B Rampf Session 2

Global Communication Pamplona, 1-3 March 2010 Barbara Rampf, M.A. IfKW, LMU Munich

Agenda ,[object Object],[object Object],[object Object]

Session 2 Global Communication Barbara Rampf, M.A. 2 March 2010

The Evolution of Media (1609-2000) Source: Merten 2008: 479 Number of media Year

Media (R)evolution ,[object Object],[object Object]

The (R)evolution of Marketing Taken from slideshare.com; sources: Internet Advertising Bureau 2004, Darwin Day Conference by Google

Substitution vs. Complementarity

Communication is changing Time Squeeze Media choice Hours in a day Source: www.ppamarketing.net

Fragmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Taken from slideshare.com; sources: “Left Brain Marketing,” Forrester Research (April 2004); “The Vanishing Mass Market,” BusinessWeek (July 2004)

Digitalization of Media Taken from slideshare.com; source: Darwin Day Conference by Google

New audiences… ‘‘ The fragmentation of large but politically focused mass audiences into a huge number of isolated issue publics.‘‘ (Habermas 2006: 423-424)

Multiplication of personally owned media ,[object Object],[object Object]

Diversifying in form and contents ,[object Object],[object Object]

Convergent forms of informational services ,[object Object],[object Object]

Interactive communication ,[object Object],[object Object]

What‘s new about the Internet? ,[object Object],[object Object]

New Opportunities ‘‘ Having coffee!‘‘

Hours spent online per week [Base: All European internet users (n=6021)] Hours Source: EIAA Mediascope Europe Study 2008

Hours spent per week using each media (Germany) Average number of hours per week [Base: All Germany respondents using each media (TV=943, radio=871, internet=611, newspapers=884, magazines=623)] Source: EIAA Mediascope Europe Study 2008

Hours spent per week using each media (Spain) Average number of hours per week [Base: All Spain respondents using each media (TV=944, radio=697, internet=539, newspapers=630, magazines=366)] Source: EIAA Mediascope Europe Study 2008

Hours spent per week watching television (Germany vs. Spain) Average number of hours per week Source: EIAA Mediascope Europe Study 2008

Hours spent per week reading newspapers (Germany vs. Spain) Average number of hours per week Source: EIAA Mediascope Europe Study 2008

Hours spent per week listening to the radio (Germany vs. Spain) Average number of hours per week Source: EIAA Mediascope Europe Study 2008

Hours spent per week using the Internet (Germany vs. Spain) Average number of hours per week Source: EIAA Mediascope Europe Study 2008

Media use during the day (Germany) [Base: All Germany respondents using each media (TV=906, newspapers=827, magazines=555, radio=847, internet=578)] 06:00 10:00 to 10:00 17:30 to 17:30 21:00 to 21:00 06:00 to Source: EIAA Mediascope Europe Study 2008

Media use during the day (Spain) [Base: All Spain respondents using each media (TV=897, newspapers=556, magazines=317, radio=663, internet=531)] 06:00 10:00 to 10:00 17:30 to 17:30 21:00 to 21:00 06:00 to Source: EIAA Mediascope Europe Study 2008

Frequency of TV usage vs. online (Germany) Source: EIAA Mediascope Europe Study 2008 Number of days per week

Frequency of TV usage vs. online (Spain) Number of days per week Source: EIAA Mediascope Europe Study 2008

Motivations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Langzeitstudie Massenkommunikation 2005

Impact of Internet on TV ,[object Object],[object Object],[object Object],[object Object]

Will the Internet replace TV? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],No Yes

Concerns about Internet and TV ,[object Object],[object Object],[object Object]

Chances for TV ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Future of media Creatd with wordle.net

The Internet is the future home of all media. ,[object Object],[object Object]

Internet goes mobile Source: http://www.gartner.com: Gartner's Top Predictions for IT Organizations and Users, 2010 and Beyond: A New Balance.

Prometeus – The Media Revolution

Thank you for your attention! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

B Rampf Session 2

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