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My concerns about the mail medium smp 2011
1.
Mike Colling T:
020 7307 6107 E: mike@mcand.co.uk Strategic mailing partnership My concerns about the mail medium 19th May 2010v6.0
2.
3.
Four things in
the next thirty minutes
4.
Remember my yardsticks?
5.
Media investment patterns
still changing Source: PricewaterhouseCoopers / Internet Advertising Bureau / WARC/Mediatel
6.
Direct mail share
of advertising spend Source: Mediatel
7.
Loss of advertisers
accelerating Number of advertisers using direct mail in UK CAGR = -5.33% Source: Addynamix MC&C analysis
8.
Prices continuing to
rise Source: Royal Mail Media Centre/MC&C calculation
9.
More of the
top mailers are reducing spend Source: Ad dynamix/MC&C analysis
10.
So more than
ever you need to be popular
11.
45% of our
waking hours spent consuming media
12.
And that’s continuing
to grow Source: Ofcom 2010
13.
Which means we
have multi-storey media
14.
And print is
being squeezed out
15.
There’s lots of
tech we can see coming
16.
Big trends
17.
The future is
video
18.
Personalisation on speed
19.
All pervasive data
capture
20.
Who says coupons
are dull?
21.
Authentic: O2
22.
Can we learn
from TV?
23.
TV RIP?
24.
Colonisation of new
territories
25.
Lots more TV
26.
On intelligent screens
27.
With your mates
28.
Any rays of
sunshine?
29.
Take heart- youngsters
do like writing
30.
Good news: some
gold is fools gold Source: Comscore
31.
Email makes you
stupid! Source: University of Pennsylvania
32.
Good news: high
petrol prices fuel online shopping High petrol prices fuel online shopping
33.
Trust tectonics are
shifting Source: Edelman global trust barometer 2011
34.
So what do
I think?
35.
My biggest concern
36.
Good luck!
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