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Empowering Your Employees
to Become Data Scientists
Pays Off in a Big Way
Digital Marketing Strategy Framework
Digital Marketing TAM (Millions)
Phases of Data Empowerment
Jack Woolley’s Story
Millions From Twitter
SEO Traffic and Revenue
• Identified 27 new
buzzwords
• Generated incremental
traffic and revenue
• Increased SEM campaign
impressions by 27.5%
• Provided ~8% of total
campaign orders and
revenue
Subject Matter Experts
Social Net Advocacy
Social Targeting
Personas to a New Level
Rich Targeting
Phases of Data Empowerment
"Empowering Your Employees To Become Data Scientists Pays Off in a Big Way"
"Empowering Your Employees To Become Data Scientists Pays Off in a Big Way"

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"Empowering Your Employees To Become Data Scientists Pays Off in a Big Way"