93% watch Scheduled broadcast once per week or more. If we instead look at how many watch scheduled broadcast TV several times per week or more, we get a slightly lower number – 88%. I.e. we loose the 5% that only watch TV once per week. In 2011 study the 85% that watch broadcast TV several times per week or more, will grow to 89% if we instead measure weekly usage or more. I.e. 4% watch broadcast TV weekly. Compared to 2010, Broadcast TV goes down in all 7 studied markets except Sweden: UK 87% (91%), US: 83% (88%), Spain 83% (89%), Taiwan 84% (86%) Sweden 83% (82%), Germany 87% (91%) and China 88% (92%) Recording of TV broadcasts also decrease in all 7 studied markets except Sweden: UK 62% (63%), US: 55% (58%), Spain 47% (60%) , Taiwan 42% (52%) Sweden 36% (28%) and Germany 33% (37%) and China 58% (71%) Consumers seem to turn to online on-demand streaming services or in some cases actually preferring watching live content, to watching it afterwards – just because they don’t want social media to spoil their viewing experience. In today’s day and age – it is simply too difficult to avoid getting spoilers! Video on-demand (streaming and downloading) goes up in all 7 studied markets except China and Germany: UK 62% (63%), US: 42% (39%), Spain 58% (51%) , Taiwan 62% (52%) Sweden 43% (28%) and Germany 26% (26%) and China 82% (88%) 10/08/13 2011-10-19 HTML5 and MPEG DASH for Broadcasters © Ericsson AB 2012 We see a clear trend that consumers are moving from a what is on right now, to a what do I feel like watching right now? But now we also see a new trend – consumers are beginning to say: Who else is watching this right now? The social aspects of TV is thus becoming even more relevant and important! Another aspect of this is that consumers not only care about who else is watching something right now, but also what your friends and family is watching in general – what new shows/movies/series might be good for me to start watching (so that I can start taking part of the social community around that content)…the virtual sofa! 10/08/13 2011-10-19 HTML5 and MPEG DASH for Broadcasters © Ericsson AB 2012 We see a clear trend that consumers are moving from a what is on right now, to a what do I feel like watching right now? But now we also see a new trend – consumers are beginning to say: Who else is watching this right now? The social aspects of TV is thus becoming even more relevant and important! Another aspect of this is that consumers not only care about who else is watching something right now, but also what your friends and family is watching in general – what new shows/movies/series might be good for me to start watching (so that I can start taking part of the social community around that content)…the virtual sofa! 10/08/13 2011-10-19 HTML5 and MPEG DASH for Broadcasters © Ericsson AB 2012 We see a clear trend that consumers are moving from a what is on right now, to a what do I feel like watching right now? But now we also see a new trend – consumers are beginning to say: Who else is watching this right now? The social aspects of TV is thus becoming even more relevant and important! Another aspect of this is that consumers not only care about who else is watching something right now, but also what your friends and family is watching in general – what new shows/movies/series might be good for me to start watching (so that I can start taking part of the social community around that content)…the virtual sofa! 10/08/13 2011-10-19 HTML5 and MPEG DASH for Broadcasters © Ericsson AB 2012 LTE Broadcast is the first market to adopt HEVC 2013-04-24 SA Media Sales Conference 2013 10/08/13 2011-10-19 HTML5 and MPEG DASH for Broadcasters © Ericsson AB 2012 Ericsson AB 2010 Ericsson AB 2010 SATV Application Software Overview 2010-06-10 10/08/13 2011-10-19 HTML5 and MPEG DASH for Broadcasters © Ericsson AB 2012 I would like to share with you some proof points showing that multiscreen is indeed becoming a key source of success in terms of subscriber and revenue growth for service providers. Conclusions from recent studies have shown that common features amongst the most successful TV service providers were: Innovative and modernized offerings An attractive channel line-up containing categories of entertainment for all audiences Bundling home and out-of-home access across several devices. AT&T’s U-verse IPTV service showed the fastest growth with a compound annual growth rate (CAGR) of 134% between 2007 and 2010. Support for multiple devices: Operators who showed market leadership supported TV viewing on the most number of mobile devices when benchmarked with their competition. PCCW in Hong Kong even extends Multiscreen video to fixed line home phones, while European operators such as Telia and France Telecom are not behind in the game as they have rapidly began launching services to even more mobile devices. I recently read through Twitter that Comcast has just announced a mobile TV app for BlackBerry smartphones. Indeed, no devices are being left behind. 10/08/13 2011-10-19 HTML5 and MPEG DASH for Broadcasters © Ericsson AB 2012 10/08/13 2011-10-19 HTML5 and MPEG DASH for Broadcasters © Ericsson AB 2012 10/08/13 2011-10-19 HTML5 and MPEG DASH for Broadcasters © Ericsson AB 2012 10/08/13 2011-10-19 HTML5 and MPEG DASH for Broadcasters © Ericsson AB 2012 10/08/13 2011-10-19 HTML5 and MPEG DASH for Broadcasters © Ericsson AB 2012 … a word about HTTP streaming technologies… because, although H.264 is the dominant video codec (apart from WebM), streaming can happen in many different ways and operators will have to think about which devices they want to target early on and choose one or more streaming technologies (and DRMs) accordingly. Even when talking about adaptive streaming we are not talking about a single methodology (or even a single coded, e.g. Google and VP8). Listed on this slide are the principal adaptive streaming technologies being deployed today. With regards to live content, their requirements are spread between transcoding devices providing the necessary profiles in the right format and a segmenter constructing the chunks, protecting them, building a manifest file and making them available to origin servers. 10/08/13 2011-10-19 HTML5 and MPEG DASH for Broadcasters © Ericsson AB 2012 Increased cost for service delivery (content formatting for all devices/protocols/drms – especially live, no caching) Customers expect better device convergence as explained above. Consequences are churn and decreased service revenue 10/08/13 2011-10-19 HTML5 and MPEG DASH for Broadcasters © Ericsson AB 2012 10/08/13 2011-10-19 HTML5 and MPEG DASH for Broadcasters © Ericsson AB 2012 Assumptions: 24 HD in 24x broadcast out (1080i out VBR statmux) 24x multi-screen out (1x 720p60, 2x 720p30, 8x SD) 10/08/13 2011-10-19 HTML5 and MPEG DASH for Broadcasters © Ericsson AB 2012 Finally, let’s look at where/how a multiscreen deployment fits into a delivery ecosystem (IPTV focused example, but applies to other use cases also) A turnaround headend will typically consist of many different “boxes”, each serving different functions. With the introduction of multiscreen, an operator will need to purchase a multiscreen function “box”, and at the same time maintain dense non-ABR transcoder. Separate box solution means: Flexibility to expand the different infrastructures when and where needed Co-location is not necessary (broadcast + IT often geographically separate) Optimisation of each architecture to maximum density (e.g. don’t lose profiles in ABR transcoder because the broadcaster transcoder needs BNCs, look-ahead resources, Mux resource, stat mux engine, etc..) Others…? Diagram of a broadcast (turnaround) headend Highlight complexity (system integration capabilities to enable scalability) Multiscreen will be integral part of it (not seen in isolation if target is ‘TV everywhere’ experience) IBC: Multi-Network Solutions in the Real World 2013-09-09 10/08/13 2011-10-19 HTML5 and MPEG DASH for Broadcasters © Ericsson AB 2012 The market and consumer knowledge within Ericsson is such that the following pillars of belief are driving the development of our solutions (its not all about technology, but consumer needs and sustainable business models for the operators) Core beliefs… Importance of linear: 93% of people still watch linear content every week ( ConsumerLab data) The importance of high quality pictures and sound to the user. Willingness to pay for better experience. Scale problem: Convergence (TV anywhere and the decoupling from the client device) means a scale problem. H.264 as the main codec today and in the short/medium term future (where scale problem will appear first at least) Multiscreen as new TV consumption a true TV experience needs to be built into operators business model integral part of broadcast operations Multiscreen will become a main revenue system for operators and therefore we need to make a sustainable ecosystem out of it. Multiscreen will become a core part of operator’s revenue generation, therefore it is becoming critical that multiscreen solutions become integrated in the main systems. Note: this is not the same as saying that broadcast + adaptive bitrate equipment should be the same but that the both systems should have the same level of integration with ad-insertion, tstv, vod solutions as well as the same reliability, etc. 10/08/13 2011-10-19 HTML5 and MPEG DASH for Broadcasters © Ericsson AB 2012