1. How to change minds ... ...with e-mail. Ed Cox Managing Director at Reason Digital email [email_address] tweet @reasondigital
2. Social marketing... “ The systematic application of marketing , along with other concepts and techniques, to achieve specific behavioural goals for a social good ” National Social Marketing Centre
3. Social marketing... “ The systematic application of lies , along with other concepts and techniques, to achieve specific behavioural goals for propaganda purposes ” ...depends on who you ask