How Harrah's Revamped its Display Ad Campaigns to Boost Sales
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2. World’s largest casino entertainment company that owns or manages casino resorts on four continents. Client background:
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5. Why Netmining? Segmented Remarketing Smart Remarketing Behavior Caesars Las Vegas Caesars Atlantic City Visited Page? Yes Yes Possible Interest? Las Vegas Atlantic City Behavior Caesars Las Vegas Caesars Atlantic City Visited Page? Yes Yes Avg. Time Spent 30 secs 4 mins 15 secs Recency last week yesterday Frequency rarely often Purchase History never recent True Interest Las Vegas Atlantic City
6. Solution: Increase ROI by targeting visitors most likely to make purchase Caesars.com Visitors