A presentation on changes in the media market given af the international conference E3/PixelPark on Digital Branding, Berlin 2008

1. Changes in the Facebook trends API
social media AOL
Media Market HYPE TV Disney games RFID Twitter
advertising What business are you in Micro-blogging
Pixelpark : Berlin 25/4 2008 Googlemaps gadgets...
Sofus Midtgaard,
Entrepreneur, Founder & CEO of LeaderLab

2. Background
• Sofus Midtgaard,
Founder & CEO, LeaderLab
• Head of Strategic Development, The
Danish Broadcasting Corporation
(DR)
• Head of New Media Development,
The Danish Broadcasting
Corporation (DR)
• Co-Fonder & Partner, Runemedia
• Executive, MBA
• Information & Media Science

3. Radical change comes
from unexpected places...

4. A story about the “ice industry”...

5. A story about the “ice industry”...

6. A story about the “ice industry”...

7. A story about the “ice industry”...

8. A story about the “ice industry”...
?

9. What business are you in?

10. “The empires of tomorrow
are the empires of the mind.”
Winston Churchill

11. Strongest brand in
the world 2008?
- anyone?

13. Who would have guessed back in 1998...
Google Founders
Larry Page &
Sergey Brin,

14. Who knows Chad Hurley & Steven Chen ?
Chad Hurley & Steven Chen

15. Who would have guessed...
Mark Zuckerberg

16. I ended up joining...

17. Stop the hype!
Show us the numbers!

18. Numbers give me numbers...

19. Big money changing hands...
1,65 bill. $
850 mill. $
580 mill. $
2005 2006 2007 2008

20. “Television will never be a competitor
for radio, because people must sit an
keep their eyes glued to the screen.”
New York times 1929.

21. Changes in media consumption
The Guru’s of the 90’s:
Broadcast will be dead in
10-years time
”This would definitely be the
end of flow-tv”
Berlingske 1. maj 2007:
Christian Strand, Mediabureauet, IUM

22. Changes in media use
Mobilephones
MP3-Players
Game
consoles
Media habits are ...but more time is ... and flow are
changing slowly – flow being spend on challenged by on
is still dominating... new platforms... demand
Media center & PVR
Wireless
Laptops

23. Video killed the Radio star... And
Internet will kill the TV star! Or
how is it?

24. Source: Ming the Merciless, Union Square, NY

25. People not watching television (DK)
10,00 1. halvår 2007: 11,2%
8,75
7,50
6,25 Andel af tv-seere,
der ikke ser DR TV
5,00
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
Kilde: Gallup tv-meter, 1992-2006 - DK

26. Internet advertising (Europe)

27. CNN, HBO, Warner, Brothers ABC, E! Entertainment, Euro CBS, MTV, Paramount
Records, AOL, Warner Bros. Disney, Walt Disney Studios, Pictures & Television, BET,
Pictures Touchstone, Miramax, Nickelodeon, Blockbuster,
Buena Vista International, United International
Disney Parks Pictures, Viacom Internet
Turnover: 39 bill. $. Turnover: 30 bill. $.
Turnover: 50 bill.$
BMG Music, RTL Group, NBC Network
FOX, BSkyB, 20th Century
Bertelsmann New media, FOX, The Times, The Sun, CNBC, MSNMC,
UFA Sports MySpace Cable tv in Europe & Asia
Turnover: 29 bill. $. Turnover: 28 bill. $. Turnover: 18 bill. $.
Turnover 2006, in DKR excahngerate pr. 01.01.2007
Kilder: Annual Reports 2006

28. The Internet will usurp
television as the biggest
advertising medium in
Britain by the end of 2009
IAB & Price Waterhouse Coopers, 2008

29. Will search kill the
Advertising Agency?
...as we know it?

30. Online video advertising (US)

31. Paid search advertising (US)

32. Somebody else’s
content is king!
A story about social media & user
generated content...

33. But first a little quiz...

35. The Facebook Generation:
On the air and very aware!

40. Internet advertising

41. Source: aphexddb.com

46. Googlemaps trends API HYPE
social media RFID AOL TV games
Twitter advertising Location based marketing are
you in Micro-blogging Twittervision gadgets...

54. Media habit are an integral part of
everyday life...
...don’t forget!

55. What business are you in?

56. Sofus Midtgaard,
sofus@leaderlab.com