HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 1
Today and tomorrow of visual communications,
building on 20 years of technology breakthroughs
October 8 – 10
Porto, Portugal
International Multimedia Telecommunications Consortium
David Price,
Vice President, Business Development, Media
MPEG-DASH Industry Forum
The Perfect Storm
MPEG DASH with H.265 (HEVC) with HTML5

HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 2
Business to BusinessTV delivery to the home
Global presence in tv
Telco TerrestrialCable
Contribution
Distribution
Programmer
BroadcasterSatellite
Over 2,000 global customers

HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 3
It’s all about Video
Industry estimates place global IP traffic
quadrupling over the next 4 years.
• CAGR of 35%
• 90% will be Video
• 60% will be Internet Video
15 Billion will be Video Enabled

HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 4
Ericsson ConsumerLab
› The voice of the consumer into Ericsson since 1995
– Research representing opinions of more than 1.1 billion people
– More than 80 000 Interviews every year
– More than 40 countries worldwide
Operators and
service providers
Consumers
http://www.ericsson.com/res/docs/2012/consumerlab/tv_video_consumerlab_report.pdf

HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 5
TV Consumer trends
“TV/Video consumption should be freed from time, device or place restrictions”
67%
use tablets or other
mobile devices while
watching TV
62%
of consumers use social
media when viewing
television
60%
of consumers watch
video on demand each
week
41%
of consumers are willing
to pay for HD quality
television
16%
decline IN Weekly
DVR viewing since
2010 (61%->45%)

HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 6
TV Consumer Trends
From…
What do I feel like
watching right now?
What is on
right now?
And now also:
Who else is watching
this right now?
…to:
Source: Ericsson ConsumerLab TV & Video Consumer Trends 2011

HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 7
Important dates
October 23 2001
June 29 2007
April 3 2010

HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 8
Important dates
October 23 2001
June 29 2007
April 3 2010

HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 9
Market DRIVERS
› An explosion of video traffic delivered by IP
› More of that traffic going unicast
› Continued drive for better codecs
› Drive for smarter CDNs
› The last mile cannot keep up with unicast and multiscreen
› Drive for adaptive delivery

HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 10
DETAIL Market DRIVERS
› An explosion of video traffic delivered by IP
› More of that traffic going unicast
› Continued drive for better codecs
› Drive for smarter CDNs
› Last mile cannot keep up with unicast and multiscreen
› Drive for adaptive delivery

HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 11
Introducing html5
› HTML4 was created in 1990 (and standardized in 1997)
› Previously there was no standard for showing video or playing audio on a web page.
› Before HTML5 most videos required plug-ins (e.g. Flash).
› Different browsers sometimes required different plug-ins.
› HTML5 introduces a new element to embed a video and audio on a web page
INTRODUCING THE <VIDEO> & <AUDIO> TagS

HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 12
Html5 additionS
› <video> <audio> Defines a video, movie or audio asset
› <source> Defines media resources for media elements,
› <track> Defines tracks in mediaplayers
› <canvas> Defines area for graphics with height/width
› And many more new elements (for more information go to
http://www.w3.org/TR/html5-diff/)

HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 13
<Video> TAG support
Browser Ogg WebM MP4
Apple Safari
  
Google Chrome
  
Firefox
  ?
Opera
  
Internet Explorer
  

HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 14
<AUDIO> TAG support
Browser Ogg Wav AAC MP3
Apple Safari
   
Google Chrome
   
Firefox
  ? 
Opera
   
Internet Explorer
   

HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 15
DETAIL Market DRIVERS
› An explosion of video traffic delivered by IP
› More of that traffic going unicast
› Continued drive for better codecs
› Drive for smarter CDNs
› Last mile cannot keep up with unicast and multiscreen
› Drive for adaptive delivery

HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 16
HEVC (High efficiency video coding)
› Study started in 2004
– International standard published June 7 2013
› A new compression standard
– An evolution of H.264 (MPEG-4 Part 10)
› A collaboration between MPEG and VCEG
– To create a codec with half the bitrate at the same Pq as H.264
– Could require 10x computing power for encode
– Could require 3x computing power for decode
› Now also referred to as H.265
– Supports up to 8K video
› 3 Initial profiles, Main, High and Still Picture
– 5 range extension profiles (for 10,12 bit and 4:4:2 and 4:4:4)
– Thirteen levels for different resolutions and sampling rates

HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 17
HEVC vs AVC performance
720P sequence: moderate difficulty

HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 18
HEVC Adoption timeline
Market Solution Application 2013 2014 2015 2016 2017
Content Acquisition News Gathering Trial Early Adopter Mainstream
Events Trial Early Adopter
Content Exchange All
Content Distribution All Trial Early Adopter Mainstream
Multi-Platform Video
Processing
Cable & Sat DTH
Trial Early Adopter
Telco / IPTV Trial Early Adopter Mainstream
DVB-T2 Trial Early Adopter Mainstream
UHDTV VoD
Trial Early Adopter Mainstream
UHDTV Live DTH Trial Early Adopter Mainstream
Multi-Screen Video Processing All
Trial Early Adopter Mainstream
LTE Broadcast HEVC for Mobile Early Adopter Early Adopter Mainstream

HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 19
DETAIL Market DRIVERS
› An explosion of video traffic delivered by IP
› More of that traffic going unicast
› Continued drive for better codecs
› Drive for smarter CDNs
› Last mile cannot keep up with unicast and multiscreen
› Drive for adaptive delivery

HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 20
Multi-Screen Drivers
Subscriber Retention
Increased broadband
penetration
New business models for On
Demand content
Extend Reach to New
devices
HD Flat screens, HD cameras,
mobile cameras laptops, etc.
Analog TV turned off
New consumer trends
- Internet user behavior
- From passive to active
- From consumers to pro-sumers

HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 21
Multiscreen = Growth
› TV operators who extend their services to
multiple screens as an integral part of
their offering showed greatest success, in
terms of revenue and subscriber retention
and growth
› Multi-screen is not just about sub-SD
Cases in Point:
› AT&T
› Verizon
› Orange (France Telecom)
› PCCW
› Telia
Caesar’s Palace
www.caesarspalace.com
Las Vegas, Nevada
Book now!
Ray Ban Eye wear, $130
www.sunglasshut.com
Urban Outfitters, $20
www.urbanoutfitters.com
Bradley Cooper
Actor, Hangover
1975~
Born in L.A. United
States, Graduated
Harvard Law Read
More
Watch behind the scene!
A Key Success Factor

HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 22
HTTP Adaptive Streaming
Multiple bit-rate
encoding
Client Intelligence
Stateless servers
Standard Internet
protocols

HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 23
Asset
Encode
2 Mbps
0 8 16 24 32 40 48 56 64
Time
All adaptive Encoding is similar

HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 24
MULtistream Encoding
Asset
Encode
2 Mbps
1 Mbps
0 8 16 24 32 40 48 56 64
Time

HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 25
Asset
Encode
2 Mbps
1 Mbps
368 Kbps
0 8 16 24 32 40 48 56 64
Time
MULtistream Encoding

HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 26
Stream Segmentation
Asset
2 Mbps
1 Mbps
368 Kbps
0 8
Time
16 24 32 40 48 56 64
Manifest

HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 27
Manifest File creation
› Each Manifest is split into Segments
› Each Segment is split into Representations
Manifest
Segment time = 8
Segment time = 0
…..
Segment time = 8
…..
Segment time = 16
…..
Representation 1
2 Mbps
Representation 2
1 Mbps
Representation 3
368 Kbps

HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 28
Putting it all together
2
1
384
2
1
384
2
1
384
2
1
384
Time
2
1
384
2
1
384
Profiles
t t+8 t+16 t+24 t+32
2
1
384
t t+8 t+16 t+24 t+32
1
2
t t+8 t+16 t+24 t+32
384
1
2
1
Manifest

HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 29
› Adapts to available network capacity
› Firewall, CDN and cache friendly due to HTTP
› Intelligence is pushed into the client devices
› Unify on-demand network capacity
› Adapts well to targeted advertising
ADAPTIVE STREAMING benefits

HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 30
Adaptive tv history
Courtesy: Thomas Stockhammer, IMTC/nomor/Qualcomm
Intellectual property

HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 31
adaptive streaming today
› HLS
› Published as IETF draft
› MPEG-2 TS file structure (.ts)
› 8-10s chunks / 5 profiles (suggest)
› Standard HTTP server and web delivery
› DRM-independent approach
› MPEG DASH participant
› AT&T, Swisscom, DirecTV, …
› HTTP Dynamic Streaming (HLS)
› Flash Media Server 3.5
› Fragmented MPEG-4 file structure
› 2-5s chunks
› RTMP delivery before Flash Player 10.1
› Available on PCs and Android
› See http://blogs.adobe.com/ktowes/2012/02/adobe-announces-support-for-mpeg-
dash-streaming-standard.html
› SmoothStreaming
› IIS Media Server / Azure
› Support for H.264 and VC-1
› Fragmented MPEG-4 file structure
› 2s chunks / 3-5 profiles
› PlayReady DRM
› MPEG DASH participant
› BSkyB, Netflix, AT&T, Canal+, …
› Sponsor of royalty-free WebM project
› VP8 and Vorbis codecs
› Relatively untried technology
› Sends video in a single file with variable bitrates?
› Now supporting DASH in Chrome as an extension of HTML5
with Media Source API
› See http://gpac.wp.mines-telecom.fr/2012/08/23/mpeg-dash-support-in-google-chrome/?
goback=%2Egde_4217045_member_153259990
Apple Microsoft
Adobe Google

HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 32
impact for broadcasters
Multiple Encoding
Multiple Delivery Mechanism
Multiple DRMs
Multiple Control
Inevitable Scale Issue
Increased Cost
• Formatting and delivery
Customer dissatisfaction
• slower deployments and decreased QoE

HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 33
› The Live profile is based on delivery of the same small chunks to
all clients
› Chunks are identified by sequence number, start time or by
explicitly provided lists of URLs
› Chunks are either stored as such or special server capabilities
are used to map requests to a different storage model
Live Profile
› The On Demand profile is based on delivery of a time-to-byte-
range index to clients
› Clients construct HTTP byte range requests for the required
data based on this index
› Each encoding of the media is stored as a single file on a
standard web server
On Demand Profile
› DASH.264 uses the ISO Base Media File Format “On Demand” and “Live” profiles defined in MPEG DASH
› Both profiles are based on simple aligned fragmentation of the content, meaning that fragment boundaries are at the same positions in
each encoding (bitrate) of the content
› This simplifies switching and client media pipeline implementation.
DASH.264

HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 34
Iso fMP4 vs. mpeg2-TS
› Integral DRM Support / Common Encryption
– Adobe, Google, Marlin, Microsoft and the Open Mobile Alliance support
– Allows targeting of multiple device communities
› Metadata Independence
– Metadata can be stored and managed quite independently from the essence
– Facilitates more user experience options
› Independent Tracks
– Separate resources for video, various audios etc.
– Significantly reduces the number of files needed to service the same user community
› Conversion to other formats
– Lends itself to easy repurposing to MP2TS (for HLS) or even to a hybrid client
› Seamless Stream Splicing
– Without need for constrained encoding or demultiplex/remultiplexing or overlap splicing that brings substantial
overhead to the operator

HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 35
How do they compare
Feature DASH Legacy Streaming
International Standard Yes No
Regulatory Support Yes Partial
Profiles Yes No
Easy time shifting Yes Hampered
Multiple Language Yes Limited
Manifest Updates Template driven Needed frequently
Manifest Size Relatively small Relatively large
Simple switching Yes Hampered
Universal Metrics Yes No
Common encryption Yes No
Separate metadata Yes No
Codec agnostic Yes No

HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 36
implementation
Transcoder Segmenter Origin Server
CDNCDN
› Hardware Transcoder / Software Segmenter
– Hardware is ideal for processing load needed for transcoding
– Software is ideal for packaging and MPD file manipulation for segmenting
› Separate Units
– Separate transcoding for ABR and encoding for broadcast
– Separate Transcoder and Segmenter, maybe separate locations

HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 37
A new ecosystem
INTEGRATED MULTISCREEN CORE SYSTEMS
At home
Away from home
Dense ABR
Transcoder
Network
Processor
Origin Server
Origin Server
Distribution
Server
Distribution
Server
Own network
CDN or 3PP
Network
Own network
CDN or 3PP
Network
Receivers /
Turnaround
DRM Key Management
Dense
Broadcast
Transcoder
MDMS
File based
transcoder
Control and Management
OIPF TV
STB
PC
LAPTOP
Mobile
OTHERS
MEDIA

HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 38
CONVERGENCE
TRANSPORT consumption
BROWSER
VIDEO OPTIMIZATION SMART DELIVERY
MDN
embms
TV…Anywhere…Anytime

HTML5 and MPEG DASH for Broadcasters | Ericsson Internal | © Ericsson AB 2012 | 2012-04-13 | Page 39
CONCLUSION
The number of connected devices is surging, 50bn by 2020,
15bn video enabled/focused
H.264 is the most widely adopted codec and HEVC will
become significant in 2014+ starting in mobile applications
MPEG-DASH and HTML5 will become widely adopted on a
global basis from 2014+
Linear TV is here to stay but we are changing our viewing
habits significantly
Demand for choice (unicast) is growing at the same time as
demand for higher Quality is increasing