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Business horizon

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Mengapa bisnis harus terus bertumbuh? Horizon bisnis ada 3, yaitu horizon 1 yang mewakili bisnis yang kita miliki saat ini, horizon 2 yang mewakili bisnis yang sedang hot saat ini tapi belum kita miliki dan horizon 3 yang mewakili bisnis masa depan yang juga belum terpikirikan oleh kita dan pesaing.

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Business horizon

  1. 1. Business Horizon<br />
  2. 2. Business Trends<br />
  3. 3. Level of business uncertainty<br />
  4. 4. Competition for Resources<br />
  5. 5. Price Stability in Question<br />
  6. 6. Shifting Consumptions Pattern<br />
  7. 7. Metaphysical Quality<br />
  8. 8. A Bigger Role of Government<br />
  9. 9. Age of Value<br />
  10. 10. Competitive Advantage<br />
  11. 11. Mass Uniqueness<br />
  12. 12. Growth Horizon<br />Business grows through different horizons<br />Every horizon represents a different stage in the creation and development of a business:<br />Different business initiatives<br />Different management challenge<br />
  13. 13. Growth Horizons<br />Horizon 3<br />Create Viable Option<br />Seed growth options<br />Horizon 2<br />Profit<br />Test business model<br />Build emerging business<br />Replicate proven business model<br />Horizon 1<br />Extend and defend core business<br />Manage for profitability<br />Now<br />Time (years)<br />Future<br />
  14. 14. Horizon 1<br />Business initiatives:<br />Defend core business<br />Generate cash, profit, and skill as a resource for growth<br />
  15. 15. Horizon 1 (2)<br />Management challenge:<br />To shore up competitive positions<br />To capture what potential remains in the core business<br />To continue innovation that can incrementallyextend their growth and profitability<br />
  16. 16. Horizon 2<br />Business initiatives:<br />To build emerging business that could be earning generator<br />To increase revenue<br />
  17. 17. Horizon 2 (2)<br />Management challenge:<br />To take advantage before competitors do<br />To establish potential advantage<br />
  18. 18. Horizon 3<br />Business initiatives:<br />To explore option tomorrow business, future opportunities<br />
  19. 19. Horizon 3(2)<br />Management challenge:<br />To develop good ideas into horizon 3<br />To seed numerous options business<br />
  20. 20. Unhealthy Pattern<br />
  21. 21. Managing 3 Horizons<br />Develop many businesses in parallel<br />Manage the horizons concurrently not sequently<br />Pay attention to:<br />Extend and defendtoday’s profit generators in horizon 1<br />…while simultaneously buildinghorizon 2 business that will become drivers of medium term revenue growth<br />…while also pursuing option in horizon 3 that will secure the company’s longer-term future<br />
  22. 22. Staircases to Growth<br />To sustain profitable growth, the company needs a healthy flow<br />Horizon 3 options flow into Horizon 2 growth engines and ultimately into Horizon 1 core business<br />Staircases to growth are one step at a time to manage risks<br />Market uncertainty<br />Capabilities gap<br />
  23. 23. Staircases Architecture<br />Seeding the initial growth options<br />Testing commercial viability the business model<br />Replication and extension the business model<br />Managing profitability<br />
  24. 24. Thank You<br />