Hugo Guyader
53
Seguidores
Personal Information
Organização/Local de trabalho
Linkoping, Sweden Sweden
Cargo
Ph.D. Candidate at Linköping University
Setor
Education
Sobre
In my doctoral research, I am interested in collaborative consumption, the development of green services, and sustainable consumer behavior. I use innovative research methods (e.g. eye tracking), as well as traditional case studies and surveys.
Since early 2014, I have also been teaching about 20% a year in marketing (fundamental and advanced) and organizational decision making to Bachelor’s and Master’s undergraduates. I lecture in consumer behavior, service marketing, sustainability marketing, and research methods.
Marcadores
p2p platform
collaborative consumption
ridesharing
sharing economy
service marketing
blablacar
marketing
uber
consumer behavior
influence
car sharing
eye tracking
experiment
retailing
innovation
airbnb
gomore
unicorn
on-demand
cooperativism
skjutsgruppen
sharewashing
social proof
carsharing
greenwashing
persuasion
psychology
cialdini
liu
social media
sustainability
p2p exchange
practice theory
access-based consumption
p2p rental
ouishare
teaching
reciprocity
unity
scarcity
sales
pre-suasion
persuade
e-marketing
focus groups
case studies
surveys
interviews
netnography
ethnography
research methods
marketing research
quantitative
qualitative
experiments
trust
reputation
network
phd proposal
satisfaction
tnc
community
social sciences
statistics
spss
green marketing
ride sharing
quis
p2p
carpooling
free floating
ridesourching
slugging
car rental
mooc
facebook
blogging
academics
research gate
academia
twitter
supermarket
greengap
nrwc
green consumption
eye tracking; marketing; experiment;
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