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A Comparative Study of  Press Website Feature Analysis in Korea and Japan Authors  : Youngji Ha, Jiyoung Kim,  Jiyoung Park, Hanwoo Park work in progress  Prepared for : The Japan- China -Korea Conference  in Kansai  University  2012  日中韓院生フォーラムプログラム   2012   Presented by Jiyoung Kim
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Background and Literature Review 1.
Background and Literature Review 2. News Credibility in Korea and Japan (Newspapers Association of Japan,2007) Internet TV Newspaper Magazine Radio NHK Newspaper Internet (Korea Press Foundation, 2008)
[object Object],[object Object],[object Object],[object Object],Background and Literature Review 3.
[object Object],[object Object],[object Object],Background and Literature Review 4. ,[object Object],[object Object],Korea  Japan simple collectivism : depending on the situation, in-groups are adjusted flexibly and that members form multiple in-groups contextual collectivism  : members form specific in-groups beyond  given context and situations
[object Object],[object Object],[object Object],[object Object],Research Questions.
Research method 1. 8 Press websites for sample Data collections  Korea Japan Chosun Ilbo www.chosun.com Yomiuri Shimbun www.yomiuri.co.jp JoongAng Ilbo www.joongang.co.kr SanKei  Shimbun www.sankei.co.jp HanKyoreh Shinmun www.hani.co.kr Asahi Shimbun www.asahi.com Kyunghang Shinmun www.khan.co.kr Mainichi Shimbun www.mainichi.jp
[object Object],[object Object],[object Object],[object Object],Research method 2.
[object Object],Research method 3 Category Subsection Extra section Contents  Communication Interaction SNS Blog customized Journalist’s email, comment space, article evaluation, Q&A , bulletin board…. participation Report from readers, letters to the editor, citizen journalists, discussion & forum, yeas and nays, questionnaire… Community club, membership system sub-sites.. Information Inside website News subscribe, sending articles, DB use, App, fee contents,  Foreign Language, Letter size, most reed & popular, Press blog… Outside website Business  Premium content Membership system (premium content only).. E-commerce Shopping mall.. Advertisement link ,  banners , flash banners, scrollbar, pop-ups , article- text ads,  Google ads…
[object Object],[object Object],[object Object],[object Object],[object Object],Research method 4.
Frequency (score : 0~10 ) Result 1. communication Information  Business Mean Country  Korea 6.15 6.08 7.67 6.36 Japan 3.47 4.05 3.78 3.85 Politics Inclination Conservative 5.42 5.82 6.00 5.74 Liberal  4.69 4.75 6.00 4.94
Result 1-1.  Communication Category  frequency ,[object Object],[object Object],[object Object],[object Object],Interaction Participation Community Mean Korea 6.25 5.56 7.50 6.15 Japan 0.56 5.19 10.00 3.47
Journalist Email and Journalist’s other article list
Article assessment by readers Korea(Kyunghyang shinmun) : emotional assessment
Comment Korea (Chosun Ilbo)
Information Category frequency Result 1-2 ,[object Object],Outside website  Within website Mean Korea 7.68 5.47 6.08 Japan 5.71 3.42 4.05
Business Category Frequency Result Result1-3 ,[object Object],[object Object],[object Object],[object Object],[object Object],Advertisement Mean Korea 7.22 7.67 Japan 3.70 3.78
Japan Korea
SNS, Blog and customized Category Frequency  Result 1-4. ,[object Object],[object Object],[object Object],[object Object],SNS & Blog Customized Korea 6.12 6.61 Japan 2.72 7.14
Mobile application
Membership service  JoongAng Inbo: jjLife   Yomiuri: yorimo HanKyoreh: Haninuri   Asahi : aspara
[object Object],Result ,[object Object],[object Object],Red: Korean press websites Blue : Japanese press websites
[object Object],[object Object],Findings  Korea Japan ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Limitation & future study
Q&A Thank you!   Prof. Han Woo PARK World Class University Webometrics Institute CyberEmotions Research Center Department of Media and Communincation, YeungNam University, Korea hanpark@ynu.ac.kr  http://www.hanpark.net

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A compararive study of press website feature analysis kansai university

  • 1. A Comparative Study of Press Website Feature Analysis in Korea and Japan Authors : Youngji Ha, Jiyoung Kim, Jiyoung Park, Hanwoo Park work in progress Prepared for : The Japan- China -Korea Conference in Kansai University 2012 日中韓院生フォーラムプログラム 2012   Presented by Jiyoung Kim
  • 2.
  • 3. Background and Literature Review 2. News Credibility in Korea and Japan (Newspapers Association of Japan,2007) Internet TV Newspaper Magazine Radio NHK Newspaper Internet (Korea Press Foundation, 2008)
  • 4.
  • 5.
  • 6.
  • 7. Research method 1. 8 Press websites for sample Data collections Korea Japan Chosun Ilbo www.chosun.com Yomiuri Shimbun www.yomiuri.co.jp JoongAng Ilbo www.joongang.co.kr SanKei Shimbun www.sankei.co.jp HanKyoreh Shinmun www.hani.co.kr Asahi Shimbun www.asahi.com Kyunghang Shinmun www.khan.co.kr Mainichi Shimbun www.mainichi.jp
  • 8.
  • 9.
  • 10.
  • 11. Frequency (score : 0~10 ) Result 1. communication Information Business Mean Country Korea 6.15 6.08 7.67 6.36 Japan 3.47 4.05 3.78 3.85 Politics Inclination Conservative 5.42 5.82 6.00 5.74 Liberal 4.69 4.75 6.00 4.94
  • 12.
  • 13. Journalist Email and Journalist’s other article list
  • 14. Article assessment by readers Korea(Kyunghyang shinmun) : emotional assessment
  • 16.
  • 17.
  • 19.
  • 21. Membership service JoongAng Inbo: jjLife Yomiuri: yorimo HanKyoreh: Haninuri Asahi : aspara
  • 22.
  • 23.
  • 24.
  • 25. Q&A Thank you!   Prof. Han Woo PARK World Class University Webometrics Institute CyberEmotions Research Center Department of Media and Communincation, YeungNam University, Korea hanpark@ynu.ac.kr http://www.hanpark.net

Notas do Editor

  1. Thank you for having me here today My name is Jiyoung Kim, Graduate student from Yeungnam University in Korea.
  2. In common :
  3. Here is the credibility of Newspapers differences between Korea and Japan about Newspaper. It might effect on the development of the online news So, We are curious about the press website between two countries.
  4. Gudykunst et al. (1987) have commented that Korean and Japanese collectivistic cultural traits might differ: Korean culture reflects simple collectivism, which means that depending on the situation, in-groups are adjusted flexibly and that members form multiple in-groups. By contrast, Japanese culture reflects contextual collectivism, which means that members form specific in-groups beyond given context and situations. For example, Japanese women tend to specifically perceive their family as their primary in-group, whereas men tend to regard their workplace as their primary in-group (Takahashi, 2010). From an ethnographic approach, Froese (2010) described that Koreans tend to accept willingly a newcomer who has something in common based on the existing in-group traits as an in-group member, whereas in Japan, the newcomer finds it more difficult to have the opportunity for personal chats with the existing members. There are few studies to support simple and contextual collectivism from each country, yet the assumption of diverse collectivistic cultures would in part
  5. Select 8 newspapers Base on circulation of a national newspaper and political tendency(inclination), but since sankei simbun’s website has different form from others which use MSN’s service not independent website, we use only other three newspapers except network visualization.
  6. 10 점 만점 평균값을 구해 비교 가능하도록 함 수치가 높을 수록 항목의 성향이 강하다는 것을 의미
  7. December, J.(1996) 은 웹 매체가 수행하는 기능을 커뮤니케이션 기능 , 상호작용 기능 , 정보 기능으로 분류하였다 . 김채환 외 (2003) 은 상호작용이 커뮤니케이션을 기반으로 한다는 점에서 하나로 묶고 , 언론사에게 웹은 새로운 수익 추구의 수단으로 비즈니스 기능을 추가하여 크게 커뮤니케이션 기능 , 정보 기능 , 비즈니스 기능이 있다고 하였다 . 김효동 외 (2007) 은 정치인 웹사이트 분석에서 샘플 사이트로부터 얻게 되는 특성을 크게 참여유도 , 정보제공 , 아웃링크로 나누어 분석 하였다 . 자료 수집을 위해 웹사이트 분석을 한 논문들의 분석유목을 바탕으로 , 샘플 사이트로부터 얻게 되는 특성을 크게 커뮤니케이션 , 정보 제공 , 비즈니스로 나눠 총 90 개 항목으로 재구성 하였다 .
  8. Chosun Ilbo
  9. How was this article ? Informative, feel better, gain sympathy, get angry, absurd
  10. Using SNS media send article outside and make high connection with websites. Korean Japan
  11. Although Japan have Links , banner ads which is basic, Korean have Even text ads tool for example
  12. 요미우리
  13. UCINET 을 이용해 각 언론사별 성향을 네트워크화한 분석 결과인 < 그림 1> 을 보면 , 한국과 일본의 다른 성향이 보인다 . 빨간색 동그라미는 한국 언론사 , 파란색 네모는 일본 언론사인데 , 국가별로 나눠져 있음을 볼 수 있다 . 또한 선의 굵기는 유사성 정도인데 일본 신문사끼리의 굵은 선은 서로 특성이 비슷하다는 것을 보여준다 .