Mengapa bisnis harus terus bertumbuh? Horizon bisnis ada 3, yaitu horizon 1 yang mewakili bisnis yang kita miliki saat ini, horizon 2 yang mewakili bisnis yang sedang hot saat ini tapi belum kita miliki dan horizon 3 yang mewakili bisnis masa depan yang juga belum terpikirikan oleh kita dan pesaing.
12. Growth Horizon Business grows through different horizons Every horizon represents a different stage in the creation and development of a business: Different business initiatives Different management challenge
13. Growth Horizons Horizon 3 Create Viable Option Seed growth options Horizon 2 Profit Test business model Build emerging business Replicate proven business model Horizon 1 Extend and defend core business Manage for profitability Now Time (years) Future
14. Horizon 1 Business initiatives: Defend core business Generate cash, profit, and skill as a resource for growth
15. Horizon 1 (2) Management challenge: To shore up competitive positions To capture what potential remains in the core business To continue innovation that can incrementallyextend their growth and profitability
16. Horizon 2 Business initiatives: To build emerging business that could be earning generator To increase revenue
17. Horizon 2 (2) Management challenge: To take advantage before competitors do To establish potential advantage
18. Horizon 3 Business initiatives: To explore option tomorrow business, future opportunities
19. Horizon 3(2) Management challenge: To develop good ideas into horizon 3 To seed numerous options business
21. Managing 3 Horizons Develop many businesses in parallel Manage the horizons concurrently not sequently Pay attention to: Extend and defendtoday’s profit generators in horizon 1 …while simultaneously buildinghorizon 2 business that will become drivers of medium term revenue growth …while also pursuing option in horizon 3 that will secure the company’s longer-term future
22. Staircases to Growth To sustain profitable growth, the company needs a healthy flow Horizon 3 options flow into Horizon 2 growth engines and ultimately into Horizon 1 core business Staircases to growth are one step at a time to manage risks Market uncertainty Capabilities gap
23. Staircases Architecture Seeding the initial growth options Testing commercial viability the business model Replication and extension the business model Managing profitability