1. Global Communication Pamplona, 1-3 March 2010 Barbara Rampf, M.A. IfKW, LMU Munich

3. Session 2 Global Communication Barbara Rampf, M.A. 2 March 2010

4. Media (R)evolution

5. Evolution vs. Revolution

6. The Evolution of Media (1609-2000) Source: Merten 2008: 479 Number of media Year

8. The (R)evolution of Marketing Taken from slideshare.com; sources: Internet Advertising Bureau 2004, Darwin Day Conference by Google

9. Substitution vs. Complementarity

10. Communication is changing Time Squeeze Media choice Hours in a day Source: www.ppamarketing.net

12. Digitalization of Media Taken from slideshare.com; source: Darwin Day Conference by Google

13. New audiences… ‘‘ The fragmentation of large but politically focused mass audiences into a huge number of isolated issue publics.‘‘ (Habermas 2006: 423-424)

14. The new audience…

15. What‘s new?

21. New Opportunities ‘‘ Having coffee!‘‘

22. New Problems

23. Internet Usage

24. Hours spent online per week [Base: All European internet users (n=6021)] Hours Source: EIAA Mediascope Europe Study 2008

25. Media Usage

26. Hours spent per week using each media (Germany) Average number of hours per week [Base: All Germany respondents using each media (TV=943, radio=871, internet=611, newspapers=884, magazines=623)] Source: EIAA Mediascope Europe Study 2008

27. Hours spent per week using each media (Spain) Average number of hours per week [Base: All Spain respondents using each media (TV=944, radio=697, internet=539, newspapers=630, magazines=366)] Source: EIAA Mediascope Europe Study 2008

28. Hours spent per week watching television (Germany vs. Spain) Average number of hours per week Source: EIAA Mediascope Europe Study 2008

29. Hours spent per week reading newspapers (Germany vs. Spain) Average number of hours per week Source: EIAA Mediascope Europe Study 2008

30. Hours spent per week listening to the radio (Germany vs. Spain) Average number of hours per week Source: EIAA Mediascope Europe Study 2008

31. Hours spent per week using the Internet (Germany vs. Spain) Average number of hours per week Source: EIAA Mediascope Europe Study 2008

32. TV vs. Internet

33. Media use during the day (Germany) [Base: All Germany respondents using each media (TV=906, newspapers=827, magazines=555, radio=847, internet=578)] 06:00 10:00 to 10:00 17:30 to 17:30 21:00 to 21:00 06:00 to Source: EIAA Mediascope Europe Study 2008

34. Media use during the day (Spain) [Base: All Spain respondents using each media (TV=897, newspapers=556, magazines=317, radio=663, internet=531)] 06:00 10:00 to 10:00 17:30 to 17:30 21:00 to 21:00 06:00 to Source: EIAA Mediascope Europe Study 2008

35. Frequency of TV usage vs. online (Germany) Source: EIAA Mediascope Europe Study 2008 Number of days per week

36. Frequency of TV usage vs. online (Spain) Number of days per week Source: EIAA Mediascope Europe Study 2008

42. Future of Media

43. Future of media Creatd with wordle.net

45. Internet goes mobile Source: http://www.gartner.com: Gartner's Top Predictions for IT Organizations and Users, 2010 and Beyond: A New Balance.

46. Prometeus – The Media Revolution