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How to avoid
 disasters?

   Hegle Sarapuu
    22.05.2012


    © Trinidad Consulting 2012
Let’s say ...
 ...that your team is
 building a marketing
 campaign...
 ...for a nice website
 with a cool route
 planning functionality...



                     © Trinidad Consulting
You worked very
hard...
You wanted to make
it the best campaign
ever...
You got a
reasonable
customer!

               © Trinidad Consulting
You launched the
campaign...
...The first user
used this website...
..how they managed
to accomplish their
goals ...


                © Trinidad Consulting
© Trinidad Consulting
Sounds like a
disaster...
Even when it looks
reasonable and good
looking website...




              © Trinidad Consulting
More example...
This is for future...
E-services that are
supposed to be widely
used by many people
...



                 © Trinidad Consulting
© Trinidad Consulting
Well, this happens a
lot...
We really cannot
know the users by
heart...
We (creators) can not
make all decisions on
behalf of users.


               © Trinidad Consulting
But we can check it
before...
Let’s do a usability
test so we can see
what might turn out
as a disaster...
before it’s too late.


                 © Trinidad Consulting
Making a usability
test is the easiest
thing ever...
Present your
product to couple of
users and see how
they would act
when they use it...


                © Trinidad Consulting
You can even show
the outcome of the
test ...
To your customer...
To your team...
To your boss...



                © Trinidad Consulting
Just don’t ask ...
 ..from the users what
 they “think”...
 ...it is so yesterday
 See it yourself!




                 © Trinidad Consulting
Thank
you!
                        Trinidad Consulting OÜ
                        www.trinidad.ee

                        Hegle Sarapuu
                        +372 515 7792
                        hegle.sarapuu@trinidad.ee



        © Trinidad Consulting

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10 hegle sarapuu how to avoid disasters

  • 1. How to avoid disasters? Hegle Sarapuu 22.05.2012 © Trinidad Consulting 2012
  • 2. Let’s say ... ...that your team is building a marketing campaign... ...for a nice website with a cool route planning functionality... © Trinidad Consulting
  • 3. You worked very hard... You wanted to make it the best campaign ever... You got a reasonable customer! © Trinidad Consulting
  • 4. You launched the campaign... ...The first user used this website... ..how they managed to accomplish their goals ... © Trinidad Consulting
  • 6. Sounds like a disaster... Even when it looks reasonable and good looking website... © Trinidad Consulting
  • 7. More example... This is for future... E-services that are supposed to be widely used by many people ... © Trinidad Consulting
  • 9. Well, this happens a lot... We really cannot know the users by heart... We (creators) can not make all decisions on behalf of users. © Trinidad Consulting
  • 10. But we can check it before... Let’s do a usability test so we can see what might turn out as a disaster... before it’s too late. © Trinidad Consulting
  • 11. Making a usability test is the easiest thing ever... Present your product to couple of users and see how they would act when they use it... © Trinidad Consulting
  • 12. You can even show the outcome of the test ... To your customer... To your team... To your boss... © Trinidad Consulting
  • 13. Just don’t ask ... ..from the users what they “think”... ...it is so yesterday See it yourself! © Trinidad Consulting
  • 14. Thank you! Trinidad Consulting OÜ www.trinidad.ee Hegle Sarapuu +372 515 7792 hegle.sarapuu@trinidad.ee © Trinidad Consulting