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"Empowering Your Employees To Become Data Scientists Pays Off in a Big Way"
1.
Empowering Your Employees to
Become Data Scientists Pays Off in a Big Way
2.
3.
4.
5.
6.
7.
8.
9.
10.
Digital Marketing Strategy
Framework
11.
Digital Marketing TAM
(Millions)
12.
Phases of Data
Empowerment
13.
Jack Woolley’s Story
14.
Millions From Twitter
15.
SEO Traffic and
Revenue • Identified 27 new buzzwords • Generated incremental traffic and revenue • Increased SEM campaign impressions by 27.5% • Provided ~8% of total campaign orders and revenue
16.
Subject Matter Experts
17.
Social Net Advocacy
18.
Social Targeting
19.
Personas to a
New Level
20.
Rich Targeting
21.
Phases of Data
Empowerment
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