Personal Branding Masterclass for Coaches, Consultants, Solopreneurs & Small Businesses

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Learn how to create a personal brand to successfully market a coaching, consulting, or personality-driven business: :: How to avoid the marketing hamster wheel and bright shiny objects by creating a solid personal brand. :: The 5 CRITICAL LAYERS of a powerful personal brand that builds trust, credibility and relationships to get more clients. :: The 3 COPYWRITING STRATEGIES for content that boldly and unapologetically expresses your personal brand. To access full video training, visit http://business-soulwork.com/personal-branding-masterclass/

Negócios

© ling wong | business-soulwork.com/copywriting/
Personal Branding Masterclass

© ling wong | business-soulwork.com/copywriting/
Personal Branding Masterclass
For Coaches, Consultants, Solopreneurs &
Small Business Owners who want to cut
through the clutter and stand out in the
marketplace while staying true to their
values, convictions and visions.

© ling wong | business-soulwork.com/copywriting/
Personal Branding Masterclass
Why Personal Branding?

© ling wong | business-soulwork.com/copywriting/
Personal Branding Masterclass
Everything you say, do and write affects how
others perceive you and your business.
Are you intentionally curating your presence, or
are you leaving it up to chance?

© ling wong | business-soulwork.com/copywriting/
Personal Branding Masterclass
Unique Positioning
Memorability
Top of Mind
Trust
Credibility
ConversionPremium Pricing
Loyal Clients

© ling wong | business-soulwork.com/copywriting/
Personal Branding Masterclass
To access complete video training, visit
business-soulwork.com/personal-branding-masterclass/

© ling wong | business-soulwork.com/copywriting/
Personal Branding Masterclass
Intuitive Brainiac
Copywriting Alchemist
Creativity | Individuality
No BS | Do What Matters
Create Meaning in Business
Cyclist | Runner | Chocoholic

© ling wong | business-soulwork.com/copywriting/
Personal Branding Masterclass
#1. The Essence
Values | Convictions | Personality
The Anchor
Create Meaning
Do What Matters

© ling wong | business-soulwork.com/copywriting/
Personal Branding Masterclass
#2. The Message
Your Golden Thread
Expression of your Identity
What’s the ONE thing you want to be known for?

© ling wong | business-soulwork.com/copywriting/
Personal Branding Masterclass
#3. The POV
In alignment with your ESSENCE & MESSAGE
What are your BOLD statements?

© ling wong | business-soulwork.com/copywriting/
Personal Branding Masterclass
#4. The Expertise
Layer subject matter on top of your ESSENCE & MESSAGE,
then position it through the lens of your POVs

© ling wong | business-soulwork.com/copywriting/
Personal Branding Masterclass
#5. The Expression
Your Strength
Give voice to your values, convictions & personality
Embody your message & POVs
Your Audience
Your Subject Matter

© ling wong | business-soulwork.com/copywriting/
Personal Branding Masterclass
The Challenges
Loss in Translation
Turning the clarity into content that converts
Copy that sounds like everyone else
Plain vanilla stuff with no personality

© ling wong | business-soulwork.com/copywriting/
Personal Branding Masterclass
1. Be Original
If you don’t have 130% conviction about what you say or write,
how can you expect your audience to be convinced?
Discernment
Sell It Like You Mean ItDiscipline

© ling wong | business-soulwork.com/copywriting/
Personal Branding Masterclass
2. Be Human
Honor every piece of your life experience by
putting it in the proper spotlight.
Storytelling
Confidence & TrustVulnerability

© ling wong | business-soulwork.com/copywriting/
Personal Branding Masterclass
3. Be Offensive
How would you express your Truth when you
remove your fears and conditioning?
Inevitability
Stand up for your beliefs and convictions
Clarity

© ling wong | business-soulwork.com/copywriting/
Personal Branding Masterclass
business-soulwork.com/PB-session

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Brand Yourself Blueprint - Part 1 of our 3 Part Personal Branding series. The Quick Start Guide to Building Your Personal Brand. Grab a copy of the Brand Yourself Blueprint and Work Journal at www.BrandYourselfBlueprint.com Personal Brand Strategist, Rachel Quiltyof Jump the Q shares some simple strategies to quickly build your brand leadership. What if you could simply and cost effectively ... »» build a powerful personal brand »» create a brand that attracts clients »» develop a brand reflecting your business goals This training series will help you to realise your potential.

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Personal Branding Masterclass for Coaches, Consultants, Solopreneurs & Small Businesses

2. © ling wong | business-soulwork.com/copywriting/ Personal Branding Masterclass For Coaches, Consultants, Solopreneurs & Small Business Owners who want to cut through the clutter and stand out in the marketplace while staying true to their values, convictions and visions.

4. © ling wong | business-soulwork.com/copywriting/ Personal Branding Masterclass A strong personal brand provides MEANINGFUL INPUT for your marketing.

5. © ling wong | business-soulwork.com/copywriting/ Personal Branding Masterclass Everything you say, do and write affects how others perceive you and your business. Are you intentionally curating your presence, or are you leaving it up to chance?

6. © ling wong | business-soulwork.com/copywriting/ Personal Branding Masterclass Unique Positioning Memorability Top of Mind Trust Credibility ConversionPremium Pricing Loyal Clients

7. © ling wong | business-soulwork.com/copywriting/ Personal Branding Masterclass In this Masterclass, you’ll learn: 5 CRITICAL LAYERS of a powerful personal brand that builds trust, credibility and relationships to get more clients. 3 COPYWRITING STRATEGIES for content that boldly and unapologetically expresses your personal brand.

8. © ling wong | business-soulwork.com/copywriting/ Personal Branding Masterclass To access complete video training, visit business-soulwork.com/personal-branding-masterclass/

11. © ling wong | business-soulwork.com/copywriting/ Personal Branding Masterclass #1. The Essence Values | Convictions | Personality The Anchor Create Meaning Do What Matters

12. © ling wong | business-soulwork.com/copywriting/ Personal Branding Masterclass #2. The Message Your Golden Thread Expression of your Identity What’s the ONE thing you want to be known for?

13. © ling wong | business-soulwork.com/copywriting/ Personal Branding Masterclass #3. The POV In alignment with your ESSENCE & MESSAGE What are your BOLD statements?

14. © ling wong | business-soulwork.com/copywriting/ Personal Branding Masterclass #4. The Expertise Layer subject matter on top of your ESSENCE & MESSAGE, then position it through the lens of your POVs

15. © ling wong | business-soulwork.com/copywriting/ Personal Branding Masterclass #5. The Expression Your Strength Give voice to your values, convictions & personality Embody your message & POVs Your Audience Your Subject Matter

16. © ling wong | business-soulwork.com/copywriting/ Personal Branding Masterclass The Challenges Loss in Translation Turning the clarity into content that converts Copy that sounds like everyone else Plain vanilla stuff with no personality

17. © ling wong | business-soulwork.com/copywriting/ Personal Branding Masterclass To access complete video training, visit business-soulwork.com/personal-branding-masterclass/

19. © ling wong | business-soulwork.com/copywriting/ Personal Branding Masterclass 1. Be Original If you don’t have 130% conviction about what you say or write, how can you expect your audience to be convinced? Discernment Sell It Like You Mean ItDiscipline

20. © ling wong | business-soulwork.com/copywriting/ Personal Branding Masterclass 2. Be Human Honor every piece of your life experience by putting it in the proper spotlight. Storytelling Confidence & TrustVulnerability

22. © ling wong | business-soulwork.com/copywriting/ Personal Branding Masterclass 3. Be Offensive How would you express your Truth when you remove your fears and conditioning? Inevitability Stand up for your beliefs and convictions Clarity

23. © ling wong | business-soulwork.com/copywriting/ Personal Branding Masterclass To access complete video training, visit business-soulwork.com/personal-branding-masterclass/

24. © ling wong | business-soulwork.com/copywriting/ Personal Branding Masterclass Your Turn Uncover the critical layers of your personal brand for meaningful, impactful and effective marketing. 50 minutes can save you from 50 weeks of running in circles... Trying to figure it out in your own head.

Personal Branding Masterclass for Coaches, Consultants, Solopreneurs & Small Businesses

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