How Harrah's Revamped its Display Ad Campaigns to Boost Sales

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Case Study: How Harrah’s Revamped its Display Ad Campaigns to Boost Sales ,[object Object],[object Object]

World’s largest casino entertainment company that owns or manages casino resorts on four continents. Client background:

[object Object],Solution: Highly targeted remarketing

Why Netmining? Segmented Remarketing Smart Remarketing Behavior Caesars Las Vegas Caesars Atlantic City Visited Page? Yes Yes Possible Interest? Las Vegas Atlantic City Behavior Caesars Las Vegas Caesars Atlantic City Visited Page? Yes Yes Avg. Time Spent 30 secs 4 mins 15 secs Recency last week yesterday Frequency rarely often Purchase History never recent True Interest Las Vegas Atlantic City

Solution: Increase ROI by targeting visitors most likely to make purchase Caesars.com Visitors

[object Object],Better than travel endemic sites Better than socialgraph targeting Better than other retargeting networks KPI ROAS

[object Object],Total Reservations & Revenue KPI Booking Volume

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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