1. How to change minds ... ...with e-mail. Ed Cox Managing Director at Reason Digital email [email_address] tweet @reasondigital

2. Social marketing... “ The systematic application of marketing , along with other concepts and techniques, to achieve specific behavioural goals for a social good ” National Social Marketing Centre

3. Social marketing... “ The systematic application of lies , along with other concepts and techniques, to achieve specific behavioural goals for propaganda purposes ” ...depends on who you ask

4. So why use e-mail for social marketing?

5. It’s just like any project... PLAN EVALUATE EXECUTE

6. Step 1: Plan

7. Step 2: Execute

8. Step 3: Evaluate

9. What to do next... Create a journey in ‘baby steps’ For each, create an objective focused e-mail Write the existing and target behaviour down

10. Thanks for listening. Ed Cox Managing Director at Reason Digital email [email_address] tweet @reasondigital