Powerpoint presentation in Mountain Home, Ar for Baxter County area small businesses to learn how to claim and optimize search for their local businesses. Conducted by the Arkansas State University Small Business and Technology Development Center sponsored by the Mountain Home Area Chamber of Commerce and Baxter County Library. The class discussion included what is local search and why it matters, how to optimize local businesses for local search, discussions on citations and reviews

1. GET LISTED LOCALLY
Optimizing Local Search for Local Business
Success
By Herb Lawrence, ASU Small Business and
Technology Development Center Director

2. • Training
• Consulting
• Financial Analysis
• Market Research
• Loan Package Development
• Search Engine Optimization
The ASU SBTDC
© ASBTDC 2011 All Rights Reserved

3. • Attendee Record
• Copy of Presentation
• Handouts
• Evaluation Form
• REQUEST FOR COUNSELING FORM
In Your Packets
© ASBTDC 2011 All Rights Reserved

4.  What is LOCAL Search & Why Does it Matter?
 Getting On Local Search Sites
 Citations and Directories
 Reviews
What We Will Cover

5. Why Local Search
 10 BILLION Unique Searches Each Month in the U.S.
 20% Desktop queries LOCAL INTENT
 Means: over 2 BILLION unique local searches per
month
 50% + of MOBILE Queries LOCAL INTENT
 Yahoo 100 MILLION Unique visitors per month with
Local Search

6. Why You CARE About Local

7.  Local customers using Internet to find local businesses
 Online search for local business up 58%
 Local Search Marketing Highly Targeted
 Highest Conversion Level of all local advertising channels
 Mobile Internet Usage Growth
 Only 10% businesses claimed Google Places
 Best Local SEO Opportunities FREE
 70% Local consumers TRUST online Business Reviews
Why Local Matters in 2013

11. It’s All about search

13. LOCAL BUSINESS SEARCH

14.  Register Business with Major Search Engines
 Google, Bing, Yahoo
 Claim Business Listings of major local search portals
 Yellow Pages, YP.Com, Urban Spoon, Trip Advisors, CitySearch,
Yelp, etc.
 Get Listed on Key Local Sites
 Includes local media, Chambers, Local Business and Professional
Associations, etc.
 Perform Competitive Research
 Get Reviews and Respond
 Citations
Check List Summary

15. What The Searcher Sees
Search: Insurance Jonesboro,
AR

16. What The Searcher Sees
https://www.google.com/#fp=13d6aa3a7d487f41&q=att
orneys+Mountain+Home,+Arkansas

17. What The Searcher Sees
https://www.google.com/#fp=13d6aa3a7d487f41&q=res
taurants+Mountain+Home%2C+AR

18. The “7 Pack”

19. David Mihm Local Search Ranking Factors

20. How Do You Improve Ranking?
http://moz.com/local-search-ranking-factors

21. What to Avoid
http://moz.com/local-search-ranking-factors

22. START BY CLAIMING
https://getlisted.org/

23. OUR LOCAL BUSINESS

24.  Use REAL Business Name – Consistently
 Ensure Business Info 100% Accurate
 Choose RIGHT CATEGORIES
 Punchy/Compelling Business Description
 Include ALL Photos/Videos Allowed
 Maximize ALL EXTRA Details Allowed
 Complete Service Section
 Create Unique Special Offer Coupons
 Generate Citations
 Generate Customer Reviews
TIPS

25. Let’s take a break!

26. GOOGLE + Local THEN

27. NOW!
https://plus.google.com/116994343537370057335/about

28. BING LOCAL

29. http://www.bing.com/entities/search?q=ASU+Small+Business+and+Technology+Development+Center&filters=segment%3a%22local
%22&qpvt=ASU+Small+Business+and+Technology+Development+Center&FORM=LARE

30. Bing Search

31. YAHOO

34. DO CUSTOMER READ REVIEWS?

36. IMPACT OF REVIEWS

37. REVIEWS & SELECTION

38. RECOMMENDATIONS

43.  “Mentions” from other websites creates TRUST with
Google
 2 ways to get Citations
 Get listed in other Online Directories
 Ask Neighboring Businesses &
 Suppliers
CITATIONS

44. http://www.tvsinternetmarketing
.com/best-citation-sources/

45. Let’s Connect On-Line
E-mail hlawrenc@astate.edu
Website: http://www.astate.edu/a/sbtdc
ASU Small Biz Blog http://www.asbtdc-asu.com
Facebook Page: http://www.facebook.com/asu.sbtdc
Facebook Profile: http://www.facebook.com/herb.lawrence
Twitter: http://www.twitter.com/asbtdc_asu
LinkedIn: http://www.LinkedIn.com/a/asusbtdc
Thank You!
Oh or call me: 870-972-3517

46.  Google: https://plus.google.com/116994343537370057335/about?gl=us&hl=en
 YAHOO: http://local.yahoo.com/info-64175308-asu-small-business-and-technology-
development-center-jonesboro
 Yellow Pages http://www.yellowpages.com/jonesboro-ar/mip/asu-small-business-and-
technology-development-center-20585394
 MANTA: http://www.manta.com/c/mxfxr2m/asu-small-business-and-technology-development-
center
 YELP: http://www.yelp.com/biz/asu-small-business-and-technology-development-center-
jonesboro
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