How to Make Your CMS Rollout a Success
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Brief presentation about the relationships between content strategy and information architecture, and comparing and contrasting the two professions. Panel discussion at World IA Day 2014, Chicago with Edward Stojakovic, Joe Hass and Samatha DietzAre content strategists the new information architects? Hilary Marsh, World I...
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Web2.0 Expo San Francisco 2009
Smart Work: Embrace Change & Empower Your Teams to Drive Growth and Innovation
A Panel Discussion
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ibm.com/web20
April 1, 2009
Room 2016
Panelists:
Kathy Mandelstein, Director of WW Mktg, Web & Events, Rational kmandel@us.ibm.com, Twitter: @katmandelstein
Ryan Boyles, Community Manager for Project Zero, WebSphere raboyles@us.ibm.com, Twitter: @therab
Brendan Crotty, Program Director for Lotus Online Collaboration brendan_crotty@us.ibm.com
Tom Deutsch, Program Director for Information Management, tdeutsch@us.ibm.com
Please note slides follow short video. Click play in slideshow player after video finishes.Web2.0 Expo: IBM Smart Work Panel April 1, 2009 Please Note: Slides follow sh...
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Brief presentation about the relationships between content strategy and information architecture, and comparing and contrasting the two professions. Panel discussion at World IA Day 2014, Chicago with Edward Stojakovic, Joe Hass and Samatha DietzAre content strategists the new information architects? Hilary Marsh, World I...
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IBM Software Group
ibm.com/web20
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Room 2016
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Kathy Mandelstein, Director of WW Mktg, Web & Events, Rational kmandel@us.ibm.com, Twitter: @katmandelstein
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Brendan Crotty, Program Director for Lotus Online Collaboration brendan_crotty@us.ibm.com
Tom Deutsch, Program Director for Information Management, tdeutsch@us.ibm.com
Please note slides follow short video. Click play in slideshow player after video finishes.Web2.0 Expo: IBM Smart Work Panel April 1, 2009 Please Note: Slides follow sh...
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Associations have long produced and published content for their members, their professions, and even the public. In fact, content is how associations show their value. There is more content competition from for-profit companies that often offer content for free. How do you meet that challenge and prove the value of your content? The answer lies in content strategy—a strategic approach to create, publish, manage, and share your content. The ASAE Foundation commissioned a research study to understand how association leaders are navigating the shifting content development and management landscape. Hear how associations are using content strategy to serve members' varied information, advocacy, and professional needs. This presentation shares models to develop or improve your approach to content creation, management, and marketing, and navigate the challenges to adopting good content strategy practices.
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How to Make Your CMS Rollout a Success
- 1. Top 10 Rules to Make Your CMS Rollout a Success Stellent User Roundtable May 2004 Hilary Marsh President, Content Company <www.contentcompany.biz>
- 17. Questions?
Editor's Notes
- Email lists: cms-list < http://cms-list.org> ia-cms list <ia-cms@yahoogroups.com> -- more focused on the user experience aspects of CMSs Websites: useit.com gerrymcgovern.com http://www.steptwo.com.au/ www.cmswatch.com