The document discusses how a loyalty program platform called Hooptap uses gamification techniques to help loyalty programs achieve various goals. It provides statistics on how much Hooptap has increased key metrics for its customers, such as click-through rates by 23%, web traffic by 50%, email open rates by 20%, Facebook fans by 10%, video views by 35%, traffic to points of sale by directing 75% of earned points there, and registration rates by 10%. It attributes these increases to rewarding user actions and encouraging participation in games and competitions through rewarding users with points, discounts and prizes.

1. BOOSTING LOYALTY PROGRAM’S GOALS
BY

2. INDEX
1. OVERVIEW
2. GOALS
A. CTR
B. WEB TRAFFIC
C. EMAIL OPENING RATE
D. FACEBOOK FANS
E. VIDEO DISPLAYS
F. TRAFFIC TO THE POINT OF SALE
G. REGISTRATIONS

3. 1. OVERVIEW
© 2014 Hooptap, SL. All rights reserved

4. © 2014 Hooptap, SL. All rights reserved
1. OVERVIEW
Hooptap’s platform is able to reach the loyalty programs’ goals of both a single company
or multi-partner by implementing strategic gamification techniques.
Gamification helps to attract and retain customers, achieving a wide community really
involved in meeting planned objectives. All of this is possible thanks to the entertaining
experiences that the platform offers.
Below you will find some of the goals achieved with our customers, such as: registrations,
web traffic, among others.

5. © 2014 Hooptap, SL. All rights reserved
1. OVERVIEW
All our metrics are based on the results obtained with our customers, such as:

6. 2. GOALS
© 2014 Hooptap, SL. All rights reserved

7. © 2014 Hooptap, SL. All rights reserved
A. CTR

8. © 2014 Hooptap, SL. All rights reserved
2. GOALS - CTR
Normally loyalty programs’ subscribers don’t
show special interest on advertising campaigns
but the ratio of clicks to impressions could be
notoriously increased with the use of
gamification.
Hooptap’s platform has achieved a CTR of 23%
on loyalty projects for its customers. This is an
extremely high figure in comparison with other
digital marketing media, which demonstrates
campaigns have been really effective.
How have we achieved it?
The brand/s within the loyalty program were not
cofined to make appearances in interruptive
formats such as banners but they managed to
have their users totally involved through games
that encouraged them to accomplish actions
such as: watch a video, read an article etc. All
of this along with a strong reward system,
made clicks skyrocket.

9. © 2014 Hooptap, SL. All rights reserved
B. WEB TRAFFIC

10. © 2014 Hooptap, SL. All rights reserved
2. GOALS – WEB TRAFFIC
Generally, driving traffic to the website is a costly work
which carries big SEO efforts in order to make search
engines position you on the long term on the first
positions.
Hooptap managed to increase by 50% their customers’
web traffic on the short term thanks to gamified
campaigns.
How have we managed it?
On the one hand, by means of constant rewards and
guiding users to discover the website’s content, users
visited the loyalty program’s website more often and
during a longer period of time, discovering promotions
and relevant information more assiduously.
On the other hand, we boosted new users’ visits making
subscribers share the products or URL of specific
campaigns in exchange for receiving discounts if they
managed to make other users visit their website. The
more products they shared, the more users visited the
website, henceforth, more accumulated discounts. This
created a strong competition to acquire the sale products,
at the same time as it generated an immediate return of
the investment.

11. © 2014 Hooptap, SL. All rights reserved
C. EMAIL OPENING RATE

12. © 2014 Hooptap, SL. All rights reserved
2. GOALS – EMAIL OPENING RATE
The email opening rate can be considerably
increased, avoiding subscribers to reject them
as spam or place them in the Trash folder.
Hooptap managed to increase by 20% their
subscribers’ email opening rate.
How have we managed it?
First of all, we rewarded the opening and clicks
of corporate emails that the loyalty program
sent, encouraging the reading of promotions
and call to actions.
Another technique was to preset emails with
information concerning the rewards that a
subscriber was achieving. The subscriber, who
was interested in this type of information, was
more inclined towards reading these emails,
which included promotional communications
and call to actions which again rewarded him.

13. © 2014 Hooptap, SL. All rights reserved
D. FACEBOOK FANS

14. © 2014 Hooptap, SL. All rights reserved
2. GOALS – FACEBOOK FANS
Inviting users manually to follow you on
Facebook isn’t the only way to get followers. In
fact, it’s a gruff approach that won’t probably
generate leads.
Thanks to gamification, users will follow the
loyalty programs in social media themselves,
avoiding loyalty programs to search them. In
this way, Hooptap has managed to increase
their customers’ Facebook fans by 10%.
How have we managed it?
Users won points for following the loyalty
program on Facebook and performing special
actions. For example, users were asked to
share pictures related to the loyalty program on
its fan page and achieve the maximum number
of votes possible. The requirement for voting
was being fans. Later on, they could redeem
those points on a marketplace of prizes and
decide upon their preferred choice. By doing
this, fans were transformed into strong opinion
leaders by generating social noise.

15. © 2014 Hooptap, SL. All rights reserved
E. VIDEO DISPLAYS

16. © 2014 Hooptap, SL. All rights reserved
2. GOALS – VIDEO DISPLAYS
Generating real interest on Youtube video
displays is complicated due to the fact that it
relies heavily on factors such as: video duration,
subjet matter etc.
Thanks to Hooptap’s platform, our customers’
video publications on Youtube increased their
displays by 35%
How have we managed it?
We created a teaser campaign that gave little
brush-strokes of subscribers’ mission. They
were informed about what they had to perform
at the same time as they received points for
watching the videos. Another technique was
introducing game mechanics were they had to
watch specific videos in order to answer
questions related to them.

17. © 2014 Hooptap, SL. All rights reserved
F. TRAFFIC TO THE POINT OF SALE

18. © 2014 Hooptap, SL. All rights reserved
2. GOALS – TRAFFIC TO THE POINT OF SALE
The point of sale continues to be the favorite
users’ purchase system. Henceforth, we have to
generate a need for subscribers to attend the
physical stores of the brands within the loyalty
programs.
Hooptap managed to end on purchase 75% of
the points that were given out on the platforms.
How have we managed it?
We directed traffic to the point of sale through
game mechanics that they had to conclude on
the stores. For example, they had to get informed
about a product in order to answer some
questions correctly, check-in on the point of sale,
scan a QR code... This way, subscribers benefited
from an endless stream of points, special
discounts and promotions.

19. © 2014 Hooptap, SL. All rights reserved
G. REGISTRATIONS

20. © 2014 Hooptap, SL. All rights reserved
2. GOALS – REGISTRATIONS
As a general rule, users are not proactive to
register, either for the fear of spreading their
personal data or being bombarded with emails.
But the truth is that it is a necessary information
for loyalty programs.
Registrations are a key factor to generate leads.
It also helps sending information of interest to
the different target groups, increasing the
likelihood of purchasing.
Hooptap managed to increase on-site
registration visits by 10% thanks to gamification.
How have we managed it?
Users had to register themselves on the loyalty
programs’ websites to be part of the gamification
system and be able to achieve badges, points,
prizes etc. Moreover, website visits were
rewarded with a direct prize in the shape of a
discount cupon that they could only redeem if
they registered.

21. We’ll tell you how to achieve it.
info@hooptap.com
(+34) 96 383 327 17
www.hooptap.com

22. gracias