We asked industry leaders to share a valuable piece of advice with our MA Digital Experience Design students. On this renowned MA Programme, Industry professionals coach our students through each project, which contains talks, workshops, and debates with a range of professionals. They all aim to give students different perspectives on current ideas in the industry, and to encourage them to challenge established ways of working and thinking. Here is a selection of our industry leaders sharing one piece of advice. Read on to hear their insights, and to find out more about the Digital Experience Design MA Programme, follow this link: https://www.hyperisland.com/programs-and-courses/ma-digital-experience-design

1. one valuable piece of advice to our
digital experience design students

2. lauren currie
programme Leader
hyper island
“This approach to solving problems really
matters.
The urgent, complex societal challenges
our communities and businesses are facing
require designers to up their game and equip
themselves with the skills and talents required
to design in this constantly evolving terrain”

3. Lawrence Kitson
Design Lead
ustwo
“Make the most of your time together and
create your network now. You will be in a
unique position by the end of the course,
with a set of shared skills, experiences and
ideas.
Together you can do something that can
make a change to the world.”

4. tom metcalfe
co founder
raincloud
“Really get in the mind of your users.
Refine the quality of the experience but also
remember to nail the value propositions
for business stakeholders too, otherwise
people won’t get to enjoy your carefully
considered creation!”

5. gill wildman
co founder
plot
“Create and keep a really wide perspective
to your work.
Don’t just use what you are given but create
your own reference and perspective. Test
out your thoughts on the real world always
and often. Embody passion in everything
you do.”

6. chris ball
head of UX
DigitasLbi
“Keep an open mind and look for inspiration
everywhere. Look around you, listen to the
stories being told, and don’t be afraid to
ask questions.
You can learn more about the human
condition by walking down the street than by
reading a thousand books.”

7. jane murison
head of ux&D
bbc
“Great user experience works best if
you think of it as a selfless pursuit and a
team sport, it has the potential to create
something that huge audiences will hold
dear to their hearts.
If you stay curious and get past your
inhibitions to ask dumb questions, you will
hear inspiring and astonishing stories.”

8. Matt Cooper-wright
designer
ideo
“Being a designer today isn’t
the same as it was 10 years ago.
The complexity of the systems we design
within mean that there aren’t any fixed
points anymore. As designers we are well
placed to move with change, to seek out
new problems and new solutions. It’s never
been harder to be a designer, and never
more rewarding.”

9. roz thomas
experience director
dare
“Always consider the human behaviour that
sits behind a design problem.
Effective experiences have the ability to
influence that behaviour in a way is both
memorable and remarkable.”

10. joe mcleod
Previous global design
director
ustwo
“Take life seriously, take risks happily,
and don’t believe designers have all the
answers.”

11. Hyper Island
ma Digital experience design
click here to apply