Sitemap to success

amanda blum
@howlingzoe
amanda@howlingzoe.com Preso F.A.Q.
areyousociallyacceptable.com
•Yes. Slides will be available on
I went to risd but you wouldn’t slideshare. In 10 minutes. I promise.
know that from this presentation. Really. Yes, I’m serious. And honest.
My bad. Dude, I swear. slideshare.net/hzp
•I really do try not to curse.
•No, I really haven’t a clue why camps
continue to allow me to speak.
•Current dev track: front end mgmt.
(looks cool.)
•Of course its mine. WHY would anyone
do this to their hair on purpose?

#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com

Sitemap to Success

A lame ass title, but we’re on our
way to awesome.


How websites are born…

functionality Bad ass (or just
bad) design


Developers think like this:


Designers think like this:


Everyone is
selling
something


step 1:
What do you do


I’m
superman

It’s all
about the
codpiece

I’m the dude that’s
gonna save your ass

I’m a common
citizen who
helps
maintain
peace & order
in Gotham
through feats
of
superhuman
strength.

What do you do?:

To (target market), (name of
org) provides (services) by
(unique methods) for (results).


step 2:
Define your visitors


step 2: Define your visitors
Potential
customers/clients

return customers

Suppliers

potential suppliers

Press

Wholesalers

Staff

potential staff


step 2: Define your visitors
Potential
customers/clients

return customers

Suppliers

potential suppliers

Press

Wholesalers

Staff

potential staff

IE6 Users


step 2: Superman
Potential
clients

return clients

Gov’t agencies

press

Concerned citizens

Rival superheros

Career day organizers

Friends & family

Competitors (villians)


step 3:
Define “success points”
On your site


step 3: Superman
Request help
Potential
clients Corporate account

return clients Contact form

Gov’t agencies Press ready
photos/bio
press
Donate button
Concerned citizens
Union information
Fellow superheros
Sched. appt
Career day organizers
Blog
Friends & family
big screw you sign
competition (villians)


step 4:
Create a path to buy


The Four Questions:

1. Why do I want crap?
2. Why do I want *your* crap?
3. What’s your process to give
me crap?
4. Give me crap.


step 4: Superman
Why do I How does Request help
need Why do I want
Your help Work ?
Potential help? YOUR help?

clients Corporate account signup
Features/benefits
Cost/FAQ
Of corp acct
Why you Service
Why you
should costs
Gov’t agencies Subcontract
should work
w Superman
Press ready photos/
help
bio/press contact
press How
How
Why citizens
need
Superman
helps
Superman Donate button
Foundation
superheroes Gotham
Concerned citizens Uses funds

Why you want Dues/benefits/
Union information
Why you need
To join the annualretreat
Fellow superheros unions Superheroes
Union Sched. appt
Superheroes Speaking
Career day organizers inspire kids &
Superman is
topics
a great
scare them
speaker
Blog
straight
Friends & family
big screw you sign
competition (villians) Activate spam bomb,
Autosend email to local
IE6 users hooker service to seduce
villian’s girlfriend

step 5:
Revel in sitemap. Go eat ice cream.


Actual
step 5:
Find the overlaps


step 4: Superman
Why do I How does Request help
need Why do I want
Your help Work ?
Potential help? YOUR help?

clients Corporate account signup
Features/benefits
Cost/FAQ
Of corp acct
Why you Service
Why you
should costs
Gov’t agencies Subcontract
should work
w Superman
Press ready photos/
help
bio/press contact
press How
How
Why citizens
need
Superman
helps
Superman Donate button
Foundation
superheroes Gotham
Concerned citizens Uses funds

Why you want Dues/benefits/
Union information
Why you need
To join the annualretreat
Fellow superheros unions Superheroes
Union Sched. appt
Superheroes Speaking
Career day organizers inspire kids &
Superman is
topics
awesome
scare them Blog
straight
Friends & family
big screw you sign,
competition (villians) Activate spam bomb,
Autosend email to local
IE6 users hooker service to seduce
villians girlfriend

step 5: Superman
Homepage
Marketing message, callouts
return clients, Gov’t agencies, Fellow superheroes,, Career day
organizers, Friends & family, competitors

Superheroes r awesome Superman rocks Services Contact

For citizens Help Services Contact Form

For gov’t agencies Corp Accounts Appt. Sched.

For schools Superman Foundation Press
Blog

Union Screw You Page


step 6:
Determine
what’s copy
what’s graphic
what’s plugin
what’s sidebar


What’s missing

1. About me page
2. Testimonials
3. Cute puppies
4. Vague, unhelpful titles
5. Picture/video pages
6. Advertising
7.Roadblocks

What’s actually there

1. Fewer pages
2. Less copy
3. Icons, graphics, visualizations
4. Clear branding
5. Calls to action


Yeah, yeah. I was getting to it.

1. Sidebars
2. Footers
3. Title/Description
4. Author display
5. Dynamic Content Gallery
6. Gravity Forms
7. Quotations Plugin

step 7:
Measure it. Test it.


step 8:
Get paid.


Get paid.


On behalf of myself & Lucy the
Wonderdoberman, we thank you and
#unicornsalute you


amanda blum
@howlingzoe
amanda@howlingzoe.com
areyousociallyacceptable.com
speakerrate.com >amandablum


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