1. PRESENTATION ON MARKETING MIX PRESENTED BY HIMANSHU MATHUR

2. What is Marketing? Marketing is the process of discovering and translating consumer wants into products and services and then in turn making it possible for them to enjoy the products and services Discovering consumer wants Translating into products and services Customer Satisfaction

3. Core Marketing Concepts Needs, wants, and demands Markets Products Exchange, transactions, and relationships Value, satisfaction, and quality

4. Marketing Management Philosophies Consumers favor products that are available and highly affordable. Improve production and distribution. Consumers favor products that offer the most quality, performance, and innovative features. Consumers will buy products only if the company promotes/ sells these products. Focuses on needs/ wants of target markets & delivering satisfaction better than competitors. Focuses on needs/ wants of target markets & delivering superior value PRODUCTION CONCEPT PRODUCT CONCEPT SELLING CONCEPT MARKETING CONCEPT SOCIETAL MARKETING CONCEPT