A talk given at YasTech Developments to our clients detailing the basics of website analytics/stats and the benefits of paying attention to them for your business.

2. www.yastech.ca
@yastech

3. Website Analytics in
36 Easy Steps
www.yastech.ca
@yastech

5. Michael Blaine Chris
michael@yastech.ca blaine@yastech.ca chris@yastech.ca
@yasmike @bkorte @ichris

6. The Agenda

7. The Agenda
Basics of Analytics

8. The Agenda
Basics of Analytics
Why Use Analytics?

9. The Agenda
Basics of Analytics
Why Use Analytics?
Next Steps

10. The Agenda
Basics of Analytics
Why Use Analytics?
Next Steps
Q&A

11. Basics of Analytics How Does It Work?

12. Basics of Analytics How Does It Work?

13. A Visitor to Your Website!
Basics of Analytics How Does It Work?

14. Basics of Analytics How Do I View Analytics?

16. Email

17. Email Web

18. Email Web Mobile

19. Basics of Analytics Define That Term

22. Visits

23. Visits
Number of devices that have
visited your website.

24. Visits
Number of devices that have
visited your website.
Can be the same person
multiple times (i.e. co-worker
with your site set as
homepage)

25. Visits
Number of devices that have
visited your website.
Can be the same person
multiple times (i.e. co-worker
with your site set as
homepage)
A good gauge of how many
people are loading your site
each day/month/year

28. Pageviews

29. Pageviews
The total number of times all
of the pages on your website
have been viewed.

30. Pageviews
The total number of times all
of the pages on your website
have been viewed.
800 Pageviews could be
spread over 20 different pages
on your website.

31. Pageviews
The total number of times all
of the pages on your website
have been viewed.
800 Pageviews could be
spread over 20 different pages
on your website.
Good indicator of which
pages are visited more often
relative to your whole website.

34. Pages/Visit

35. Pages/Visit
When a person visits your
website, how many pages do
they actually visit (click on).

36. Pages/Visit
When a person visits your
website, how many pages do
they actually visit (click on).
Averaged over your total
visitors.

37. Pages/Visit
When a person visits your
website, how many pages do
they actually visit (click on).
Averaged over your total
visitors.
Can help you decide whether
having 10 pages of content is
worth maintaining.

40. Bounce Rate

41. Bounce Rate
For the math nerds:
Total Number
of Visitors
Viewing One
Bounce Page
=
Rate
Total Number
of
Visits

44. Average Time on Site

45. Average Time on Site
How long a browser sits open
on your website.

46. Average Time on Site
How long a browser sits open
on your website.
Not always a great indicator
for smaller traffic sites (i.e.
coffee break browser).

47. Average Time on Site
How long a browser sits open
on your website.
Not always a great indicator
for smaller traffic sites (i.e.
coffee break browser).
Helps when looking at
individual pages and the time
spent on them.

50. % New Visits

51. % New Visits
How many of your visitors are
coming for the first time.

52. % New Visits
How many of your visitors are
coming for the first time.
It will depend on the type of
website you are running as to
whether it’s good to have a
high number or low.

53. Why Use Analytics? Example: Facebook vs Twitter

55. Facebook vs
Twitter

56. Facebook vs
Twitter
Pages / Visit

57. 3.71
Facebook vs
Twitter
Pages / Visit

58. 3.71 1.34
Facebook vs
Twitter
Pages / Visit

59. Facebook vs
Twitter

60. Facebook vs
Twitter
Time on Site

61. 1:17
Facebook vs
Twitter
Time on Site

62. 1:17 0:07
Facebook vs
Twitter
Time on Site

63. Facebook vs
Twitter

64. Facebook vs
Twitter
Bounce Rate

65. 5.88%
Facebook vs
Twitter
Bounce Rate

66. 5.88% 75%
Facebook vs
Twitter
Bounce Rate

67. Facebook vs
Twitter

68. Next Steps Where Do I Go From Here?

69. Next Steps

70. Next Steps
Get setup with either a regular
email of stats or a login for
your own analytics account.

71. Next Steps
Get setup with either a regular
email of stats or a login for
your own analytics account.
Figure out what you want your
website to accomplish.

72. Next Steps
Get setup with either a regular
email of stats or a login for
your own analytics account.
Figure out what you want your
website to accomplish.
Make sure you are able to
measure success/failure of
your website.

73. Next Steps
Get setup with either a regular
email of stats or a login for
your own analytics account.
Figure out what you want your
website to accomplish.
Make sure you are able to
measure success/failure of
your website.
Evaluate your data over time,
looking for trends.

74. Next Steps
Get setup with either a regular
email of stats or a login for
your own analytics account.
Figure out what you want your
website to accomplish.
Make sure you are able to
measure success/failure of
your website.
Evaluate your data over time,
looking for trends.
Make changes. Rinse.
Repeat.

75. Q&A Time “Where Does a Baby Come From?”

76. Web
Blog
Twitter
Facebook

77. Web www.YasTech.ca
Blog blog.YasTech.ca
Twitter twitter.com/YasTech
Facebook facebook.com/YasTech

78. Web www.YasTech.ca
Blog blog.YasTech.ca
Visit our blog
Twitter twitter.com/YasTech
http://blog.YasTech.ca
Facebook facebook.com/YasTech
later this week where we’ll be
posting links and resources for you
to use.

79. Web www.YasTech.ca
Blog blog.YasTech.ca
Twitter twitter.com/YasTech
Facebook facebook.com/YasTech