2. What can you learn from this?
• What innovation is
• Why it’s important
• The types of innovation
• The degrees of innovation
• What’s stopping us?
• Some examples
• 10 words
3. What is innovation?
"The intersection of invention and insight, leading
to the creation of social and economic value."
6. An innovation can increase profits
on the value side (customers value
an innovation enough to pay more
for it) . . .
7. . . . or the cost side (the company
produces a product offering in a
more efficient way).
Either way, value is created for the
firm and the consumer.
8. The famed New York Times columnist, Thomas
Friedman, wrote a column in which he said America
needs more jobs—Steve Jobs. He meant that innovation
and creativity must be nurtured and encouraged to help
the countries emerge from the global recession.
9. An invention is different from an
innovation at any particular time in
that it doesn’t have commercial
value but . . .
11. Think of invention as the laying of an egg,
innovation as the laying, incubation and
hatching.
Now there is no shortage of ideas and
inventions in the world. The challenge is to
introduce these successfully to a market.
Only then can the idea/invention be called an
innovation……..
22. . . . but all these labels just describe
where something new, better or
different occurs.
23. BROADLY:
Product
Process
Service
Business
model
Value
Market
24. . . . and many more, depending on
level of detail. Basically, innovation
can occur anywhere in the firm’s
business by anyone. We all have
great potential!
35. “Don’t be someone who asks “what happened?”
— make things happen. Change your
attitude, and you’ll find that things really can
improve. The year ahead is full of
opportunity, and it’s yours if you want it! ”