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2012 MatchMaker Conference - Social Media for Business Workshop by Heidi Otway

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Heidi Otway, APR, CPRC
Heidi Otway, APR, CPRC

The world we live in is now more connected than ever. With the evolution of social and digital media, more and more people are technologically advanced, giving them the power to get information, offer feedback and influence their friends or peers instantly. There’s value in reaching and engaging the tech savvy consumer, and this presentation will walk you through the latest communications trends, tools and best practices that are helping businesses successfully communicate in a social world.

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Social Media for Business Heidi Otway, APR Director of PR and Social Media 117 S. Gadsden Street, Tallahassee, FL 32301 | 850.681.3200
Social Media Landscape 2011
“What’s the Best Social Network For _________?”
Listen
Listen: Who is your audience? Where are they? What are they saying? When are they talking?
Listening Tools: Radian 6 Viral Heat Google Facebook Social Mention Twitter HootSuite TweetDeck CrowdBooster Twitter Fall TweetReach Klout
Strategize
Develop a Plan: What do you want to achieve? What is your offer and is it unique/relevant? How can you contribute? What are you going to say, show or offer? What resources/time are you willing to invest?
Interrupt
Promote your social networks: Use Online and Social Network Ads Display social media icons Collaborate with customers and employees Use offline activities
Interact Interact – Drive
Drive Consideration: Develop your “brand voice” Content is critical – fun, interesting, relevant Build a social media calendar Post frequently Be human
Engage
Assist with Action: Connect by responding Ask questions Keep em’ coming back  Contests  Post photos/videos  Offer Incentives  Special Invitations/Offers  Share Events
Evaluate
Evaluations Are more people talking about your business? Is traffic up on your company website? More sales, more inquiries, more requests for info? Are staff/employees satisfied? Any positive feedback from customers? Sharing and mentions from fans? Are you being recognized offline?
Connect with Me… Twitter: www.twitter.com/heidiotway LinkedIn: www.linkedin.com/in/heidotway Facebook: www.facebook.com/heidiotway Email: Heidi.Otway@SalterMitchell.com 117 S. Gadsden Street, Tallahassee, FL 32301 | 850.681.3200

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2012 MatchMaker Conference - Social Media for Business Workshop by Heidi Otway

  • 1. Social Media for Business Heidi Otway, APR Director of PR and Social Media 117 S. Gadsden Street, Tallahassee, FL 32301 | 850.681.3200
  • 3.
  • 4. “What’s the Best Social Network For _________?”
  • 6. Listen: Who is your audience? Where are they? What are they saying? When are they talking?
  • 7. Listening Tools: Radian 6 Viral Heat Google Facebook Social Mention Twitter HootSuite TweetDeck CrowdBooster Twitter Fall TweetReach Klout
  • 9. Develop a Plan: What do you want to achieve? What is your offer and is it unique/relevant? How can you contribute? What are you going to say, show or offer? What resources/time are you willing to invest?
  • 11. Promote your social networks: Use Online and Social Network Ads Display social media icons Collaborate with customers and employees Use offline activities
  • 12. Interact Interact – Drive
  • 13. Drive Consideration: Develop your “brand voice” Content is critical – fun, interesting, relevant Build a social media calendar Post frequently Be human
  • 15. Assist with Action: Connect by responding Ask questions Keep em’ coming back  Contests  Post photos/videos  Offer Incentives  Special Invitations/Offers  Share Events
  • 17. Evaluations Are more people talking about your business? Is traffic up on your company website? More sales, more inquiries, more requests for info? Are staff/employees satisfied? Any positive feedback from customers? Sharing and mentions from fans? Are you being recognized offline?
  • 18. Connect with Me… Twitter: www.twitter.com/heidiotway LinkedIn: www.linkedin.com/in/heidotway Facebook: www.facebook.com/heidiotway Email: Heidi.Otway@SalterMitchell.com 117 S. Gadsden Street, Tallahassee, FL 32301 | 850.681.3200