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Mike Colling,[object Object],T: 020 7307 6107,[object Object],E: mike@mcand.co.uk,[object Object],Strategic mailing partnership,[object Object],My concerns about the mail medium,[object Object], 19th May 2010v6.0,[object Object]
My concerns about the mail medium smp 2011
Four things in the next thirty minutes,[object Object]
Remember my yardsticks?,[object Object]
Media investment patterns still changing,[object Object],Source: PricewaterhouseCoopers / Internet Advertising Bureau / WARC/Mediatel,[object Object]
Direct mail share of advertising spend,[object Object],Source: Mediatel,[object Object]
Loss of advertisers accelerating,[object Object],Number of advertisers ,[object Object],using direct mail in UK,[object Object],CAGR = -5.33%,[object Object],Source: Addynamix MC&C analysis,[object Object]
Prices continuing to rise,[object Object],Source: Royal Mail Media Centre/MC&C calculation,[object Object]
More of the top mailers are reducing spend,[object Object],Source: Ad dynamix/MC&C analysis,[object Object]
So more than ever you need to be popular,[object Object]
45% of our waking hours spent consuming media,[object Object]
And that’s continuing to grow,[object Object],Source: Ofcom 2010,[object Object]
Which means we have multi-storey media,[object Object]
And print is being squeezed out,[object Object]
There’s lots of tech we can see coming,[object Object]
Big trends,[object Object]
The future is video,[object Object]
Personalisation on speed,[object Object]
All pervasive data capture,[object Object]
Who says coupons are dull?,[object Object]
Authentic: O2,[object Object]
Can we learn from TV?,[object Object]
TV RIP?,[object Object]
Colonisation of new territories,[object Object]
Lots more TV  ,[object Object]
On intelligent screens,[object Object]
With your mates,[object Object]
Any rays of sunshine?,[object Object]
Take heart- youngsters do like writing,[object Object]
Good news: some gold is fools gold,[object Object],Source: Comscore,[object Object]
Email makes you stupid!,[object Object],Source: University of Pennsylvania,[object Object]
Good news: high petrol prices fuel online shopping ,[object Object],High petrol prices fuel online shopping,[object Object]
Trust tectonics are shifting,[object Object],Source: Edelman global trust  barometer 2011,[object Object]
So what do I think?,[object Object]
My biggest concern,[object Object]
Good luck!,[object Object]

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