Social Media for Retailers, Sept 2011
•Transferir como PPT, PDF•
5 gostaram•5,107 visualizações
![Social Media Marketing for Retailers ,[object Object],[object Object],[object Object],Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore](https://image.slidesharecdn.com/ras-sept2011-110928180346-phpapp02/85/Social-Media-for-Retailers-Sept-2011-1-320.jpg)
![This course is designed to ,[object Object],[object Object],[object Object],[object Object],Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recomendados
Recomendados
Mais conteúdo relacionado
Mais procurados
Mais procurados (20)
Semelhante a Social Media for Retailers, Sept 2011
Semelhante a Social Media for Retailers, Sept 2011 (20)
Mais de Happy Marketer
Mais de Happy Marketer (20)
Último
Último (20)
Social Media for Retailers, Sept 2011
- 3. Social Platforms and Web 2.0 Environments
- 4. Social Platforms and Web 2.0 Environments
- 5. Social Platforms and Web 2.0 Environments
- 6. Social Platforms and Web 2.0 Environments
- 7. Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore http://www.hitwise.com/
- 8. Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
- 9. Trust is harder to earn Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
- 10. Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
- 13. What does it take to be successful on Social Media? Social Media? Social Media? Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
- 15. Integrated Marketing Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
- 17. The Social Media Landscape Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
- 18. Your Website Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
- 19. Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
- 24. A platform for feedback? Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
- 25. Thought Leadership Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
- 26. Collaborating with Popular Bloggers Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
- 28. Email Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
- 30. Web / News Portals Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
- 31. Shopping Portals Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
- 32. Online Shopping Channels Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
- 33. Topic Specific Portals Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
- 34. Product Specific Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
- 36. Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
- 37. Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
- 39. Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
- 40. Facebook on your Website Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
- 44. Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
- 46. Product Reviews Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
- 47. Trade Shows Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
- 48. Tutorials Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
- 49. Thought Leadership Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
- 50. Videos with a twist Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
- 53. Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
- 54. Posting Company News Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
- 55. Customer Service Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
- 57. Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
- 58. Increasing your Search Real Estate Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
- 60. Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
- 61. Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
- 62. Highly Targeted Recruitment Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
- 65. Be Aware of your reviews Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
- 66. Reviews Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
- 67. Video Reviews Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
- 68. User reviews: show it off Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
- 70. Deal Websites Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
- 71. The current craze Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
- 75. [email_address]
- 76. [email_address]
- 79. Location-Based Marketing Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
- 81. What can people do? Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
- 82. What can businesses do? Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
- 86. Credits as Currency Social Platforms and Web 2.0 Environments
- 87. Credits are Payments Social Platforms and Web 2.0 Environments
- 88. Credits to buy in game currency Social Platforms and Web 2.0 Environments
- 89. Social Platforms and Web 2.0 Environments
- 90. Cash to buy in game credits Social Platforms and Web 2.0 Environments
- 95. Social Platforms and Web 2.0 Environments
- 102. Online Reputation Tools Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
- 103. Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
- 105. Social Media Monitoring Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
- 106. Keyword monitoring Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
- 107. Keyword Popularity Research Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
- 108. Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
- 109. Twitter Search Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
- 110. Forum Monitoring Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
- 111. Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
- 112. Industry monitoring Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
- 113. Website Popularity Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
- 114. YouTube Video Statistics Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
- 115. Social Media Management Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
- 116. Social Metrics Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
- 118. 3. Community Size (Fans, Friends, Followers) Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
- 119. 4. Membership Increase & active members Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
- 122. 6. Brand Mentions Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
- 123. 7. Mentions by Media Type Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
- 127. Entertaining, Enlightening, & Engaging Through Social Media Through Social Media Through Social Media Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
- 128. Entertain Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
- 129. Funny Stories Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
- 130. Funny Commercials Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
- 131. Interact with followers Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
- 133. Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
- 134. Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore http://www.blendtec.com/willitblend/
- 135. [email_address]
- 136. [email_address]
- 137. Enlighten Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
- 138. Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
- 139. Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
- 140. It makes you more ‘human’ [email_address]
- 141. [email_address]
- 143. Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
- 144. Partnering with Schools Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
- 145. Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
- 146. Engage Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
- 147. Give Away’s Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
- 148. Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
- 150. Sweepstakes Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
- 151. Customer Service Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore http://www.facebook.com/AirAsia
- 152. Customer Service Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
- 153. Run Contests Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
- 154. Reply, Retweet Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
- 155. Pepsi Refresh Project [email_address]
- 156. Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
- 159. Foursquare Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
- 160. Friendly Website Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
- 161. Implementing Social Media in your Organisation Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
- 169. Presentations Social Media Marketing For Retailers Jointly organised by Happy Marketer & The Retail Academy of Singapore
Notas do Editor
- Hitwise singapore
- Benefits of it? Personally: connect with more people more often, learn about topics you would never typically encounter,
- Obj: raise funds, engage wider community, get them to vote Action: Make it easy for them to interact / engage
- Go over each area and tell them what it is, and what applications it’s used for. Give them some ideas on how people have used it.
- The hub of your business, tone? Transparency, simplicity, ease to check out your other social profiles
- Mail chimp
- AirAsia is well-known for having an active presence in social media and blogging, to forge a close relationship with customers. Unlike any other corporate blogs, the folks there put themselves into the shoes of a typical blogger, publishing journals of their culture and working lives. I would say it looks more like a personal blog, with the use of rich multimedia such as photos and videos. What’s interesting is that they give their readers the opportunity to submit guest posts, and encourage them to write about their experiences on trips to countries they have recently been to. This type of informal style of corporate blogging can easily gain “sticky” readers, who will likely become potential customers.
- where your customers provide feedback for future product development. Read more: http://blog.hubspot.com/blog/tabid/6307/bid/5870/4-Ways-to-Make-Your-Corporate-Web-Site-More-Social.aspx#ixzz1LjePxhJb
- Lots of traffic/eyeballs, a place people go often, open to message, Sponsored articles, ads, articles etc - A lot of info, clutter,
- Facebook in SEA
- http://www.thomascrampton.com/facebook/facebook-infographic-asia/
- pros: educational, funny, unusual videos, for all taste, awareness marketing cons: world can see your personal videos, some questionable content, but it is moderated quickly
- pros, share documents, presentations, expertise with the world, google friendly cons: people may copy your ideas
- pros: promote yourself profess ional life, increase your network, share expertise, utilize network, research tool, private, con: small network, slow linking process, less interactivity http://www.wordstream.com/blog/ws/2011/03/22/facebook-vs-linkedin
- http://www.youtube.com/watch?v=qKhlhqQWag4&feature=fvwrel
- http://www.grouponworks.com/why-groupon/roi-calculator
- http://uniquefrequency.com/2011/01/11/3-reasons-why-foursquare-should-succeed-in-singapore-and-2-reasons-why-it-hasnt/
- . This is the portion of your company’s social networks (e.g., Twitter, Facebook) that actively engages with your social media content (e.g., Twitter, Facebook Pages, etc.) Is your collective members, followers, fans network growing, and is there interaction with your content?
- So, you have a highly active social network and members are talking about your company or the company’s brands. Measure and track both positive and negative mentions, and their quantities.
- Costly, maybe low quality, but highly engaging Developing social games is a creative way companies today can leverage to boost their reputation. They take advantage of Facebook’s half a billion users worldwide by getting them to play the game, love it, and then indirectly increasing product sales or TV viewerships like the example of Discovery Channel’s Deadliest Catch.
- Background The Blendtec© “Will it Blend?” series of viral videos started when then-new Marketing Director George Wright found out that CEO Tom Dickson and the R&D team had a practice of blending up wooden boards to test product toughness. Wright had an idea to shoot video of the operation and post it online. He invested under $100 in supplies and convinced Dickson to blend up other things on camera. 186 videos later, Blendtec’s retail sales are up a reported 700 percent, its YouTube site has 200,000+ subscribers, and it has been featured on major mainstream media outlets like The Today Show, The Tonight Show, The History Channel, The Wall Street Journal and others. Among awards, Blendtec has won a bronze Clio in 2008 (Interactive category) for their interactive efforts.
- or most marketers, photo-sharing can help build brand awareness and encourage consumers to interact with the company. LIPTON Brisk iced tea partnered with mobile photo-sharing app Instagram for a campaign prior to the 2011 South By Southwest (SXSW) Conferences and Festivals. Fans were encouraged to take pictures through Instagram and tag them with #briskpic to be entered in a photo contest. The winning photos were included on a limited-edition can of the drink during SXSW http://www.emarketer.com/Article.aspx?R=1008281&dsNav=Ntk:basic|%22photo+contest%22|1|,Rpp:25,Ro:-1
- 1. Make Content Increasingly Relevant 2. Go Where Your Customers Are 3. Loosen Control from the Top 4. Decide What Channel to Use for What Purpose 5. Let the Conversation Happen
- http://www.penn-olson.com/2010/03/04/brewerkz-singapore-how-it-uses-social-media/