1. USING SOCIAL MEDIA
TOOLS TO EDUCATE
Using Social Media Tools to Educate
Jerri Hammonds, Auburn University
Urban Integrated Pest Management
Community of Practice

2. ESTABLISH YOUR OBJECTIVES

3. WHERE TO BEGIN
 Let’s talk about
WHERE TO BEGIN!
 Bring out the ol’
fashion pen and paper.

4. PROGRAM OBJECTIVES
 What do you want to get out of using social
media? Be specific.
 Expand the reach of your program may be
too general
 Increase program attendance or
participation
 Increase awareness of a topic or select
subject matter
 Reach target audience with timely
updates and news

5. WHERE TO BEGIN
 Bring out the ol’
fashion pen and paper.
1. Name of your program
2. Top key objective

6. PROGRAM OBJECTIVES
 What do you want to get out of using social
media? Be specific.
 Expand the reach of your program may be
too general
 Increase program attendance or
participation
 Increase awareness of a topic or select
subject matter
 Reach target audience with timely
updates and news

7. PERSONAL OBJECTIVES MAY BE DIFFERENT
 Become a person of influence
 Know how to USE THE TOOLS
 Develop skills to minimize time, max
impact.
 Others?

8. Pinterest
A visual bookmarking website that allows users to save a
photo that includes a link back to the original website.
TWITTER
FACEBOOK A microblogging platform allowing users to
With over 750 million share content and information in 140
users as of 2011, FB is
T characters or less.
the largest SN site
allowing users to create BLOGS
profiles, share A user-developed
images, chat, develop FB website designed to
friendships and create record the opinion(s)
lists and more. or information of
individuals or groups,
on a regular basis.
ln
YOU TUBE LINKEDIN
A video-sharing platform A business-oriented social
where users can upload, share networking site.
and view video content

9. “This is where “Here I am eating “My skills include “Fabulous
“I’m eating a donut!” “I like donuts.”
I find donuts.” a donut.” eating donuts.” donut recipe.”
twitter Facebook
Four You LinkedIn
Square Tube

12. BUILD A SOCIAL MEDIA TEAM
 Build a Team Who Shares
 Rules of Engagement
for the Team When Posting
 What We Share
 Facebook Analytics
 Feeding your Facebook Page & Twitter Feed

13. BUILDING A TEAM WHO SHARES
 There is strength in numbers so create a TEAM.
 Have MANY administrators on your Facebook page.
 Admins receive notifications per activity.
 Admins are able to post as the page.
 Suggest team members install an app on their
computers and mobile devices.
 Apps help to keep Twitter close at hand for posting
and for retweeting and allows them to stay
logged into the account.
 TweetCaster
 Hootsuite
 Play to the individual’s strengths.

14. THE RULES OF ENGAGEMENT
 Use conversational language.
 Post light and funny tidbits occasionally.
Post as your Facebook page.
Don’t “blow up” someone’s Twitter feed.

15. WHAT WE SHARE
 Events
 Blog Post Links
 Light and Funny
 Updated CoP Content
Light and Funny Posts
Updated CoP Content

16. WHAT WE SHARE
 Photos
 Videos
 Polls
Videos
 Contests
Videos
ENGAGE YOUR
AUDIENCE
 In a way that
interests them
 Research
success
Name that Bug

17. WORK SMARTER NOT HARDER

19. SHARE SMARTER NOT HARDER

20. SHARE SMARTER NOT HARDER

21. JUST GETTING STARTED?
 Block off an hour or so of time to learn and have
someone you can call on for help.
 Don’t be afraid to ASK questions.
 RELAX! Be patient with yourself and with your team
members.
“Of all the things you wear, your attitude is
the most important.”
― Janet Lane

22. KEEP SOCIAL MEDIA CLOSE
HootSuite TweetCaster Facebook App

23. “This is where “Here I am eating “My skills include “Fabulous
“I’m eating a donut!” “I like donuts.”
I find donuts.” a donut.” eating donuts.” donut recipe.”
twitter Facebook
Four You LinkedI
Square Tube n

24. USING SOCIAL MEDIA
TOOLS TO EDUCATE
Using Social Media Tools to Educate
Jerri Hammonds, Auburn University
Urban Integrated Pest Management
Community of Practice