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Marketing Concepts
Getting into a competitive Niche
Some numbers of the Dating Niche
What are the main problems ?
What are the main problems ? ,[object Object],[object Object],[object Object],[object Object]
Let’s set goals
Let’s set goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Concepts
Top-Down VS. Bottom-Up
AdCenter VS. AdWords
AdCenter VS. AdWords ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Live.com VS. Google.com Demographics.
Structuring AdCenter Campaigns ,[object Object],[object Object],[object Object],[object Object],[object Object]
What do we have now? ,[object Object],[object Object],[object Object],[object Object]
What’s next ?
Cool tools to consider, Ad Intelligence
Cool tools to consider, Microsoft adCenter Labs
Cool tools to consider, Google AdPlanner & Quantcast
Marketing Concepts
Questions?
Marketing Concepts

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Bottom Up - Igal Pines - Affilicon Israel - June 2009