Marketing Research

+ Market Research http://flickr.com/photos/view/142745616/

Definition ,[object Object],[object Object],[object Object]

What is it? ,[object Object],[object Object],[object Object],[object Object]

Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Methods ,[object Object],[object Object],[object Object],[object Object],[object Object]

Methods ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Research Data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Research Data ,[object Object],[object Object],[object Object],[object Object],[object Object]

Need to ask four questions ,[object Object],[object Object],[object Object],[object Object]

Marketing Research Information ,[object Object],[object Object],[object Object],[object Object]

Quantitative ,[object Object],[object Object],[object Object]

Qualitative ,[object Object],[object Object],[object Object]

Techniques ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Research ,[object Object],[object Object],[object Object],[object Object]

Conducting Market Research 1. Establish purpose or aim of research (objective) 2. Determine information requirements 3. Select suitable methods/techniques 4. Conduct research 5. Collate, analyse and interpret data 6. Report the findings

Marketing Research

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Marketing Research