How to Make Your CMS Rollout a Success

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Hilary Marsh, Content Company, Inc.

Negócios

Top 10 Rules to Make Your CMS Rollout a Success Stellent User Roundtable May 2004 Hilary Marsh President, Content Company <www.contentcompany.biz>

A little about me… ,[object Object],[object Object],[object Object],[object Object]

Top 10 Rules to Make Your CMS Rollout a Success ,[object Object],[object Object],[object Object],[object Object],[object Object]

These are not about IT!! ,[object Object],[object Object],[object Object]

1. CM is not the same as CMS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

2. Understand the assumptions behind the CMS ,[object Object],[object Object],[object Object],[object Object]

3. Understand communication goals for content management ,[object Object],[object Object]

3. Understand communication goals for content management (continued) ,[object Object],[object Object]

4. Develop requirements with (not just for) business users ,[object Object],[object Object]

5. Define roles & responsibilities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

6. Work closely with communications and marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]

7. Make sure HR is involved ,[object Object],[object Object],[object Object],[object Object],[object Object]

8. Recruit the naysayers ,[object Object],[object Object]

9. Insist on an ongoing governance team—IT should be part of it, but shouldn’t run it ,[object Object],[object Object]

10. Set up your CMS so it can serve your needs for several years ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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