2. Who wants to leave their job and
start a company?
Who wants to stay in ther
company but do new things?
Which one are you?

4. Done What Has Not
Been Done Before
Many of the initial corporate
web sites in Tukey
First digital agency
First web design award
First e-retail site
First direct marketing agency

6. And Most Importantly
One Big Family

7. Intrapreneur
OR Enterpreneur

8. Enterpreneur
• Merriam-Webster: “one who
organizes, manages and assumes the risks of
a business or enterprise.”
• Dictionary.com: “a person who organizes and
manages any enterprise, especially a
business, usually with considerable initiative
and risk.

9. Intrapreneur
• A person within a large corporation who takes
direct responsibility for turning an idea into
a profitable finished product through assertive
risk taking and innovation.
• Intrapreneurs have entrepreneurial skills blended
with managerial skills but operate within the
confines of an organization.
* American Heritage Dictionary

10. Same Spirit
Proactive
Risk Taker
Workoholic
Making Dreams Reality
Tireless
Stubborn
Leading Creativity
Inventive
Self-Starter
Passionate

11. Same Spirit…Different Environment
Your Own Company A Large Carporation

12. Enterpreneur
• Your own boss
• No bureaucracy
• Chance to be original
• You decide on your own salary
• Reward and appreciate your self
FREE

14. Intrapreneur
• Staying in a friendly well known environment
• Practicing your skills within a low risk environment
• Using companies’ resources, reputation and knowledge
• Access to customers and infrastructure
LOW RISK
LARGE PROJECTS
AVAILABLE RESOURCES

15. Gifford Pinchot’s
The Interpreneurs
Ten
Commandments

16. Come to work each day willing to be fired
Circumvent any orders aimed at stopping your dream
Do any job needed to make your project work,
regardless of your job description

17. Honor your sponsors
Find people to help you
Build your team; intrapreneuring is
not a solo activity.
Work underground as long as you can –
publicity triggers the corporate immune system

18. Keep the best interests of the company and its
customers in mind, especially when you have to
bend the rules or circumvent the bureaucracy
Be true to your goals, but be realistic
about the ways to achieve them
Remember , it is easier to ask
for forgiveness than for permission

19. There Are Intrapreneurs
Everywhere

20. There Are Intrapreneurs
Everywhere
• Who invented Post-it at 3M?
• Who developed the gamificaticon concept of
foursquare?
• Wo developed ‘’one click order’’ at amazon?
• Who prepred the secure payment system of e-
bay
• Who invented the CAPTCHA?

21. There Are Intrapreneurs
Everywhere
Behind every web site, application, social network, web
service you discover with delight there are intrapreneurs
Smart organizations will seek out individuals who like to
invent, innovate and want to be on the front lines of
change.
Intrapreneurs are most successful when management
empowers and supports them and in turn the
intrapreneurs represent the best interests of their
organizations

22. Intrapreneurs are essential to
innovation in large organizations.
The corporate world needs us
now more than ever
Are You One of Them?