As Social Media is growing rapidly in the past few years, there is a need not only to monitor the impact but also understanding how to measure the effectiveness of Social Media Marketing. There are many tools and methods that taking the first step to capture these data. So what tools we can leverage and how we can justify the effectiveness of Social Media? We are going to discuss in more details on how to track the data and share your ideas on how we these data can be more relevant to your business.

1. Social Media Analy.cs
Kenneth Kwok ‐ Managing Director
© 2010 Beehive Strategy

2. © 2010 Beehive Strategy

3.  Establish in 2010
© 2010 Beehive Strategy

4.  Establish in 2010
 Focus on Digital Strategy
© 2010 Beehive Strategy

5.  Establish in 2010
 Focus on Digital Strategy
 Cer.fied Web Analyst
© 2010 Beehive Strategy

6.  Establish in 2010
 Focus on Digital Strategy
 Cer.fied Web Analyst
 Web Analy.cs Associa.on Member
© 2010 Beehive Strategy

7.  Establish in 2010
 Focus on Digital Strategy
 Cer.fied Web Analyst
 Web Analy.cs Associa.on Member
 Yahoo! Web Analy.cs Consultant
© 2010 Beehive Strategy

8.  Establish in 2010
 Focus on Digital Strategy
 Cer.fied Web Analyst
 Web Analy.cs Associa.on Member
 Yahoo! Web Analy.cs Consultant
 Follow Web Analy.c Code of Ethics
© 2010 Beehive Strategy

9.  Establish in 2010
 Focus on Digital Strategy
 Cer.fied Web Analyst
 Web Analy.cs Associa.on Member
 Yahoo! Web Analy.cs Consultant
 Follow Web Analy.c Code of Ethics
beehivestrategy.com facebook.com/beehivestrategy @beehivestrategy
© 2010 Beehive Strategy

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12.  Our Mission
Providing a plaJorm to share and discuss
the new digital era. No maMer who you
are or how you relate to the web. By
applying web or data driven analysis will
open up a new dimension and approach
compare to the tradi.onal
methodologies.
 Our Goal
 Share Web Analy.c Knowledge
 Develop local talent
 Networking
© 2010 Beehive Strategy

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14. In 2010…
© 2010 Beehive Strategy

15. In 2010…
 7,782 Visits & 16,150 Page Views
© 2010 Beehive Strategy

16. In 2010…
 7,782 Visits & 16,150 Page Views
 54 Posts, 1,363 Tweets & 320 Fans
© 2010 Beehive Strategy

17. In 2010…
 7,782 Visits & 16,150 Page Views
 54 Posts, 1,363 Tweets & 320 Fans
 8 Web Analy.cs Wednesday + 1 Web Analy.cs Summit
© 2010 Beehive Strategy

18. In 2010…
 7,782 Visits & 16,150 Page Views
 54 Posts, 1,363 Tweets & 320 Fans
 8 Web Analy.cs Wednesday + 1 Web Analy.cs Summit
 300+ people aMended Web Analy.cs Wednesday
© 2010 Beehive Strategy

19. In 2010…
 7,782 Visits & 16,150 Page Views
 54 Posts, 1,363 Tweets & 320 Fans
 8 Web Analy.cs Wednesday + 1 Web Analy.cs Summit
 300+ people aMended Web Analy.cs Wednesday
 Google, Yahoo! & Baidu Analy.cs Research
© 2010 Beehive Strategy

20. In 2010…
 7,782 Visits & 16,150 Page Views
 54 Posts, 1,363 Tweets & 320 Fans
 8 Web Analy.cs Wednesday + 1 Web Analy.cs Summit
 300+ people aMended Web Analy.cs Wednesday
 Google, Yahoo! & Baidu Analy.cs Research
 Introduce Beehive Methodology
© 2010 Beehive Strategy

21. In 2010…
 7,782 Visits & 16,150 Page Views
 54 Posts, 1,363 Tweets & 320 Fans
 8 Web Analy.cs Wednesday + 1 Web Analy.cs Summit
 300+ people aMended Web Analy.cs Wednesday
 Google, Yahoo! & Baidu Analy.cs Research
 Introduce Beehive Methodology
 Invited major web analy.cs vendor to our events
© 2010 Beehive Strategy

22. @beehivestrategy
@hkwebanaly<cs
Twi?er Hash Tag
#SMWHK + #HKWAW
© 2010 Beehive Strategy

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78. THANK YOU!
Kenneth Kwok ‐ Managing Director
kenkwok@beehivestrategy.com
+ 852 9868 2110
beehivestrategy.com facebook.com/beehivestrategy @beehivestrategy