Today, the Advertising Industry is a complex environment and so are the relationships Agencies have with their Clients. Here are some ways to make things easier for both parties.
15. WhatClientsTellMe
Varying Levels of Job Satisfaction.
Overloaded. Have To be adept at Traditional,
Social, Digital, Technology platforms.
Under Staffed.
Businesses are growing, evolving, and
challenging.
Too Many Agencies.
Agency Fatigue.
16. WhatAgenciesTellMe
Challenge Of Project Work.
Financials.
Good People Are Hard To Find.
Business Is Better But Harder.
Very Little Difference Between Agencies.
Old Positioning Models: Integrated Marketing.
All about New Business but most are Cobblers Children.
In the Business versus On the Business.
17. Why Agencies Don't Want New
Business?
Agencies Are Lousy At Marketing Themselves
20. It's Time For Clients To Change The
Agency RFP Process
21. The Most POWERFUL Word in Agency
New Business:"We would love to
meet with you and get
some new ideas.
Our budget is small
yet it’s aggressive and
we are anxious to
grow.
Let’s “give it a shot.”
This could lead to
something."
"We’re a START UP.
We’re Looking for an
Agency that Can
Invest in Us."
26. Develop Quarterly Ideation & Creativity
Session
What If? No Restrictions. Blue Sky.
Convince the client to put into the budgets.
Clients pay for ideas
Ideas...
27. Integration...
Most Marketers would like their agencies
to lead integration between all brand
communication
Shift from AOR to AOI
Revenue Opportunity
28. Does Cold Calling Work For Advertising
Agencies?
Why Small & Smart Is The New
Advertising Agency Model!
Check Out These Blogs...
It's Time For Agencies To Stop Giving
It Away!
The Three Slide Agency New Business Pitch
Why Agencies Shouldn't Respond To Client
RFP's